Improve Enterprise Learning and Training with the Enterprise YouTube
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White Paper
Improve Enterprise Learning and
Training with the Enterprise YouTube
MediaPlatform, Inc. 8383 Wilshire Boulevard Suite 460 Beverly Hills, CA 90211 (310) 909-8410 [email protected] www.mediaplatform.com
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Improve Learning and Training with an Enterprise YouTube
The “consumerization of IT”, vis-à-vis YouTube, Facebook, LinkedIn, and other social media outlets, has
changed the way our society gets things donei. From how we shop, to what we watch, to the way we
learn new skills and disseminate information. Aspects of daily life that for generations could only occur
in a physical realm are now conducted online, through mobile devices, and, increasingly, with the
assistance of social networks that consumers increasingly draw upon to qualify their everyday decisions.
In terms of knowledge management, this trend can be seen in the way individuals seek and disseminate
knowledge via YouTube and other social media on subjects as wide-ranging as how to utilize a new
software upgrade, to how to set up a standout PowerPoint presentation – signaling the enterprise
YouTube as an optimal channel for connecting workers with the knowledge they need.
The Baby Boom generation, as did their predecessors, had to adapt to the culture of the workforce they
entered. Office etiquette, the tools of the trade, the systems of governance, and the technologies of
knowledge management, were learned on the job. In the past ten years that paradigm has dramatically
shifted, because the generation entering the workforce (or who has in the past decade or so) is creating
the culture of the workforce – bringing in the networks and apps that are reshaping the corporate
landscape. From gaming, to university courses, the way new workers learn is increasingly through video
accessed through a social media platform. In this new world order, enterprises are finding that by
creating enterprise YouTubes they are able to keep pace with the new worker and the new world.
Enterprise YouTube: The New Tool for Knowledge Management
Reaching the Twitter Generation
The term “flipped classrooms” has become part of the new lexicon of education, signifying the
emergence of non-traditional learning settings and more intuitive learning modules. In a “flipped”
classroom the age-old practice of students passively listening while a teacher or professor lectures has
been replaced by new systems of knowledge transfer, such as streaming video and webcasting
(produced by teachers and students), that allow knowledge to be absorbed and interacted with visually
and aurally, shared broadly, and segmented (a là tweets). The contemporary classroom – with its
radically expanded tools of engagement – enables and encourages continuous commentary and
engagement beyond the classroom (and, for that matter, the campus), fostering a more intuitive
learning environment for present and future generationsii.
In the recent article BYOD and Video: Mobile Learning Trends Affecting Your Campus Nowiii, BYOD (bring
your own device) and video are posited to continue to be the two biggest trends in education, shaping
the way people teach and learn. What differentiates today’s video-based learning from earlier
incarnations is a substantially improved experience (i.e., high-quality, on-demand or live content via
webcasting and telepresence) and, consequently, greater adoption rates. Recent grads expect to be
able to access training content (as they did course lessons) via their smartphone, tablet, or laptop
anywhere and anytime – and, for those students to be engaged by that content, it must be delivered in a
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highly socialized format. Through the enterprise YouTube, companies can provide a social medium
platform for workforce training that corresponds to contemporary learning styles.
BYOD Creates a New Conduit for Knowledge Management
BYOD has also barnstormed industry. According to Cisco’s BYOD Insights 2013: A Cisco Partner Network
Studyiv, “90% of full-time American workers use their personal smartphones for work purposes.” BYOD
usage patterns are revealing: of those who use it for work, 62% use it for work purposes after hours,
further evidence that workforce development is no longer restricted to office systems, on-site training,
or 9-5.
A Better Medium Creates a Better Message
The enterprise YouTube can support corporate training and workforce development by cultivating active
learners in the workforce. According to the leadership development firm Lominger, 60% of people are
passive learners, 30% are blocked, and 10% are active learnersv. Active learners are ideally suited to
adopting new technologies, systems, and methodologies, which in turn translates into improved
efficiencies and ROI, making the case for investing in technology that helps turn passive learners into
active ones. By creating opportunities for employees to participate throughout training programs, they
are more likely to remain active learners and take away more from them than if they merely passively
viewed the material presented. Companies can incorporate user reviews into their enterprise YouTube
to better capture critical performance metrics and create more tailored – and therefore more engaging
– training modules.
