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What's YOUR Selling Point -in a digital world

Date post: 26-Jan-2015
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Description:
Femi Odewunmi of Ink Brand Agency gives a great overview of Social Media 101 for the LadiesLunch series- womens networking in Lagos, Nigeria
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IDENTIFY YOUR SELLING POINT? Femi Odewunmi Digitally ofcos! don't know what you thinking...
Transcript
Page 1: What's YOUR Selling Point -in a digital world

IDENTIFYYOURSELLINGPOINT?

Femi Odewunmi

Digitally ofcos!

don't know what yo

u thinking...

Page 2: What's YOUR Selling Point -in a digital world

FIRSTOF ALL...

Page 3: What's YOUR Selling Point -in a digital world

The GoodOl’ Days

Page 4: What's YOUR Selling Point -in a digital world
Page 5: What's YOUR Selling Point -in a digital world

What is Your

digitalfoot print?

Page 6: What's YOUR Selling Point -in a digital world

It is everything about you…

online.

Page 7: What's YOUR Selling Point -in a digital world

With the andmore people getting connected every day,being visible in a way online hasbecome a necessity in today's digital marketplace and

constant growth of the web

positive

to be found online.

Page 8: What's YOUR Selling Point -in a digital world
Page 9: What's YOUR Selling Point -in a digital world

business purposesFor information on a

new product, service orlocation

If they have a question

Looking for help

more information oncertain individuals or

organisations

General information(maybe about you…)

WHY ARE PEOPLEGOING ONLINE?

Page 10: What's YOUR Selling Point -in a digital world

MEASURING

YOURDIGITALFOOTPRINT?

what

syour

size?

Page 11: What's YOUR Selling Point -in a digital world

Do you have a Facebook profile?Do you have a Twitter profile?Do you have a LinkedIn profile?Do you have a profile on any social media channel?Have you ever been mentioned on any social media channel, website or blog?

Have you ever been tagged in any image online?

Do you have a Google profile?

whats

your

size?

serio

usly

Page 12: What's YOUR Selling Point -in a digital world

Buildingyour

positivedigital footprint

Page 13: What's YOUR Selling Point -in a digital world

1. Create a strategy.

2. Choose the type of content channelsand online social networks that matchyour strategy.

Buildingyour

positivedigital footprint

Page 14: What's YOUR Selling Point -in a digital world

3. Digital Footprint Audit.

4. Follow First.5. Create engaging content.

6. Stay active and aware.

7.Tools (Hootsuite,Tweetdeck,Klout,Antavo, wordpress)

Buildingyour

positivedigital footprint

Page 15: What's YOUR Selling Point -in a digital world

really?

you want

to ask

questio

ns

Q&Aquestions&answer


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