CONNECTED PRINT
February 2020 _ Fons Put
WHITE PAPER
VIGC © 2020 - This document is confidential and may not be distributed without the prior consent of VIGC.
Supported by
A guide for smart print products.
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Contact details
VIGC contact for this white paper
_ Name
Fons Put
_ Function
Senior Innovation Consultant
_ Phone
+32 (0)14 40 39 93
_ Mobile
+32 (0)495 23 21 34
_ Email
_ Web
www.vigc.be
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Content
THE POWER OF PRINT…AND INTERNET
CODES ARE POPULAR
FROM BARCODE TO QR-CODE COMMERCIAL CODES DIGITAL IMAGE WATERMARKING AUGMENTED REALITY SHAZAM
RADIO COMMUNICATION
PRINCIPLE RADIO FREQUENCY IDENTIFICATION (RFID) RFID IN LOGISTICS & RETAIL SUSTAINABILITY NEAR FIELD COMMUNICATION (NFC) BRAND VALUE NFC ADOPTION CONSUMER BEHAVIOUR. LOWER TAG PRICES.
TOUCH SCREEN COMMUNICATION
APPLICATION EXAMPLES
VEEEW DECATHLON PATIT KRAFT HEINZ - FIND THE KRAFT GOLDEN SINGLES’ REWARD SCRATCH GAME
REFERENCES
VIGC STRATEGIC PARTNERS
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The power of print…and Internet
Printed products have proven a great way to communicate. Capturing, storing, editing,
retouching, printing, copying of text and high-quality images are the fundaments of a
multi-billion-dollar industry. The internet has exploited graphic communication further
with increasing network bandwidths and image compression algorithms to transmit
and store digital content and images. Technologies to connect printed content to
digital services benefit from both worlds. Consumers carrying smartphones are online.
In this set-up connected print acts as an initiator for new business opportunities. A
business that is run by fast algorithms, capable of handling complex processes and
quick responses to market changes. Slow adaptation of the printing industry, as
experienced in the past (read the story of Craigslist: https://medium.com/the-business-
of-content/how-newspapers-could-have-stopped-craigslist-9ed610b4ec4c )is not an
option anymore.
Connected print products have been around for a long time. A printed barcode is
present on all packaging types and shows great value in logistics and checkout. But
there is more. Barcodes have developed from simple linear patterns into 2D-codes
(QR) and commercial derivatives. Tags are embedded in labels to communicate with
networks by radio waves (RFID and NFC). Even the touchscreen of a smartphone is
now subject to initiate internet business, starting from a printed product. This white
paper aims to be a guide in the basic technical elements of these technologies.
Illustrated with diagrams and application examples we hope to give you a clear view
on the different methods to enjoy the power of print…and internet.
Fig. Different types of ‘connected print’ products: barcode, QR-code, Shazam code,
RFID-tag, NFC-tag and Touchscreen compatible tag.
mailto:[email protected]://medium.com/the-business-of-content/how-newspapers-could-have-stopped-craigslist-9ed610b4ec4chttps://medium.com/the-business-of-content/how-newspapers-could-have-stopped-craigslist-9ed610b4ec4c
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Codes are popular
From barcode to QR-code
A familiar system of connecting print to digital services are barcodes. Barcodes on
consumer goods (GS1 barcodes) have proven their value with six billion scans every
day. The newer QR (quick response) code can contain more data (up to 4296
characters) and can be scanned today by smartphones camera’s, without the need to
install an app. The QR-code can contain website URL's, plain text, phone numbers,
email addresses or other alphanumeric data. The technical specifications for a QR
Code are set down in the ISO-18004 standard.
Fig. The basic elements of a QR-code as described in ISO-18004.
Fig. The simple principle of a QR-code: characters are transformed into printable
blocks that can be detected by a smartphone camera.
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In 2017, Apple introduced intelligent support for QR Codes —simply point the camera
at one, and iOS will interpret the link to provide a button to open a website, or even to
configure something such as the password for local WIFI network.
The concept of unique QR-codes is an interesting development. A general QR-code,
as printed on high volume print products, can be a gateway to the company website
but is not that attractive for consumers. Using unique QR-codes results in higher
response rates.
Fig. The leaflet is printed in offset, the QR-code is digitally printed afterwards. Each
code is different and subject of a secure environment (produced by Tomboka,
https://tomboka.eu/)
Commercial codes
QR-Codes can store large amounts of alphanumeric information. However, if the
purpose is to communicate a small user ID then a limited amount of data blocks is
necessary. Internet giants as Snapchat and Facebook have created their own
designed codes that works together with the corresponding app. You can create your
own set of rules to represent data as long as you can create a scanning app that can
decode your custom Code.
Fig. Extensions of the QR-code: by defining your own set of generation & detection
rules, you can create custom codes
mailto:[email protected]://tomboka.eu/
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Digital Image watermarking
In digital image watermarking binary data is hidden inside an image. Digimarc
(https://www.digimarc.com/) was one of the first to exploit digital watermarking.
