Whenrelationshipsinbusinessflows–sustainabilityfollows!
Goodrelationshipsareessentialtobusinesssuccess–andthekeytogoodrelationships isgoodcommunication–yethowsocietycommunicatessustainabilityhasbeenproblematicfordecades.
Ifeconomic,socialandenvironmentalsustainability is importanttoyou,thencomejoinourSustainabilityStrategy,EngagementandCommunicationsONLINEMasterClass.Wewillintroduceyoutothe9GlobalPrinciplesofHowtoCommunicateSustainabilityMOSShelpedtodevelopfortheEUCommission,UNFCCC,OECD,Rio20+andWorldEconomicForum,andanewsimple4stepprocesstocreateanewsustainabilitynarrative.Wewillalsosharebestpracticecasestudies; introduce you tonewsustainability trends;allow you to learn frombothgloballeadersandyourpeers;giveyouthetoolstobeboldandheardandmuchmore!
Youwilllearnnewskillsthatincreaseyour:
✅Abilitytogetheard✅Abilitytogetsupport✅Capabilitytocreateongoingsustainablesuccess✅Communicationsskills✅Sustainabilityresults✅Businesssuccess
Learnfromgloballeadersandcollaboratewithyourpeerstoturnthelatestglobalknowhowonsustainabilitycommunicationintostrategiesandpracticestailoredtoyourbusiness-andyourcareersuccess.
✅You’llbedelightedbythepowerfultoolsandpracticesavailabletohelpyouengagewithandinfluenceawiderangeofstakeholders.✅You’llbeinspiredbythewealthofgoodnewsinourcasestudiesandinnovations.✅You’llbeempoweredandenabledbytheskillsyou’lllearnandpracticethatwillhelpyougetmoreexciting,rewardingresultswithlessgrindingeffort.
Byjoiningour8weekONLINEMasterClassprogramyou’lllearn:ü The9PrinciplesofCommunicatingSustainabilitywithexamplesofhowcities,smallbusinessandglobalbrandsaregrowingtheirbusinesses,diversifyingtheir
economies,buildingresilienceandachievingtheirgoalsthroughtheuseoftheseprinciples.ü WhysomeorganisationsstrugglewiththebasicsofsustainabilityandhowtosustaininterestwithallstakeholdersespeciallymillennialsandgenZ.ü Thesimple4stepprocessbehindthenewsustainabilitynarrative.ü StorytellingtipsandtechniquesincludingthekeystoeffectiveCSRstorytellingandcommonsustainabilityorCSRplots.ü Howtoengagetheboard,inspireemployeesandgetpublicsupportforyourbigideasandcampaigns.ü Globalsustainabilitytrendsandemergingissues/policy.ü Howcomplexconceptssuchasproductsmadebyrenewableenergy,andtheblueandcircular
economiesarebeingcommunicatedtodrivemassmarketuptake.ü DiscoverthekeystosuccessfromleadingsustainabilitymanagersandHollywoodsuperstars.ü Howtocreatesharedvaluethroughstorytellingandwhystorieswinoverstats.ü TheessentialsofaHERObrand/community/city.ü Howtoinnovateandovercomeclimateandsustainabilityfatigue.ü TipstogetBoardbuy-inandincreasedbudgets.ü Howtoachieveattitudeandbehaviorchangeinyourtargetaudience.
You’llget:
ü Aplethoraofbestpracticecasestudiesbyleadingbrands,governmentagencies,NGOsandcities.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Newtools,reports,videosandindustrycontactsthatcansupportyourcommunicatingsustainability
journey.ü Thesevensinsofgreenwashingandotherresourcestohelpyourorganisationavoidgreenwash.ü ThepsychologyandprinciplesofClimateChangeCommunication. ü Newsocial-mediaandgamificationresources.ü Enhancementsandamendmentsforyourowncommunicationsprograms(delegatesarerequiredtobring
corporateandorcampaignspecificmarketingcollateraltoworkonandorreferencethroughouttheprogram).ü AworkbookalongwithanextensivelibraryofresourcesincludingaGuidetoSustainia,Hero’sHandbookand
supportingresourcesforbusiness,industrygroups,NGOs,academiaandgovernment,especiallycitiesandLGAs.ü Participationcertificate.
