'Where Friends and Business Meet'

richardlecocq lurkmoophy

Thursday, 18 October 12

31 BILLION USERS WORLDWIDE1

THE FASTEST GROWINGAGE GROUP IS THE OVER

50s

53% of internet visits in the UK are to Facebook alone

Average user has over 160

Friends An average user ‘Likes’ over 60

Fan Pages

60%MILLION

USERS IN THE UK ALMOST

OF THE POPULATION

600MILL ION MOBILE USERS WORLDWIDE


10 MILLION ACTIVEUSERS WORLDWIDE

50016%

MILLIONUSERS IN THE

UK ALMOSTOF THE POPULATION MILLION TWEETS A DAY

340OF THE UK TWEET VIA

MOBILE COMPARED 55% IN OTHER COUNTRIES

88% TWEETS PER MINUTE10,000


SOCIAL MEDIA

PUBLICITYBRANDING

MARKETING

PROMOTIONSADVERTISING


4 Countries

10 Schools

PLEASE BE MY FRIEND!


Immediately!

Facebook,

Twitter, YouTube

Now

Someone I hardly know

Everyday


Social MediaSocial MediaSocial MediaSocial Media


Traditional forms of marketing and advertising are designed to disrupt you

from what you’re doing


SOCIAL MEDIAThursday, 18 October 12

SOCIAL MEDIA


BUT WHAT DOES THAT MEAN EXACTLY?




Old Web New Web

FriendsYour Interests

Friend’s Interests





?


HOW MANY?!Thursday, 18 October 12


Charlie StephenJem


Stephen


The average person has 160 Friends on Facebook yet spend 80% of their time interacting with only 5 to 10 of them



YOU

Confidants

Comforters

Favour Friends

Associates

Fun Friends

Best Friends

STRONG TIES

WEAK TIES



YOU

You have to go see this show!

I LOVEOne Direction!


Our STRONG ties connect with us emotionally and enable us to make decisions

Our WEAK ties are a valuable source of information and feed us subconsciously


You 130Friends

10,000Friends of

Friends

1,000,000Friends of Friends of

Friends

SOCIAL MEDIA IS THE MOST ADVANCED FORM OF PERMISSION MARKETING


You 130Friends

10,000Friends of

Friends

1,000,000Friends of Friends of

Friends

Most marketers target the wrong group of people

When they should be targeting these peopleThursday, 18 October 12

Information online needs to be tailored to my interests and attract me and my friends



Like real friendships you have to earn loyalty and trust before

you can influence them



Connecting to a brand is just the first step for a brand to earn genuine loyalty

Becoming aware of the brandEvaluating and considering the brand

Preferring the brand over others

Taking action (buying) the brand

Becoming loyal to the brand


Time to get heavy

Time to get heavy

Whe

n br

ands

mist

aken

ly be

gin

hard

sell

ing

How online relationships develop

Many lightweight interactions over tim

e


People will care more about what you believe in than your product


One of the most engaging UK food product on Facebook is Innocent



Even when we talk about ourselves, it’s really about our customers and

what they mean to us

Getting content and tone of voice rightIt’s not about us, it’s

about our fans and how we can reach out to them

to help our causes

We give our spin on topical news and present it in our

own distinct style

We share content you share, especially if it’s funny and fits

our personality


80/20Thursday, 18 October 12

80%*actually* interesting content


20%marketing bullshit



Good social media should...

Be Relevant Offer Value Listen Entertain


It’s not just about the content though...


a person's perceptions and responses that result from the use or anticipated use of a product, system or service...

USER EXPERIENCE

“Thursday, 18 October 12

User experience design is about understanding the way a user uses your site, and making it as frictionless and intuitive as possible.

USER EXPERIENCE


“Too many of our sites are socialby happenstance

Not social by design”- @boagworld


Like buttons

Like buttons everywhere...Thursday, 18 October 12


It’s all about context


Thanks for purchasing tickets to Medea

Why not follow us on Twitter and Facebookso you can let us know what you thought?

Some of your friends are already talking about Medea.Why not join the conversation?

Let people know on Twitter Let people know on Facebook


Thanks for purchasing tickets to Medea

Why not follow us on Twitter and Facebookso you can let us know what you thought?

Some of your friends are already talking about Medea.Why not join the conversation?

Let people know on Twitter Let people know on Facebook


Trying to organise a group? Why not schedule your visit with Doodleand share with your friends on Facebook?

Create a Doodle poll


This isn’t about


OPEN GRAPH & SOCIAL PLUGINS


TWITTER API

Excited to announce that @lurkmoophyis joining the cast from tomorrow!


“Too many of our sites are socialby happenstance

Not social by design”- @boagworld


PPC/SEO


Website

Facebook

Twitter

Pinterest

Blog

InstagramPPC / SEO

E-CommerceBrand Awareness

Web App


PPC/SEO


Website

Facebook

Twitter

Pinterest

Blog

InstagramPPC / SEO

Web App

Audience Feedback

Audience Feedback



Becoming aware of the brandEvaluating and considering the brand

Preferring the brand over others

Taking action (buying) the brand






TWESPIANSUser experience and the theatrehttp://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/


http://blog.twespians.co.uk/2011/11/20/user-experience-and-the-theatre/




WHAT CAN YOU DO AS BOX OFFICE MANAGERS?


YOU ARE THE EXPERT IN WHAT YOU DO.ACT LIKE IT.


IF YOU DON’T CARE,NOBODY WILL


BEG FORGIVENESS,DON’T ASK PERMISSION


BACK IT UP WITH DATA



1. Get your box office to contribute the feedback they receive

2. The job continues after they’ve left the show

3. Have confidence in your audience’s opinion

4. Make it clear what you want from fans but don’t beg for it

5. Don’t be self-obsessed. Tell us and show us you believe in

6. Talk like a human being, question your content and don’t ramble

7. Consider making the audience journey easy and painless your job

TAKE AWAY TIPS


richardlecocq lurkmoophy


Date post:	27-Jan-2015
Category:	Technology
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'Where Friends and Business Meet'

Technology