WhiteChocolateMacadamia Nut

M&M

Kristin MillerBerdine OrelienShannon BlierEryk WilliamsNick Ferraro

HISTORY• Named after Forrest Mars and

Bruce Murrie• Got the idea in the 1930’s during

the Spanish Civil War• Production began in Newark,

New Jersey in 1941• Original colors: red, yellow,

brown, green, and violet

1955 The Peanut M&M

1988 The Almond M&M

1990 The Peanut Butter M&M

HISTORY

1999 Crispy M&M

2005 Dark Chocolate M&M

2010 Pretzel M&M

HISTORY

2011

White Chocolate Macadamia Nut M&M

S.W.O.T Analysis Strengths • Macadamia Nuts Provide high energy• Has No Cholesterol

Weaknesses• Allergies•Interest in the product

Opportunities• Increased Revenue•Increased value in M&Ms

Threats• Competitors

Macadamia Nutrition

AlternativesNo cholesterolGood proteinLow sodium

White Chocolate Nutrition

Why white chocolate macadamia nut?

• Expands M&M’s variety of flavors• Mixing both together is common• Reminds consumers of the white chocolate

macadamia nut cookies

Macadamia Size

• Premium halves• Contain approximately

50% half kernels• The size range of these

nuts is between 10mm and 14mm

Standard Packaging/Pricing

•3.3 oz. bag•$2.99 each

Premium Packaging/Pricing

•Small customized packet•2 oz. bag•$1.99 per bag•Minimum of 10 bags per order

•Large customized Packet•7 oz. bag•$9.00

•Customized engraved tin•5 oz. •$12.00 each

COMPETITORS

Target Audience

• Children

• Teenagers

• Adults

“Melts in your mouth,not in your hand”