Which of these two brands is an official Sochi Olympic sponsor?

OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014 OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014

Which of these two brands is an official

Sochi Olympic sponsor?

OO - One business idea a day keeps your brain awake - Claudio Crivelli

OO - One idea per day keeps your brain awake - Claudio Crivelli Jan 2014


















: - )

both


How many did you get right?

Even if you only managed to name half of them,

then you’re doing very well


Paying the Olympic sponsorship fee gives companies access

to a global audience of billions.

But that alone isn’t enough to produce a return on investment.


For every $1 that a company pays in sponsorship fees

it must spend at least $2-3 on developing an “activation” strategy


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One business idea a day keeps your brain awake

Claudio Crivelli - Feb 2014

http://www.pinterest.com/claudiocrivelli/one-business-idea-a-day-keeps-your-brain-awake/





Date post:	17-Oct-2014
Category:	Marketing
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Which of these two brands is an official Sochi Olympic sponsor?

Marketing