Jim Reynolds jimmyrey@gmail.com Twitter.com/jimmyrey

Details: • Setup in Alterian SM2 • Keywords for Major Cable TV Broadcasters • SM2 Category Rules for Topic • English Only • Location Limited to US • 3 Months of Data

Setup in Alterian SM2

Analysis: • Large Volume of Conversation • Weekly Pattern of Conversation • Conversation Primarily Driven by Twitter + Social Networks •Major Spike caused by Glenn Beck event

Daily Volume

Analysis: 1. Glenn Beck - 54% 2. Jon Stewart - 13% 3. Rachel Maddow - 8% 4. Stephen Colbert - 7% 5. Bill O’Reilly - 7% 6. Keith Olbermann - 5% 7. Anderson Cooper - 5% 8. Wolf Blitzer - 1%

Share of Voice: Ranking the Talking Heads

Analysis:

1. Glenn Beck leads the pack once again – As noted on the next slide he is also the most disliked

2. Jon Stewart 3. Stephen Colbert 4. Rachel Maddow 5. Keith Obermann 6. Anderson Cooper 7. Bill O’Reilly 8. Wolf Blitzer

Share of Voice: Ranking the Talking Heads - Who’s Most Loved? (On Twitter)

Share of Voice: Ranking the Talking Heads - Who’s Most Hated? (On Twitter)

Analysis:

1. Glenn Beck 2. Jon Stewart 3. Bill O’Reilly 4. Rachel Maddow 5. Keith Obermann 6. Anderson Cooper 7. Stephen Colbert 8. Wolf Blitzer

Analysis: • Fox lands at #1 with 62% (Viewership driven predominantly by Glenn Beck) • Comedy Central is #2 with 20% • MSNBC is #3 with 12% (Rachael Maddow trumps Keith Obermann) •CNN is #4 with 6% (As noted by the chart, a distant 4th)

Share of Voice: Fox News vs. CNN vs. MSNBC vs. Comedy Central

Analysis: • The Tea Party leads the conversation due to the recent Glenn Beck Rally • Sarah Palin takes 2nd place with a close relationship to discussions about elections and the Ground Zero Mosque • The mid term primaries rank 3rd • The Ground Zero Mosque is the 4th most popular topic with a monster lift during the Glenn Beck Rally • And, surprisingly, Prop 8 (Gay Marriage allowed in California) is in 5th place

Share of Voice Prop 8 vs. Tea Party vs. Ground Zero Mosque vs. Sarah Palin

Analysis: • Fox lands at #1 – hardly a surprise to anyone • MSNBC is #2 - this is somewhat unexpected • Comedy Central is #3 •CNN is #4

Share of Voice: Who’s Hating on Obama?

Social Media Channels

Analysis: • Microblogs (Twitter + Others) were the most active media type followed by message boards and social networks • From diving into the data there is a huge following on Reddit & Digg as well