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Where is innovation happening in IR? 1 Source: IR Magazine Investor Perception Study – Asia 2013/2014
Where is innovation happening in IR?
1Source: IR Magazine Investor Perception Study – Asia 2013/2014
Website wish list: What features do you most want on a company’s website?
2Source: IR Magazine Investor Perception Study – Asia 2013/2014
29%
19%
16%
15%
14%
10%
Presentations & transcripts
Quarterly sales by product ®ion
Speedier, more frequentupdates and newsletters
More operating data
Detailed financial information
Schedule of upcoming events
3Source: IR Magazine Investor Perception Study – Asia 2013/2014
4Source: IR Magazine Investor Perception Study – Asia 2012/2013
5Source: IR Magazine Investor Perception Study – Asia 2012/2013
Digital work profile of analysts and investors
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Which media do you use with investors and how productive are they?
Source: IR Global Practice Report 2012
2013 NIRI & Corbin Perception studies
• 72% of IR professionals do not use social media for IR• Primary reason is lack of investment community
interest• 49% of those who do not use it plan to reassess in the
next 12 monthsSource: NIRI’s Social Media Use in Investor Relations - 2013 Survey
• 52% of buy-side professionals use social media in investment research 4
• Vast majority of these say it has influenced investment decisions at least occasionally
• In light of the SEC’s Netflix report, 43% say they will likely use social media more
• BUT 92% say information from social media say information gleaned from social media sites is not reliable
Source: Corbin Perception Group 2013 buy-side survey
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Latest Brunswick survey of investment pros
Usage is up52% read blogs – 530% read Twitter –1924% use social networks –7
Deeper engagement is driving investment decisions28% investigated an issue based on something seen on Twitter –1712% made an investment decision after reading Twitter –824% made an investment decision after reading a blog –6
Source: 2012 Brunswick Investor Use of Digital and Social Media Surveyhttp://www.slideshare.net/Brunswick/2012-brunswick-investor-use-of-digital-and-social-media-survey
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Quick examples: Different levels of adoption
• Corporate Twitter feed: Covidien
• StockTwits users: Intel
• Live-blogging earnings: FedEx
• IROs who tweet: Dominic Paschel and Cole Lannum
• Social media content
• Social media as a way of thinking
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Corporate Twitter feed: Covidien
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StockTwits user: Intel
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Live-blogging earnings: FedEx
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Zillow: Crowdsourcing due diligence
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IROs who tweet
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If you’ve never done it…Go to Twitter.com/search and enter $stocksymbolGo to StockTwits.com and enter $stocksymbol
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Social content
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Social content
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Social content
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Social content
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Social content
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Social media as a way of thinking
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Social media as a way of thinking
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Social media as a way of thinking
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