When Soyer India became India’s Favorite with 663% rise in reach!

Soyer Applications had launched a wide range of cookware and Kitchenware for today’s tech savvy generation.

In-spite of all the right efforts the online strategies were not paying enough. No increase in Organic reach resulted in very little activity by the wide user base on both Facebook and twitter.

That’s where Viralcurry came in and started from Oct 11, 2104

- Engaging with the female audience with heart touching campaigns.

- Receiving feedback and word-of-mouth from Women by giving them a hands on experience on various product samples.

- Creating a community of brand loyalists by engaging people through various Social media platforms like (Facebook, twitter and Instagram) and thus increasing Organic likes, followers and engagements.

Was the Objective

WHAT DID WE DO ?- Tied up with the Mrs. India Contest. - Let every women interact and ask questions with Mrs. India contestants- Top 5 questions to be answered via videos. - Used the hastag #EverywomanismrsIndia

- More than 200 questions put up by women from all across the country.- #askmrsindiawithsoyer received immense response from audience of India as well as

abroad.

- Engagement rates soared to new heights

#Breakfastqueen

- Targeting the Specific desired audience, first in the series of contests was launched.

- Audience were asked to send in some new and unique recipes with one recipe of the day named everyday.

Received 150 recipes received in just 30 days.Top recipes were named “RECIPE OF THE DAY”

One #Breakfastqueen received a lavish dinner with family by Soyer.

This Campaign resulted in increasing brand awareness.

#Kitchenlajao Season1

- to get all the Soyer products in the hands of audience from all walks of life to receive feedback and foster word-of-mouth. - Products from Soyer were auctioned on the Social media platforms itself.

And the winners were gifted with the Home appliances

- Auction of products took the total reach to altogether new levels.

In Short !!

FROM avg 0 likes

TO avg 133 likes

Facebook

FROM Maximum 300 reach and average 0.2% Engagement

TO Maximum 48.2k Impressions and average 3.1% engagement

And all this in just less than a month.

Twitter