Through utilizing the enterprise YouTube for knowledge management, training programs are more
digestible (e.g., start-and-stop functionality gives employees the ability to stop, review, and apply what
they’re learning as much as they need to) and training content becomes more interactive (e.g., via
quizzes, random comprehension questions, live Q&A and chat), which leads to greater clarity of data
points on an individual or departmental level. In this way, the enterprise YouTube can enable one to
customize a training program down to a particular segment or module to facilitate greater
understanding and application of one (or several) key points covered and then enable viewers to apply
them more ably and with greater alacrity.
Benefits of the Enterprise YouTube for Employee Training:
Continuity and consistency of training across enterprise
Improved on-boarding and on-going education
More effective communication
Streamlined knowledge management and reduced related costs
Improved efficiency and capability of workforce
Cultivation of a high-performing, flexible work culture
Improved productivity and engagement
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Standard Features of an Enterprise YouTube
Intranet Video Portal
Rich Media Content Creation
An enterprise YouTube is a video
portal that enables the streaming
of on-demand and live video
content for corporate
communications and training.
The ability to create live and mock
live rich media content provides
organizations with the tools to
leverage Q&A, polls, surveys and
certificates.
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Social Features
Channels, Search and Content Discovery
Sharing, embedding, commenting and tagging of all media is a standard capability with an
enterprise YouTube.
Easy search and discovery of video assets is a must have feature of an enterprise YouTube.
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Integration with Existing Intranets
Integration with
organizational intranets like
Microsoft SharePoint is a
must for any enterprise
YouTube.
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Uploading, Transcoding and Recording
Video Asset Management
Options to upload, capture, embed and add urls, along with flexible and configurable video transcoding is
standard functionality of an enterprise YouTube.
The enterprise YouTube provides administrators with robust permission management tools to
control who can create or view content and analytics. Life cycle management and audit logging are
also required for asset management.
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Analytics
Analytics on asset inventory, viewers, device as well as viewer profiles, length of view and
interaction.
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Security and Governance
Conclusion
Video has a well-established track record of enabling employers to effectively and efficiently train and
develop employees. Its appeal lies in the ability to convey a large degree of detailed information to a
veritably unlimited number of people, consistently, and in any number of locations, and in its ability to
be entertaining, compelling, and engaging. Ultimately, its greatest strength lies in its ability to influence
behaviors, to translate complex ideas and soft skills in a much more effective way than a procedural
manual could. Nevertheless, the video of yesterday could not continue to support the needs of today’s
enterprise.
Consequently, enterprise video, continually evolving, has become the enterprise YouTube, breaking the
office barrier, training workers where they are and when (and how) they learn best. Given the
emergence of a highly distributed workforce (teleworkers and geographically dispersed teams), coupled
with the popularity of social media platforms such as YouTube, and the ubiquity of BYOD in the
workplace, enterprise YouTubes form a natural extension of e-learning via video streaming and
webcasting ideally suited to train the emergent workforce.
Studies unilaterally support the benefits of innovative technologies and intelligent learning strategies,
such as webcasting and live video. By enabling employers to keep materials current and by engaging
The enterprise YouTube allows for administrators to define who can contribute videos to the
system. It also defines if a contributor requires approval by a moderator before the video is
published.
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employees with mission-relevant and targeted training content that they can access whenever and
wherever they wish and review as often they require, companies are ensuring that they are cultivating
the kind of agile, innovative, and high-performing culture that propels the competitive advantage in the
marketplace.
i http://www.youtube.com/watch?v=PoQB1lK0ajo&feature=youtu.be ii
http://www.higheredtechdecisions.com/article/byod_and_video_mobile_learning_trends_affecting_your_campus_now/P3 iii
http://www.higheredtechdecisions.com/article/byod_and_video_mobile_learning_trends_affecting_your_campus_now/P3 iv
http://www.structuredweb.com/sw/swchannel/CustomerCenter/documents/8523/22089/Cisco_mCon_BYOD_Insights_2013.pdf v http://www.ipmionline.com/ld_downloads/Engage_Passive_Learners_CLO_Jan13.pdf