November 2013

WHAT’S NEXT FOR THE CLOUD IN THE UK?

Survey data: UK v EU market trends

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CLOUD & HOSTING PROVIDERS SURVEY

We surveyed 400+ service providers in the UK and in Europe to examine the current state of play in the cloud market. How are they addressing the growing demand for cloud?

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DATA CENTRE OF CHOICE

As in the EU, carrier-neutral data centres are the data centre of choice for UK cloud and hosting providers Second most popular in the UK are self-

owned DCs

In the EU, the Netherlands scored highest for use of CNDCs with 75%. Spain, on the other hand scored just 8% for preferring CNDCs

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CUSTOMER DEMAND TODAY

Demand for traditional hosting exceeds demand for cloud in the UK

Demand for Cloud (IaaS) and Applications (SaaS) very low compared to EU averages

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CLOUD REVENUE SHARE 2012 TO 2015

However, the majority expect the cloud wave to hit within the next 3 years

54% of UK respondents expect 40-100% of revenues to come from cloud by 2015

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REVENUE IMPACT OF CLOUD

79% of UK respondents are positive about the revenue impact of cloud

Of all those surveyed, only the Nordics and Spain were more optimistic than the UK in this respect

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KEY COMPETITORS

Service providers in the UK face more overseas competition than the rest of Europe

The European trend could be explained by the fact that Pan- European and U.S. providers are perceived as offering different products which target different requirements

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STRATEGIES TO LEVERAGE CLOUD

The top 3 strategies by UK cloud and hosting service providers

Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements

Amsterdam • Brussels • Copenhagen • Dublin • Dusseldorf • Frankfurt • Hilversum • London • Madrid • Paris • Stockholm • Vienna • Zurich

www.interxion.com

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