M E D I A K I T • 2015 Looks like a newspaper, but it’s so much more Readers call What’s On “indispensable” Tips for advertisers What’s On is: ✔ A community calendar in a newspaper format – a NewsCalendar – serving Haddonfield/Haddon Heights and Collingswood/Haddon Township, in southern New Jersey. ✔ Packed with details of upcoming events in the community. ✔ Mailed free on alternating Fridays to every home and business in Haddonfield and Collingswood.* ✔ Also placed at scores of high-traffic locations in the four towns it serves. ✔ Read, retained, and referred to repeatedly over its two-week lifespan. ✔ Easy to hold (convenient size) and easy to read (attractive format). ✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven, effective, and economical advertising and communications vehicle. ✔ Referred to as “my bible” (lower- case “b”) by many readers, who find it “indispensable.” u Be consistent When you’ve got a good ad, stick with it. Many advertisers keep the same ad from one issue to the next. Consistency pays off. u Be frequent For a one-time ad to work, it probably needs to be big and bold – and possibly in color. So instead of a big ad in one issue, go with a series of smaller ads in consecutive issues. Repetition works! Many advertisers instruct us: “Just keep running my ad until I tell you to stop.” u Go consecutive! When you run the same ad in four consecutive papers (eg: H’field, C’wood, H’field, C’wood), or four consecutive issues of the same paper (4 x H’field, for example), we will publish the fourth ad for FREE. u “Focus”! Most issues of What’s On have a section of ads with a common theme: Home & Garden, Kids & Camps, Health & Fitness, Mother’s Day, Brides & Weddings, etc. Our Focus section gets your message – by mail – to nearly 3,000 homes and businesses in Haddonfield and Collingswood – at 20% off. u Do the Directory At the back of each paper we publish The Yellow Pages – directory listings for area businesses and professionals. The cost? Just $5 per paper for up to seven lines. Each listing is in a box of its own with its own category heading. * except in July and August (see page 2) 1 GET 1 FREE! SAVVY
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M E D I A K I T • 2015
Looks like a newspaper, but it’s so much more
Readers call What’s On “indispensable”
Tips for advertisers
What’s On is:✔ A community calendar in a newspaper format – a NewsCalendar – serving Haddonfield/Haddon Heights and Collingswood/Haddon Township, in southern New Jersey.
✔ Packed with details of upcoming events in the community.
✔ Mailed free on alternating Fridays to every home and business in Haddonfield and Collingswood.*
✔ Also placed at scores of high-traffic locations in the four towns it serves.
✔ Read, retained, and referred to repeatedly over its two-week lifespan.
✔ Easy to hold (convenient size) and easy to read (attractive format).
✔ Valued – by merchants, business owners, professionals, restaurateurs, municipalities, schools, community organizations – as a proven, effective, and economical advertising and communications vehicle.
✔ Referred to as “my bible” (lower-case “b”) by many readers, who find it “indispensable.”
u Be consistent Whenyou’vegotagoodad,stick with it. Manyadvertiserskeepthesameadfromoneissuetothenext.Consistency pays off.
uBe frequent Foraone-timeadtowork,itprobablyneedstobebigandbold–andpossiblyincolor. Soinsteadofabigadinoneissue,gowitha series of smaller adsinconsecutiveissues.Repetition works! Manyadvertisersinstructus:“JustkeeprunningmyaduntilItellyoutostop.”
uGo consecutive! Whenyourunthesame ad in four consecutive papers(eg:H’field,C’wood,H’field,C’wood),orfourconsecutive issues of the same paper(4xH’field,forexample),
H A D D O N f I E l DThe NewsCalendar of Coming Events • May 9 to 23, 2008 • #421
What’s Inside
What’s Online
what’s onWhat’s Hot
What’s on the Menu
continued on page 4 >
Members of the American Legion Post 38 invite residents to join them in an observance of Memorial Day. The Post will conduct its annual Memorial Day Parade on Mon May 26, starting at 10am at Kings Hwy and Chestnut Street and concluding at the High School.
The Parade will include: Post 38 Color Guard, members of the Post, the High School Marching Band, the Mayor and Commissioners, Daughters of the American Revolution, Girl Scouts, Boy Scouts, Cub Scouts, the Jack Schweiker Composite Unit of the Civil Air Patrol, an apparatus of Haddon Fire Co. No. 1 and the Ambulance Association, as well as Miss New Jersey Teen and Miss New Jersey Super Teen.
By marching, participants are taking part in a living tradition honoring military
Issue 422 fri May 23• Ad Deadline Wed May 14• Editorial Deadline Thu May 15_________________________NewsCalendar is a servicemark ofCommunity News Network, Inc.
For printable maps of Haddonfield Yard Sales and Open Houses, visit HaddonfieldOnline.comafter 5pm on Friday.
