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Where's your web at

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where’s your web at? trends and predictions in web technology john allsopp web directions south 2007
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Page 1: Where's your web at

where’s your web at?

trends and predictions in web technology

john allsopp web directions south 2007

Page 2: Where's your web at

computing paradigm

you go to the web

Page 3: Where's your web at

computing paradigmon a deskfixed locationvia keyboard/mousein isolation

Page 4: Where's your web at

this is rapidly breaking down

Page 5: Where's your web at

ubiquitous

Page 6: Where's your web at

interaction

Page 7: Where's your web at

operating systems

Page 8: Where's your web at

browsers

Page 9: Where's your web at

platform

x(htmlx(html)) CSSCSS

JavascrJavascriptipt

XMLHTTPrequeXMLHTTPrequestst

SVGSVG PNGPNG Flash/Flash/AIRAIR

silverligsilverlightht

data data servicesservices

storagstoragee

processiprocessingng

TCP/IPTCP/IP

Page 10: Where's your web at

the centre cannot hold

everything is moving from the centre to the edgeswe are only beginning to build applications with this in mind

Page 11: Where's your web at

location location location

currentlytoo expensivepatchy coverage

Page 12: Where's your web at

location location location

~3 yearsalways oncommodity pricing

Page 13: Where's your web at

location location location

wimax3G/4Gsatellite

Page 14: Where's your web at

location location location

devices will increasingly know where they are

Page 15: Where's your web at

location location location

These developments give us a web unchained from the desktopWe will take the web with us wherever we goWe will always be connected to the web

Page 16: Where's your web at

location location location

very few applications making sense of placeresponding to placeresponding to proximity

Page 17: Where's your web at

location location location

not just mappingit’s about

where someone is right nowwho is nearbywhat is nearby

Page 18: Where's your web at

location location location

privacy and securityfundamental to any web based application

Page 19: Where's your web at

location location location

huge opportunity for developers

Page 20: Where's your web at

what’s your web on?

Page 21: Where's your web at

what’s your web on?

Page 22: Where's your web at

where’s your web running?

encouraged casual, shared usewireless remote facilitates use in family room, with larger screensuses Opera, a fully fledged standards based browser

Page 23: Where's your web at

where’s your web running?

shows entrenched paradigms change rapidly“they don’t have the internet on computers now”

shared experienceliving room experience

Page 24: Where's your web at

where’s your web running?

challengesresolution and accessibilitymousing and interactiontext inputshared experiences

Page 25: Where's your web at

the mobile web at last?

Page 26: Where's your web at

mobile web challenges

no baselines to fallback ondevice dimensionsuser events

typingmousing

Page 27: Where's your web at

mobile web challenges

many of our design and interaction patterns are meaningless

fixed width layoutsmulticolumn layouts‘flyout’ menusmouse events

Page 28: Where's your web at

mobile web challenges

user input is profoundly differentno mouse or even cursorvirtual keyboardsvoice input and commands

Page 29: Where's your web at

I did what?

traditional applications rely on active user input

Page 30: Where's your web at

passive input

last.fmlast.fm

Page 31: Where's your web at

passive inputalways on, go everywhere deviceskeep track

of where you have beenwho you metwhat you did

what kinds of applications will take advantage of this capability?

Page 32: Where's your web at

where’s your data at?

Page 33: Where's your web at

silos of datatraditional computing and the web

isolated data and serviceswalled gardens - registrationownership - IMDB, Amazon User Reviews

Page 34: Where's your web at

data at the centre

browserbrowseruseruser

sitesitesitesite sitesiteunstructured, non semantic tag soup HTMLlicensing and copyright restrictionsislands of isolated data

Page 35: Where's your web at

data at the edges

RSSRSS JSONJSON XMLXML ufuf

APIsAPIs

RDFRDF

structured, semantic HTML/XHTMLmicroformats, RDF, XML, RSSmore liberal licensing and copyright

Page 36: Where's your web at

data at the edges

browserbrowser

useruser

sitesite sitesite sitesite

mashupmashup aggregataggregatoror mashupmashup

Page 37: Where's your web at

developer’s challenge

build applications from the API upuse these internallywhat data and services can you make available?

Page 38: Where's your web at

developer’s challengehuge cultural change for organisations and ‘managers’value is moving from content to attentionhow do you encourage the use of your data?

Page 39: Where's your web at

ecosystems

users are becoming the ecosystemnot just contributing content

Page 40: Where's your web at

ecosystems

Page 41: Where's your web at

ecosystemshow do you encourage ecosystems?

customizabilityplug in architecturesAPIslicensing

Page 42: Where's your web at

atomic applicationssmallermore focussedeasier to debug and maintaineasier to bring to marketeasier to abandon

Page 43: Where's your web at

challenges

How are you planning for a move toward always on web enabled devices?

Page 44: Where's your web at

challenges

How are you thinking about devices which

know where they are?know where others are?

Page 45: Where's your web at

challengesHow are you planning for the coming huge array of user experiencesaway from the computer/mouse keyboardto in car, hand held, living room, laptop, and more?

Page 46: Where's your web at

challenges

How are you planning to liberate your data and content?

Page 47: Where's your web at

challenges

How will your applications enable and encourage ecosystems of users?

Page 48: Where's your web at

challenges

thank youhttp://[email protected]


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