What’s the ROI of AR?Presented by Rachel Pasqua, Director, Mobile Strategy, iCrossing

How Webster’s defines search:

How Webster’s defines “search”

How SEMs define “search”

There are a few search apps that use AR…

…but few examples from big brands!

Esquire’s Augmented

reality issue

So where does augmented reality fit in?

Star Trek Movie

Promos

Most brands are using it for entertainment value.

GE’s Virtual Windmills

Overall, it tends to be a gratuitous use of technology.

Few offer a real benefit to the brand and the user

The USPS Virtual

Box Simulator

???

Is there an ROI for branded

AR?

What are some potential

business models?

More| $$ Coupon $$

Using AR to search for deals and advice

Average customer rating

Sarah's mom: We’ve gone

through several baby monitors

and this model is the best by…

o

Tyrannosaurusmeaning 'tyrant lizard')

from the Greek words

τσραννος (tyrannos,

meaning "tyrant") and

σασρος (sauros,

meaning "lizard") was

a genus of the

theropod dinosaur

more

More

Using AR to search for educational info

o

Tonight at the BellagioCocktails at Caramel

Light menu from 5-7

Call | Reserve

Gogol Bordello @The Bank

Tickets

Using AR to search for local recommendations

Playing now:Scar Tissue

Californication, 1999

Request

Tweet

Tag

Using AR to find time-sensitive info

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3082 Westbury Drive3 bed, 2 ½ bath

Taxes: $9,000

School District: Bellmore

Broker: Dawn Mellon

```Call | eMail | Text

Using AR to research and gather data

Mobile AR Business Models for Brands

Virtual demos Augmented retail

In situ

Location LayersEnhanced Events

Experiential education

Consumers automatically view how

products perform or function in store

or remotely through a catalog

Lets shoppers gather ratings, special

offers and additional recommendations

on the fly, in-store.

Participants gather and share

information at sporting events,

concerts, amusement parks, etc.

Time sensitive info superimposed

over physical locations – hospitals,

transportation hubs

Virtual classes, lectures, tours for

museums, zoos, historical landmarks

and other public spaces

Offer users a view-to-come of spaces

and places under development –

parks, buildings, roads

Tips for getting started:

Development costs:

$25K – $100K+

Data Sourcing

Proprietary feeds

VS

Crowdsourcing

SEMPO’sEmerging Technologies Committee

For info on membership & activities, please

contact:

Rachel Pasqua, iCrossing

Co-Founder, Co-Chair

Rachel.pasqua@icrossing.com

Interested in AR & Search? Please join: