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What’s a QR code?

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This ShareSquare QR code appeared on the packaging of 10k albums and 2.5k posters forartist Mitchel Musso’s release “Brainstorm”.

“Quick Response” code:

- designed for scanning with mobile phone cameras for a wide variety of applications & focal lengths- think physical hyperlink- big in Japan ~5 years

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Why It Took Off Abroad

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- you try Kanji characters on a numeric keypad

- DoComo market domination = hardware and standards

- mobile web didn’t suck

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Repent and Believe!

“Social Tipping Point” in U.S.A. Approacheth

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Pre-req #1: Smartphone Hardware Inflection Point

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QR code scanning is free-riding on the comparison shopping use case, direct visibility to mainstream demo.

Pre-req #2: Groundswell of scanning apps

ShopSavvy> 16M installs

Redlaser> 9M installs

Scanlife> 5M installs

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New web apps:- Getting faster- Offline caching now available- Mobile SEO ramping- ShareSquare already able to access device GPS for fine geo via browser - Mobile web ecommerce becoming more seamless

Pre-req #3: Improved Mobile Web Experience

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Obstacle: Domestic Fragmentation

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Confusing the consumer

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What We’ve Learned Thus Far

Why QR codes? • Point & scan = greater conversion than manual entry.• Cross-compatibility.• Kind of ugly = noticeable, memorable.

Who’s using them?Anyone who responds to a call-to-action like:• “I want to hear & see the artist now.”• “I want to win or get something free.”• “I want to connect on Facebook & Twitter.”• “I want to buy tickets & stuff right now.”

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Real world banners are not “clickable” …yet.• Local, but not yet social & mobile. • $8B spent, few analytics.

The advertising industry yearns to be OOH, but demands engagement, metrics and more direct response.

There’s a Problem with Out-Of-Home

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NFC vs QR

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Can and Do CoexistExample:

Pull Marketing >>> Redemption

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Offline-to-Online Mobile Marketing Platform

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Create HTML5 mobile web apps in minutes, instantly optimized for every mobile device.

Deploy Promotions, packaging & print enhanced with the corresponding QR code.

Track & Optimize Placements, video views, downloads, social media, contests, geo & ecommerce.

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The Huge Network Effect Opportunity

During SXSW 2011:• “Most Scanned Band” contest.• Leaderboards spurred competition.• Geo maps illustrated scanning “hot spots” in Austin

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Scan This & Get a Promo Code, Yo