MeetyourSpeakers
Whoshouldattend
ü Thisworkshopisidealforanyoneinterestedinimprovingtheireconomic,socialandenvironmentalperformanceandorstakeholderengagement.ü Anyoneresponsibleforinternal/externalcommunicationsandorstrategyofsustainability,CSR,carbonneutrality,climatechange,ethicalinvestment,
clean-tech,greenproductsandorservices.ü BusinessOwnersandManagers,ChiefSustainabilityOfficers,SustainabilityAdvisorsandPolicyMakers.ü MembersofPublicAffairs/Marketing/HRDepartmentsofcompaniesandgovernmentagencieswithasustainabilityorclimatechangefocus.ü Carbon,EnergyEfficiencyandorSustainability/CSRconsultants.AdvertisingandPRconsultantsandcopywriters.
ThisMasterClasshasbeendevelopedbyandwillbefacilitatedbyAnne-MareeMcInerneyMOSSFounderandCEOwhowastheonlyAussieontheglobalteaminCopenhagenwhodevelopedthe“GlobalPrinciplesofHowtoCommunicateSustainability”.
Anne-Mareehasanextensivemarketingbackgroundhavingworkedinmedia,theNFPsector,formajoreventsandtheprivatesector.ShealsoheldseniorrolesinmarketingandPRagenciesbeforeestablishingMOSSin2006.MOSSsupportsbusinessthrougheducation,training,networking,toolsandadvicetodrivesustainabilityandcompetitivebusinesssuccess.Anne-Mareewillbejoinedonlineby:
JamieEngelisaformerHollywoodanimatorandscriptwriter,whotodayspecializesincorporateeducationplatforms,entrepreneurship,exponentialtechnologiesandstorytelling.He’swrittencurriculumfortertiaryinstitutionsandcorporationsonStorytelling.StorytellingtoInspireandLeadTeams;StorytellingforUXandProductDevelopment;BrandStorytelling–Connectingtoyourcustomersandhowtoengage,captivateandinspire;andstorytellingforPresentationsandPitching–howtoengage,captivateandInspire.
Jamie’sgreatestgifthoweverisgettingpeopleexcitedtolearnandmotivatedtodiscoverhiddencapabilities(andsuperpowers)withinthemselves.
HeatherPortergotherstartmanagingeventsgloballyforsomeoftheworld’stopspeakerssuchasTonyRobbins.In2006sheCo-FoundedtheBillionaireAdventureClubwheresheconnectedentrepreneurstonon-profitsandsocialenterprisesincludingtheBransonCentreofEntrepreneurshipanddeliveredprojectssuchasanewschoolinPeru,sharingofglobalnetworksandresourcesforstreetkidsinCambodiaandatrainingseminarinSouthAfricaforaspiringyounglocalentrepreneurs.Whenthespeakerssheworkedwithwantedtoengagewiththeirtribesonline-herfirstbigdigitalprojectwasbuildingamembershipsitein2008thatattracted18,000memberswhenitlaunched.Duetothedemandforotherswantingonlinepresence,shethenco-foundedthedigitalmarketingagencyAutopilotYourBusinessin201andtodayrunsDigitalVoice,awebsitedevelopmentandconsultancycompanyforbusinesseswhowanttochangetheworldthroughtheirmessage,productsandservices.
OnlineProgramThereare8x90minuteonlinewebinarsstartingTuesdayMay1st–runningweeklyfrom4pm–5.30pmAustraliaEasternStandardTime.
Tomaximizetimewiththespeakers,participantswillgetlinkstoreportsandhomeworkeachweekthatandwillallowsformorein-depthdiscussion,reflectionanddeeperlearnings.Ourgoalisthatyouthenapplytheselearningstoyourworkplaceoraspecificprojectyouareworkingonatthetimetomaximizelearningoutcomes.
Session1:Barrierstoachievingsustainability.Welookatchallengesandissuesincommunicatingsustainability;Sustainabilitytrendsinfluencingstrategyand….….Introduceyoutolevelsofthinkingthatultimatelyshapestrategyandinfluencesuccess.
Session2:Bringingsustainabilitytolife.Wesharethedriversofsustainabilityandbehaviorchangeandhowtobuildtrustinafracturedworld.Wealsoshare…….trends,toolsandbestpracticeinstakeholderengagement.
Session3:Howtosustainyourprograms.Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Inthissessionwetakeadeepdiveinto….howtousesocialmediatobuildawareness,trustandengagementwithHeatherPorter.
Session4:Principals1to3ofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionand….WorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeach….principaltoyourorganization
Session5:Principles4–6ofHowtoCommunicateSustainability.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuild….yourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.
Session6:Principles7–9ofHowtoCommunicateSustainability.WealsosharetheNEWSustainabilityNarrative-asimple4stepprocessforsuccessalongwith….aguidetobuildaHeroBrand.
Session7:HowtouseStorytelling(includingtheHero’sjourney),gamificationandAItoengagediversestakeholdersandaudiences.Specialguestpresenter–….formerHollywoodanimatorandscriptwriterJamieEngle.
