White Lantern Films

History

White lantern films is a small British film company, which produce shorts films. They are apart of a BFI film academy and have a sister company called ‘The Light Side’; who produce commercials, animations and content for brands such as Sainsbury’s.

Films

They have produced an award-winning documentary and a psychological thriller called Emulsion. I would say their target audience is around the age of 18, as their films seem quite gruesome. They have made one of the horror’s on DVD, VOD and download, so they are an efficient company even though they work on low budgets and work with inexperienced film makers.

Marketing

For they previous films they used commercial, animation and content for brands such as Sainsbury’s and Sony to market their brands, which I think is a very useful way of spreading the word, as brands such as Sony are very world wide. Also it would not cost them much either!