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What’s your problem? What’s your problem? Hubert Wawrzyniak Product Camp 2015, Gdynia
| Date post: | 03-Aug-2015 |
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What’s your problem?What’s your problem?
Hubert WawrzyniakProduct Camp 2015, Gdynia
Designing is mostly about solving problems
• Especially in mature products• The YOLO approach
Designing = problem solving
Especially in mature products
The code get’s old
Development takes more time than before
Backlog is growing
Frustration is rising
„As a leader you have not only the right, but the responsibility to show
direction and set the pace”
User Journey Map
Diary study
Buying a house
the need initial research the actual search mortgage moving inthe property
The Kano model
fulfillment
delight
dissatisfaction
non-fulfillment
basic expectations
performance
delighters
Satisfy basic expectations…
…before providing delighters
Search for innovation
Constantly search for innovation
Your product yesterday…
… today…
…tomorrow
