What’s Next in Social Media

Today’s course Handouts can be found at:www.learninglibrary.com/handouts

What’s Next in Social Media

Top 5 Trends To Turn Your Social Empire into Gold


Agenda

1. Facebook Pages become a Paid Channel2. How to be an Instagram Hero3. How Video Makes you Human4. The importance of Dialogue: The Art of the Question5. Social ROI

http://socialmediatoday.com/margaretmurphydidit/2420986/10-social-media-trends-summer-2014


Facebook = Paid Channel

Once upon a time….You could post on your Facebook Page and people would see it.

Along came the evil EdgeRank Algorithm (a.k.a. Newsfeed Algorithm) and hid 80% of the content.

What do we do now?



• To get any content out today, you must engage in Paid Advertising, which essentially makes Facebook a Paid Marketing Channel instead of an organic one

• What you post is still critical, and we’ll get to ideas on how you can keep on rocking it with content in a minute – so there is hope!



• Tips on advertising on Facebook:

1. Never “boost” content – this algorithm is very weak, and is not effective



• Instead to go Create Ad (or Advertise Page, depending on what Facebook calls it today) and choose “Promote Page Post”



• Select as many photos as you can!• Make sure you either own or purchase the photos or

you could end up with a big fine



• When running a Page Likes ad, be very selective on where and who you choose to receive your ad

• Use the various Interests, Behaviors and Demographics to laser-focus your ad


Instagram

• Growing at 1,500% per year• Two options:

– Photos– Videos

• Videos get 15x the shares of videos on Facebook so…what are you waiting for?


Be an Instagram Hero

• Tips on using it like a pro: – Use at least 3 hash tags (#realestate, #newlisting,

#neighborhood, #lovelife, #home, etc.)– Connect with Facebook and Twitter

• Edit Profile• Include your profile• Choose the gear box and scroll to Share Settings• Connect with Facebook Page or profile and

Twitter• Ensure notifications are one



• Take your brand places– Post images in the neighborhoods in which you sell– Take a picture: tell a story (clients, testimonials, etc.)

• Explore hash tags and find new followers• Do short videos about where you are, what you’re up to,

or a short tip of the day



• Engage other users because when you share their stuff, they’ll share yours

• Track your results using Statigram.com (it’s free!)

This could be YOU!


Become a Video Powerhouse

• Video makes you instantly more approachable and real• Want to be the resident expert? Yup, it’s video• Create a regularly scheduled program that people can

come to expect• You’ll get more shares than on any other type of content



• Videos get more shares than anything else online including on these networks: – YouTube– Instagram– Facebook– Twitter– LinkedIn



• Make your videos short but valuable

• Tell a short story• Provide a tip of the day• Create a new one each week• Post them on all your networks and

your website, too!


Dialogue = Being Social

• Conversations don’t happen when you spam or “splat” people

• In Facebook, your posts get special attention when you ask a question

• There is an art to asking a question though!


Dialogue = Being Social

• Conversation 101:– Voting: Which do YOU choose?– Fill in the blank– Lifestyle related questions:

• What’s your weekend fave go-to?

• What’s your favorite kitchen appliance?

• What’s the 1st thing on your bucket list? We all have one!

– Like and Share…– One word to describe…


Social ROI

• Social ROI is the most elusive element for any marketer so how do we measure it?

• Everything we know about it is WRONG!


Social ROI

• To quote Gary Vaynerchuk: – If you’re willing to invest the time, and the effort, and

learn the platforms, and you have the natural talent…you can score a book deal, help your clients achieve their goals.

– Social ROI is not about the tools – it’s about the mechanic using the tool!


Wrapping up

• To thrive on Facebook, use paid ads• Video is king – everywhere from Instagram, to Facebook

and beyond• Have conversations – real ones – because they lead to

real clients• Your ROI on social media is only as good as the

mechanic and his/her message


Rebecca’s Contact Info

• For any questions, comments and horror stories about your social media program find me here:

• Twitter: @bexmountain• Facebook: www.facebook.com/ImpetusConsulting (or

just type in my name…my Page will show up)• LinkedIn: www.linkedin.com/in/bexmountain• Email: [email protected]

Any and all questions are welcome!

http://www.facebook.com/ImpetusConsulting

http://www.linkedin.com/in/bexmountain

mailto:[email protected]


Thank you for attending!

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What’s Next in Social Media

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