When Collaboration Drives Your Digital Transformation

When Collaboration Drives Your Digital

Transformation

Digital transformation is a hot topic thatrsquos

constantly being discussed these days

Its a new way for organizations to use digital

technology in order to improve performance

2

Digital Transformation

In todayrsquos information-driven world

implementing fast digital-based

processes and flows strengthening

connections and encouraging

collaboration between business

units are all necessary for optimal

business operations

3


This realization came when companies decided to unify different systems

in a collaborative environment as a way to reduce ever-increasing

computing costs

4

Evolution of Digital Transformation


Intranets

Messaging and

Business Apps (like

ERPs and CRMs)

working in silos

Centralization and

streamlining of

workplace tools

within a

collaborative

experience

5

PAST 20 YEARS TODAY

Facelift

hellipAnd thus the move was made from traditional structures to a

collaborative one Digital transformation reinvented the way in which

organizations workmdasheverything has been improved from workplaces to

teamwork and beyondhellip


6

bull All leaders in business and innovation share some common traits

bull How can digital transformation help you reinforce these traits

Make your company a leader with digital transformation

7

Common Traits of

Successful Businesses

Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8

Digital Transformation is About Commitment to Success

Strong

Corporate

Culture

Digital transformation reinforces your company culture

Business leaders such as Google Apple and Amazon all managed to build

extraordinary corporate cultures

1

9


Strong

Ambition

for Market

Leadership

Digital transformation helps businesses to maintain leadership positions by

strengthening ambition in conjunction with a business strategy and

execution

2

10


Client-

Centered

Everything

Digital transformation made companies like Amazon schedule mandatory call-center

workshops

A perfect example of a customer-centric strategy Why donrsquot we all do the same

3

11


Continuous

Innovation

Customers are less and less faithful to particular brands but digital

transformation enhances innovation The ability to generate new

appealing products is what separated Apple from Nokia (remember it)

4

12


Flawless

Execution

You canrsquot be customer-centric without providing consistently

irreproachable service everyday to millions of customers all over the world

5

13


For more tips and tricks on how to build a

successful business visit our blog

14


How to make the most

of digital transformation

When digital transformation meets collaboration

15

Your company vision needs to be modernized and humanized

bull Improve your culture of innovation

Yoursquoll have to innovate your product and service development

bull Update your company vision

16

How to make the most out of digital transformation

bull Have a more empowered workforce

Educate your employees get close to them and make them see your updated digital

culture the way yoursquore seeing it

bull Increase your internal collaboration

No more working in silos and no more narrow-sighted innovation

17


bull Improve efficiency

Delegate like a boss Ask for help and pass off tasks to increase productivity

bull Have deeper data analysis

Extract insights and deepen customer analyses to improve ROI

18


bull Have a greater competitive advantage

Businesses build advantages that executives recognize

bull Improve the customer journey

Improve conversions and revenues by improving your customer experience

bull Increase customer conversion and loyalty

Seamless customer experience contributes to increased customer loyalty

So what are you waiting for

employee resistance

to change

Reinventing everything may cost you a fortune and have side

effects

1 fear of the unknown

lack of competence etcetchellip

2

3 4

19

Watch out for the restraints

Werenrsquot you working peacefully

20

Facing People with Doubts and Second Thoughts

What to do now

Werenrsquot you better off without it

Who will help you break through the barriers

21

They are your business enablers

Your Key Players Can Protect Your Commitment to Success

Digital transformation cannot be fully addressed from a purely IT

perspective It requires cooperation between several business owners

and proper change management

22

The Key Players

23

Top Management Top Influencers

Top ExecsIT Geeks

Internal Comms

HR People

The Key Players

bull HR teams need to evolve from passive

administrator to key influencer

bull IT needs to centre around the

employee experience as a whole

Empowering individual and collective

performance

24

The Key Players

HRrsquos business value lies in technology and the ability to own modern IT

evolution issues and thatrsquos why we should find them on the front lines

25

The Key Players

Internal communicators also play a key role because they build

confidence around collaboration Not communicating and not sharing

what people need to know to get work done is a big issue

26

The Key Players

Transparency and knowledge-

sharing are important when it

comes to making people feel

connected and giving

individuals a voice within the

workplace

27

The Key Players

Even though strategy rather than technology drives success IT geeks are strong advisors

Letrsquos not forget that they are the ones that master the most digital tools so theyrsquoll eventually

