When developing your marketing strategy, always be mindful of: People who will share a common interest and vision funding and sustainability Venues that could be donors as well as recipients Consumers Hospice Nursing homes/Assistive Living Rehab facilities Vendors Donations - PowerPoint PPT Presentation
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S T A R S T A R When developing your marketing strategy, always When developing your marketing strategy, always be mindful of: be mindful of: People who will share a common interest and vision People who will share a common interest and vision funding and sustainability funding and sustainability Venues that could be donors as well as recipients Venues that could be donors as well as recipients Consumers Consumers Hospice Hospice Nursing homes/Assistive Living Nursing homes/Assistive Living Rehab facilities Rehab facilities Vendors Vendors Donations Donations Repairs/maintenance Repairs/maintenance Referrals Referrals VA Hospitals VA Hospitals Marketing Strategies Marketing Strategies
Transcript
S T A RS T A R
When developing your marketing strategy, always be mindful of:When developing your marketing strategy, always be mindful of:
People who will share a common interest and visionPeople who will share a common interest and visionfunding and sustainability funding and sustainability
Venues that could be donors as well as recipientsVenues that could be donors as well as recipientsConsumersConsumers
HospiceHospice
Nursing homes/Assistive LivingNursing homes/Assistive Living
Rehab facilitiesRehab facilities
VendorsVendorsDonationsDonations
Repairs/maintenanceRepairs/maintenance
ReferralsReferrals
VA Hospitals VA Hospitals
Marketing StrategiesMarketing Strategies
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Know your Targeted Market:Know your Targeted Market:What do you have to offer? What are the benefits for them?What do you have to offer? What are the benefits for them?How they can help you?How they can help you?Be specific with your requests and needsBe specific with your requests and needs
Network with those that share Common Vision:Network with those that share Common Vision:Be Visible and Ready to get InvolvedBe Visible and Ready to get InvolvedBe a Partner - Get on Advisory Boards, Councils, etc.Be a Partner - Get on Advisory Boards, Councils, etc.
Know your Assets and Limitations:Know your Assets and Limitations:Manpower/Staff availableManpower/Staff availableBudgetBudgetAvailable ResourcesAvailable Resources
Are your materials in Accessible formats?Are your materials in Accessible formats?
Some Helpful Tips
Marketing in the AT Reuse Community
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A Brief History of Alabama’s STAR Reuse ProgramsA Brief History of Alabama’s STAR Reuse Programs
STARSTAR
ADRS – Lead AgencyADRS – Lead Agency
21 Branch Locations across the state21 Branch Locations across the state
Four (4) centers- Four major cities consider:Four (4) centers- Four major cities consider: resourcesresources largest consumer-baselargest consumer-base issues/concerns (space, donations, transportation, budget, etc.)issues/concerns (space, donations, transportation, budget, etc.)
Jumpstart- Targeted base established with lead agencyJumpstart- Targeted base established with lead agencyADRS (Alabama Dept. of Rehab Services)ADRS (Alabama Dept. of Rehab Services)Goodwill Goodwill Easter SealsEaster SealsUCPUCP
Currently working with a faith-based organization as 5Currently working with a faith-based organization as 5thth center to open 2009. center to open 2009.
Marketing in the AT Reuse Community
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AL Jumpstart ProgramsAL Jumpstart Programs
Grassroots Advocacy ProgramGrassroots Advocacy ProgramTechnet - Group of individuals w/disabilities and/or family membersTechnet - Group of individuals w/disabilities and/or family members
Identified support groups, individuals, programs to targetIdentified support groups, individuals, programs to target
Conducted presentations and training Conducted presentations and training
Advocated for inclusion and access and acquisition of ATAdvocated for inclusion and access and acquisition of AT
o Assistive Living Facilities/Nursing HomesAssistive Living Facilities/Nursing Homes
School Systems (incl. Spec. Ed. and Reg. Ed.)School Systems (incl. Spec. Ed. and Reg. Ed.)
Infants & Toddlers (EI and CRS)Infants & Toddlers (EI and CRS)
Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Marketing in the AT Reuse Community
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Examples of Marketing in the Examples of Marketing in the AT CommunityAT Community
Alabama’s STAR Program Ad--BrochureAlabama’s STAR Program Ad--Brochure
BackCenterFront
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Alabama’s STAR Program AdAlabama’s STAR Program Ad
Examples of Marketing in the Examples of Marketing in the AT CommunityAT Community
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Hand CleanerHand Cleaner
Alabama’s STAR ProgramAlabama’s STAR Program
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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Alabama’s STAR Program—Alabama’s STAR Program—FoldingFolding ToothbrushToothbrush
STARAlabama’s Assistive
Technology Act Program1 (800) 782 7656
BeforeBefore AfterAfter
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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Alabama’s STAR Program--Alabama’s STAR Program--MagnifierMagnifier
BeforeBefore
STARAlabama’s Assistive
Technology Act Program1 (800) 782 7656
AfterAfter
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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UCP Waste Not ProgramUCP Waste Not Program
Note PadsNote Pads PensPens
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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UCP Waste Not Program PostcardsUCP Waste Not Program Postcards
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
Waste Not cleans, repairs and reutilizes assistive technology and
redistributes it free of charge. Items include:
WheelchairsScootersWalkers and CanesShower ChairsBedside CommodesHospital BedsTransfer BoardsRamps and LiftsComputersAugmentative CommunicationMiscellaneous Medical Equipment and Supplies
Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities.
Funding provided by:
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UCP Waste Not ProgramUCP Waste Not Program
MagnetMagnet
Alabama’s STAR ProgramAlabama’s STAR Program
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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STARSTAR
Christmas TreeChristmas Tree
Alabama’s STAR ProgramAlabama’s STAR Program
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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Alabama’s STAR ProgramAlabama’s STAR Program
Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community
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The Care Project2125 East South Blvd.Montgomery, AL 36116Phone: (334) 288-0240
Enabling ResourcesEnabling ResourcesGoodwill Easter Seals/ Gulf CoastGoodwill Easter Seals/ Gulf Coast2448 Gordon Smith Drive2448 Gordon Smith DriveMobile, AL 36617Mobile, AL 36617Phone: (251)471-1581Phone: (251)471-1581
The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807