Session8:Thisfinalsessionallowsforfollowupguidance,supportandpeertopeerlearningandsharing.Participantsareencouragedtogetfeedback……………….fromthefacilitatorandotherparticipantsontheirprograms.Abuddysystemwillalsobeputinplaceforongoingsupport.Allparticipantswillreceiveacertificationofparticipationattheendoftheprogram.
Investment
MOSSMembers:$1,300Non-Members:$1,600+GST.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.
Thisimmersiveandintimatelearningprogramwillrevolutionisehowyouliveandcommunicatesustainability–toachieveexponentialresults.CLICKHEREtobookyourregistrationorgotowww.moss.org.au/Two-Day-MasterClassPleasenotethisisasmallgroupprogram-sodon’tmissout–booktodaytoavoiddisappointment.In-houseprogramsarealsoavailableuponrequest.
AboutthePrinciplesforCommunicatingSustainabilityWithout inspiring and clear communication, we will not have the sustainablegrowth we all desire. Transparency, dialogue, information and storytellingareimportanttoolsforchange,butuntilthelastfewyears,communicationeffortshavelargely failed to motivate consumers and citizens to embrace the green growtheconomy.Governmentstoohaveoftenfailedintheireffortstoestablishpolicy.Assuchitwasdeterminedthatwhatwasneededwasnotmorecommunication,butbetter communication. So, the principals for communicating sustainability weredeveloped-seededbyProjectGreenandGreenGrowthLeadersinCopenhagenforusebyUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.
MOSSCEOAnne-MareeMcInerneywastheonlyAustralianinvolvedindevelopingtheseprinciples,andisdelightedtonowsharethesewithyou.
Whatpastparticipantshavetosayaboutthisworkshop
“Godknows,whenyouworkinsustainability,youneedsomeinspirationfromtime-to-timeandAnne-Mareeprovidedthatinbucketloads!Notonlydoesshehavethepassionandenergytokeepyouenergisedthroughouttheworkshop,butsheclearlyknowsherstuffwhenitcomestocommunications.Ifyouworkinsustainabilityorsustainabledevelopmentandyoukeepbangingyourheadwithinternalorexternalstakeholders,thenyouneedtodothiscourse.”DavidRoss,Director,PhoenixStrategicManagement
“ThiswasveryinsightfulandgavegoodcreativeideasonhowtochangethewayIarticulategoalsandideasonwhysustainabilityisofbenefittothebusiness.”PaulTimmins,NationalSustainabilityManager,Hanson
“Itwasfantasticexposuretoreports,videos,inspiringcontentandexamplesthatdrilleddownintospecificframeworksforcommunicating–plusitprovidesaterrificsourceofinformationandtoolstorevisitawayfromtheMasterClass.Anne-Maree’sknowledgeissecondtonone.It’sgreattoknowthereisabankofknowledgeandanexpertlikeAnne-Mareeavailabletohelpmetodistilltheinformation.Thankyou!”RachelMaddocks,SustainabilityManagerAustralia&NZ,FujitsuAustralia
“Ienjoyedtheverytargetednatureoftheworkshop.Thankyouforprovidingrealworldexamples.It’sgreatinformationforgovernmentandpolicyadvisors.Itwasagreat‘re-set’formywayofthinking/approachtoclimatechangeandsustainability.Givesmegreaterhopethatthemessagecanreachthecoalitionandunconvincedpublic.”Karissa Domondon,PolicyAdvisor,OfficeofHonAlannahMacTiernanMHR,WA “Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity“Wearealreadywellalongwithroadonoursustainabilityjourney–thisgivesusthetoolstocommunicatethatjourneyhonestlyandpassionately.Veryrelevantcontent,greatfacilitation,inspiringandpositive.”MelanieBainbridge,Sustainability(Strategic)Officer,CityofFremantle“Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity
“BestworkshopIhaveeverattended.Relevantandinterestingcontent.Ineverfeltbored!Anne-Mareewasanengagingfacilitatorwhosharedalotofpersonalantidotesandwasflexibleinmovingthesubjectmattertoalignwiththeindustriesrepresentedintheroom.10/10”MarianneJaques,CommunityandSustainabilitySpecialist,IAG
“Thematerial,preparationandroadmaptoactionisthemostcomprehensivesetoftoolsforchangethatI’veexperienced.Theknowledgebankforcompanies,governmentandorlocalcommunitiesisphenomenal.Thisisaconcentratedhighvalueopportunitytolearnfromthebestandgaincompellingreasonsandtools,tohelpclients/communitiesact.Ihighrecommendit!”SteveDrury,Director,SDCommunications