facilitate the adoption of the digital transformation strategy

28

The Key Players

Leading by example is part of playing

the game

CEOs amp managers need to go beyond

saying going digital is a good thing and

actually do it

29

The Key Players

Leaders need to be influencers in the

physical virtual and augmented

worlds The more leaders understand

digital trends and technologies the

more confident their colleagues will

be

30

The Key Players

At first glance what do you think about digital transformation Does this

scare you or excite you

How about giving it a try and reaching your businessrsquos full potential

through a fully featured collaboration solution

Having a Successful Digital Transformation Strategy

31

Main points to consider

Having a Successful Digital

Transformation Strategy

32

SourceDuval Union Consulting


33


Assessment

Create a basic strategy and

tactical insights in order to

understand

bull your customers

bull the market

bull your challenges and

opportunities

34


Strategy

The team has to come up with

possible ideas that will be used

later to map out market

problems

The outcome is a clearly

defined transformation strategy

and an action plan

35

You need to

bull define the key market

problems and

bull map out creative ideas and

solutions

Only ideas with good problems

behind them will survive


Roadmap

36

The case is high level based on

a digital first setting and it

serves as a starting point for

further elaboration by the client

This can be extended to dive

deeper into specific cases

and define new cases


Business Cases

37

This occurs when you present

the management summary to

the clientrsquos key stakeholders

and discuss possible next steps

in the transformation process


Debriefing

38

SourceDanairat Thanabodithammachari

The process explained above will then transform a vision a mission

services organisations and digital initiatives into a business process and

technology for the organisation


39

But whatrsquos the point of conducting a digital transformation

strategy without measuring its success

You need to know that your digital transformation is

conducted through collaborative tools Choose a suitable

solution before measuring its success

Now letrsquos play with numbers a little bit

Measurement amp KPIs

40

According to McKinsey fewer than 15 of companies can quantify the

return on investment of their digital initiatives

Thatrsquos a small number for such a huge project right


41

Evaluating returns from digital technologies is hard because traditional

metrics such as ROI do not capture the wider impact of digital investments


42

Active Users Scale Engagement

To measure the impact of digital transformation you need to look

beyond traditional financial key performance indicators and focus on

digital traction metrics instead


43

Leading venture capital and private equity firms such as DFJ General

Atlantic Monashees Capital and Andreessen Horowitz are using the

following metrics (or a subset of them) to analyze the digital traction of

businesses in which they are investing


44

SourceWord Economic Forum


45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition

bull Number of active

users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers

bull Conversion rate

bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate

bull Sources of traffic

bull Customer

concentration

risk

bull Number of likes

amp shares

Digital

Traction

In a nutshell companies need to measure and monitor a combination of

essentially behavioural metrics such as frequency of use customer

engagement and number of users which they can use to communicate

the popularity and market adoption momentum of a product or service


46

47

Digital transformation in 5 soundbites

Source


48


ldquoThis isnrsquot a waste of

money itrsquos the necessary

cost of changerdquo Edward

Humphrey Director of

Digital BFI

ldquo Itrsquos all about leadership Itrsquos as

simple as that Simple answer

difficult solutionrdquo Vicky

Browning Director

CharityComms

49


50


HR has a unique role to play minus

but itrsquos currently under-

delivering because people

donrsquot see how important it is in

this transformationrdquo Owen

Pringle Director Therein

51


ldquoCollaborate minus share your code

share your plans share content

share resourcesrdquo Ed

Humphrey Director of Digital

BFI

52


ldquo This is not just a question of

changing skillset It is a changing

of mindsetrsquo Julie Dodd Author

of The New Reality

If yoursquore eager to learn more about digital transformation feel free to get in

touch with

53

Veronika Mazour Julien Brulland Nouha Blagui

54

httpswwwexoplatformcomcompanyenhomepricing

Ready for the transformation

Digital transformation is a hot topic thatrsquos

constantly being discussed these days

Its a new way for organizations to use digital

technology in order to improve performance

2








business operations

3




computing costs

4



Intranets

Messaging and

Business Apps (like

ERPs and CRMs)

working in silos

Centralization and

streamlining of

workplace tools

within a

collaborative

experience

5

PAST 20 YEARS TODAY

Facelift






6




7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54









business operations

3




computing costs

4



Intranets

Messaging and

Business Apps (like

ERPs and CRMs)

working in silos

Centralization and

streamlining of

workplace tools

within a

collaborative

experience

5

PAST 20 YEARS TODAY

Facelift






6




7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





computing costs

4



Intranets

Messaging and

Business Apps (like

ERPs and CRMs)

working in silos

Centralization and

streamlining of

workplace tools

within a

collaborative

experience

5

PAST 20 YEARS TODAY

Facelift






6




7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54




Intranets

Messaging and

Business Apps (like

ERPs and CRMs)

working in silos

Centralization and

streamlining of

workplace tools

within a

collaborative

experience

5

PAST 20 YEARS TODAY

Facelift






6




7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








6




7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






7

Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Common Traits of


Strong

Corporate

Culture

Client-

Centred

Everything

Strong

Ambition

for Market

Leadership

Continuous

Innovation

Flawless

Execution

8


Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Strong

Corporate

Culture




1

9


Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Strong

Ambition

for Market

Leadership



execution

2

10


Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Client-

Centered

Everything


workshops


3

11


Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Continuous

Innovation




4

12


Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



Flawless

Execution



5

13




14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





14





15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






15





16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54







16







17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





17






18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



18









employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



employee resistance

to change


effects



2

3 4

19



20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54




20


What to do now



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



21






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






22

The Key Players

23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



23


Top ExecsIT Geeks

Internal Comms

HR People

The Key Players






performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








performance

24

The Key Players



25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





25

The Key Players




26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






26

The Key Players






workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








workplace

27

The Key Players




28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






28

The Key Players


the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54




the game



actually do it

29

The Key Players






be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








be

30

The Key Players






31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








31




32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






32



33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





33


Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54




Assessment



understand

bull your customers

bull the market


opportunities

34


Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54




Strategy




problems



and an action plan

35

You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



You need to


problems and


solutions




Roadmap

36









Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54











Business Cases

37







Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54









Debriefing

38






39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








39








40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54










40





41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54







41




42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






42






43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54







43






44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








44



45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54





45


bull Number of

visitors

bull Number of

registered leads

bull MOM (month-on-

month) growth in

registration

bull Organic user

acquisition


users

bull Monthly active

users

bull Ratio of new

users to repeat

userscustomers


bull Abandon rates

bull Net promoter

score (NPS)

bull Customer

satisfaction

index

bull Downloads

bull Bounce rate


bull Customer

concentration

risk


amp shares

Digital

Traction






46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54








46

47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



47


Source


48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



48






Digital BFI




Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54






Browning Director

CharityComms

49


50








51






BFI

52





of The New Reality


touch with

53


54



50








51






BFI

52





of The New Reality


touch with

53


54



51






BFI

52





of The New Reality


touch with

53


54



52





of The New Reality


touch with

53


54




touch with

53


54



54



Date post:	20-Jan-2017
Category:	Technology
Upload:	exo-platform
View:	438 times
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