When to hire a professional video production company
Who am I?
• Experience • Crew • Camera costs • Editing process -
costs
Accessibility
• DSLR, GoPro • Phone cameras • Adobe CC • Final cut
• Film background • Individual skill focus
• Sound, lighting, editing
• Understanding • Experience
What can a professional provide?
• Narrative • Interview technique
• Preparation, permissions
• Recce • Lighting, sound echo
• Skills can be acquired, do you have time?
What can a professional provide?
1. Ticking a box • When you are not sure
what, when or where 2. When you haven’t
allocated a budget 3. When User generated is
relevant e.g. vlogs, how to
3reasons to not hire a professional
1. Brand perception • Training consultant >
ARM 2. Understanding audience
& deliver a targeted message
3. Relevance • Different mediums
4. Time
4reasons to hire a professional
How can professional video fit with your social strategy?
• Video content with text
• Optimised sizes • Teasers • Social media cuts • Compression
Questions?