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When social media goes ‘into the unknown’: Dos and don’ts ...€¦ · When social media goes...

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When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented by: Aileen Izquierdo Heather Bermudez Florida International University
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Page 1: When social media goes ‘into the unknown’: Dos and don’ts ...€¦ · When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented

When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response

Presented by: Aileen Izquierdo

Heather Bermudez

Florida International University

Page 2: When social media goes ‘into the unknown’: Dos and don’ts ...€¦ · When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented

@FIU_SCJ │ #FIUGSC

Ragan Social Media Conference 2020

1.TRUTH2.TRANSPARENCY3.TIMELINESS

Page 3: When social media goes ‘into the unknown’: Dos and don’ts ...€¦ · When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented

1. Plan on a “sunny” day2. Discuss vulnerabilities with

constituents3. Redundancies

@FIU_SCJ │ #FIUGSC

Getting ahead of the narrative online and beyond

Top 3 Tips

Ragan Social Media Conference 2020

Page 4: When social media goes ‘into the unknown’: Dos and don’ts ...€¦ · When social media goes ‘into the unknown’: Dos and don’ts for savvy PR crisis response Presented

Thank you.Connect with us online:

carta.fiu.edu/gsc

@FIU_SCJ │ #FIUGSC


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