Date post: | 29-Oct-2014 |
Category: |
Business |
Upload: | vijay-anand |
View: | 3 times |
Download: | 1 times |
The Prelude
About me : The Startup Guy Entrepreneur since 16 – Built 3 companies Until recently was the head of the Incubation Centre at
IIT Madras (RTBI) On the board of several companies Founder – Proto.in Columnist @ Dare, Entrepreneur
Where do Ideas Where do Ideas
Come from?Come from?Vijay Anand
Founder, The Startup Centre@vijayanands
I, Once believed that the world was perfect …
… till I looked closer
Can you spot the cracks?Ideas are an innovator’s way of identifying a crack (problem) and coming
up with their unique way of solving it
What do they have in Common?
Inventors. Entrepeneurs. ScientistsWhats the difference? Does it Matter?
They are different!
The “Idea” is the LCD
When “Ideas” strike … The old fashioned way – Observation
Vellcro
Domain expertise driven The Steam engine, Electricity
Gut feeling The PC
Visionary leaps Cars
Opportunity Driven
Great ideas are
Rational Thought + Gut FeelData Driven Intuition
+++++++
The Idea Equation
a + bΔTrend maps
AnalyticsScientific Research
User Feedback
Behavorial EconomicsGame TheoryCognitive PsychologyColor TheoryMaslow’s HierarchyAspirations, Fears and Desires
Logical + The Creative
ScienceScience Art
Breakthroughs are born when two very different verticals collide
Cultivate an Ideating Mind
Embrace Constraints
Break Patterns
The Epic Question – What ifEven better, why not? (can be slightly dangerous)
Be Human Centered
Be Extreme.Polarize.
Prototype over expertiseBreakthroughs are led by people who don’t know or refuse to
accept it cant be done.
Move: Insight into actionIts okay to fail, as long as you learn something
Ideas … are just the beginning
The Idea – Product Gulf
The Product Equation
(a + b)^eΔ
*e = execution
Thank YouThank YouFollow on twitter @vijayanands