Date post: | 22-Jan-2015 |
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2. Dartmouth College, February 9, 2009
3. 1981 prediction for 2006
4. And in 2009 in Michigan 5. 1. Technology is enabling new communication styles and information sources
6. The future of smart phones Your website on a small screen? 7. Mobile version of your website 2010? Azusa Pacific Universityhttp://www.apu.edu/m/
8. Your publications on e-readers http://en.wikipedia.org/wiki/E-book_device#Specialized_devices 9. Limitations to adoption http://www.coolreaders.com/readers.asp
10. 2. How strong is the wind blowing?
11. What are high school students saying? 2007 Noel Levitz E-Expectations Class of 2007 Prefer web for information 57% Prefer print for information 43% 12. Parents 80% say The E-Expectations of the Parents of College-Bound Students Noel-Levitz I prefer to go to the Web site for information, but if it is a schoolI really like , Im willing to call them or read brochures to get answers to my questions. 13. Student recruitment, 2007 to 2009
14. Electronic only in 2009 http://www.higheredexperts.com
15. Moving toward an electronic state http://www.higheredexperts.com
16. 3.Social media compels reality marketing messages
17. Lake Wobegon communication
18. Students tell faculty stories University of Pittsburgh 19. The good and the ugly on YouTube University at Albany 20. Facebook People will talk SUNY New Paltz 21. 4. Todays communication environment
22. A strong brand statement http://www.uconn.edu/ 23. Easy to scan for brand message http://www.smith.edu/about_howsmithfeels.php 24. Carewords to engage visitors http://www.kenan-flagler.unc.edu/programs/emba/index.cfm 25. Establish credibility with frank talk http://www.muhlenberg.edu/admissions/aid.html 26. 5. Print to online
27. Offer a viewbook in online format http://www.risd.edu/undergraduate/Default.aspx 28. For alumni, friends, parents http://www.alumnae.mtholyoke.edu/blogs/blog/mount-holyoke-alumnae-quarterly 29. Try to avoid this http://issuu.com/umson/docs/university_of_maryland_nursing 30. In favor of this http://magazine.jhu.edu/ 31. Email student recruitment 32. Email estate planning 33. To stay up-to-date 34. Research on what people do http://www.pewinternet.org/ 35. Shameless self-promotion http://www.bobjohnsonconsulting.com/ 36. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC248.766.6425[email_address] http://twitter.com/HighEdMarketing Customer Carewords Research for Engaging Websites:http://www.bobjohnsonconsulting.com/customercarewords.html