The Week at a Glance• May 9 to May 16 12• May 16 to May 23 32______________________Advertising focus• May Fair 14• Looking Good, Feeling Good 30______________________Directories• Community Directory 40• Business Directory 42______________________Municipal Matters 10______________________Notices• Death Notices 38• Classified Ads 39______________________Real Estate• Transactions 6• For Sale, For Rent 25
Add meaning to your Memorial Day
Tuscany: 4 nights (including breakfasts, dinners) $499.Italy is affordable! Many of our hotels and all villas have US dollar rates for 2008. Lyceum Tours and Cruises 11 Haddon Ave. Mon thru Fri: 10 to 5; 856-795-9044;www.LyceumTours.com
The dilemma for diners at The Little Tuna? When ordering the entree it’s deciding between two signature dishes: tuna (naturally) and the Baked Seafood Sampler.
Perhaps this description will help you decide: Dungeness crab cluster, filet of salmon, jumbo shrimp, succulent scallops, and crab cake (“the best in the area,” it’s been said). $28.
The Little Tuna is located at 141 Kings Highway E in Haddonfield (opposite the CVS; parking down Mechanic).
Open Mon to Thu: 11 to 9; Fri and Sat: 11 to 10; Sun: 5 to 9. Reservations: 856-795-0888.
◆ Snappy Format Largerthanamagazinebutsmallerthantraditionalweeklynewspapers–��.5”widex�4”high–What’sOnisprintedon30lbnewsprint(35lbpremiumforthecover)andsaddle-stitched.Atypicalissuehas�4to36pages.
◆ Ads that We Prepare Unlikesomepublishers,wedonotchargeextratoprepareadsonyourbehalf.Thecostsofpreparation–writingthecopy,designingthelayout,andprovidingaproof–areincludedinthecostofthead. Afterweprepareyouradwewillshowyouaproof.Wewillbringittoyouorsenditbyfax,mail,ore-mail.Oryoucancometoouroffice(6HaddonAvenueS,Haddonfield). Wewillaskyoutosignandreturntheprooftoindicateyourapprovalofthecopy,layout,publication/s,insertiondate/s,andcost.
◆ Ads that You Prepare Weareusuallydelightedtoreceive“goodtogo”or“press-ready”materialfromadvertisersandtheiragencies. Weprefer300dpiPDFscreatedwithAcrobatonMacs. Wewillaccept300dpiJPEGfiles,Photoshopfiles(PSDwithalltyperasterized),orIllustratorfiles(AIorEPSwithalltypeconvertedtooutlines). WewillnotacceptfilescreatedinWordorPublisher. Colorandgrayscaleimages:300dpi.Black&whiteimages:600dpi.Colorimages:CMYK. Pleasee-mailfilesto:[email protected].
◆ Business Directory ThelastfewpagesofeachWhat’sOncarrydirectorylistingsforawidevarietyofbusinesses.ThesameBusinessDirectoryrunsinbothpublications.(Sorry,youcan’tbeinjustone.)Fordetails,seethe“BusinessDirectory”pageinthisbooklet.
◆ Ad Sizes Mostnewspapersuse“columninches”todescribethesizesoftheirads.(Inthosepapers,“twobythree”means�columnswideand3incheshigh.) What’sOnisdifferent.Weuseamodulargridthat’s5unitswideand5unitshigh.InWhat’sOn,“twobythree”means�unitswideby3unitshigh.A�x3adis3.5incheswide,7incheshigh.
◆ Yard Sale Ads –Free!FreeforresidentsofthetownsinwhichWhat’sOncirculates:HaddonfieldandHaddonHeights;CollingswoodandHaddonTwp.E-mailcopytonews@gumnutgroup.com.Foryardsalesinothertowns,thechargeis$�0,prepaid._____________________________________________________________________________________________________________
◆ QR Codes –Linkyouradtoyourwebsite,Facebookpage,digitalcoupon,etc....forjust$5!QR(QuickResponse)codescanbescannedwithcellphonesandsimilardevices.Seeseparatesheetfordetails.
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◆ What’s On: The SummerDeadline IssueNo. IssueDate_______________________________________Wed Jun 17 S�5� FriJun�6_______________________________________Wed Jul 1 S�5� FriJul�0
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________________________________________*FourissuesofWhat’s On: The SummerreplacetheHaddonfieldandCollingswoodpublicationsinJulyandAugust.TheyareavailablethroughoutHaddonfield,Collingswood,HaddonTownship,andHaddonHeights,andatPATCOstations,swimmingpools,craftandfineartsfestivalsinHaddonfieldandCollingswood,HaddonfieldSidewalkSale,andfarmers’marketsinHaddonfield,Collingswood,andWestmont.
Sinclair aSSociateS llcTax and accounting service. Small business and
individual. Annuities (fixes and variable).Member, AICPA. 101 Windsor Ave, Haddonfield.
www.1040.pro 856 354-2266
accoUntantS
Sinclair aSSociateS llcTax and accounting service. Small business and individual. Annuities (fixed and variable). Member, AICPA.101 Windsor Ave, Haddonfieldwww.1040.pro 856 354-2266
accoUntantS
Sinclair aSSociateS llcTax and accounting service.
Small business and individual.Annuities (fixed and variable).