Fig. The start of digital watermarking: by changing image content, according to a
specific key, data can be embedded in the image. Disadvantage of this approach is
the sensitivity to visibility concerns.
A digital image can be represented in two ways: by pixel values and present patterns.
The representation by pattern form the basics of JPEG-encoding: image blocks of 8X8
pixels are numbered as patterns, a very smart way of lowering the memory size. You
could compare it as an acoustic signal where information is hidden in specific
frequencies: the presence of a frequency could be a ‘1’, the absence a ‘0’.
Fig. (almost) invisible watermarking by pattern image representation. A specific
pattern (watermark) is added to each image block.
mailto:[email protected]://www.digimarc.com/
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Digital image watermarking has good forecasts: currently it is a candidate to improve
recycling. The watermark image is printed with transparent ink on the packaging
material (PET-bottle) and acts as a detector in automatic sorting installations (
https://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_l
ogo).
Augmented reality
Next level are Augmented Reality (AR) applications. In 2016 Pokémon Go was a
major AR breakthrough: Real world camera images were merged with virtual
(computer-generated) objects. In print, AR is used to add interactive elements: the
smartphone camera is pointed to the printed product with AR-content and a cloud
service adds virtual elements to the scene.
In AR-application the term ‘image segmentation’ pops up. Software tries to detect
objects of an image stream (smartphone camera) and use this information to add
interactive elements.
Fig. The concept of augmented reality in its simplest form. The smartphone’s App
analyses the video stream looking for ‘familiar’ labels. If found, content is added to the
image stream to generate the online experience.
Fig. Augmented reality on a beer label to support market introduction.
mailto:[email protected]://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_logohttps://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_logo
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One of the challenges of using augmented reality in print applications is to convince
the consumer to use to download & install the AR app. To overcome this QR-codes
and commercial codes are used as a gateway to multi-media content.
Fig. A zapcode is a successful method to convince consumers to unlock the multi-
media content. The Icon of a zapcode (https://zap.works/) lets the user know there's
AR content available. Surrounding the zapcode (bolt) is a special arrangement of bars
called "bits". These tell the app which piece of AR content to download and augment
on the image.
Shazam
Shazam is one of the oldest apps in the store with now 478 million active users
(2020). It started as a music identifying service but has evolved into a visual
recognition platform for marketers and brands. With the help of Zappar (see above)
Shazam succeeded in making the process of scanning codes to start augmented
reality popular. This resulted in several collaboration campaigns with big brands:
• Netflix:
https://www.youtube.com/watch?time_continue=11&v=mjk4rAWhdOg&feature
=emb_logo
• Bombay Sapphire:
https://www.youtube.com/watch?v=qcoPlvhi_LI&feature=emb_logo
• Fanta: https://youtu.be/FaNtoxc-_Ww
mailto:[email protected]://zap.works/https://www.youtube.com/watch?time_continue=11&v=mjk4rAWhdOg&feature=emb_logohttps://www.youtube.com/watch?time_continue=11&v=mjk4rAWhdOg&feature=emb_logohttps://www.youtube.com/watch?v=qcoPlvhi_LI&feature=emb_logohttps://youtu.be/FaNtoxc-_Ww
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Fig. The Shazam code symbol to unlock multi-media content.
Fig. The increasing success of scanning Shazam codes on advertisement and
packaging shows excellent turnover figures.
The popularity of the familiar Shazam code symbol, together with the large install base
of the Shazam app made the company very attractive: In 2018 Apple bought Shazam
for $400 million.
Radio Communication Printed Barcodes, QR-codes and commercial codes are successful methods to
connect print to networks. The smartphone camera bridges print to Internet
applications. Radio Communication can also be used to establish print to networks
communication.
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Principle
In digital image watermarking we learned how to hide data in a digital image. In radio
communication the data is added to radio signals. Our visual system is capable to
capture and interpreted the electromagnetic waves of visible light. Radio signals uses
similar electromagnetic waves, but at longer wavelengths. We have no system to
detect these waves directly but make use of antenna structures to capture and
translate radio waves into communication data (sound or computer data).
Fig. We have a built-in system to detect visible light waves. Radio waves can be
detected by a separate device: the antenna.
As we have different types of visible light waves (red-orange-green–yellow-indigo-
violet), we have a similar distinction in radio waves. A long wave is used to transfer
signals over a long distance, shorter waves are used for data transfer over shorter
distances (ex. Bluetooth).
frequency application
100Hz Submarine communication (military)
120–150 kHz Animal identification
13.56 MHz NFC
865-868 MHz RFID (retail)
2.45 GHz Bluetooth
Table. Governments have regulated specific frequencies (wavelengths) with
applications.
Interesting to know is that the size of the antenna is related with the communication
wavelength: For submarine communication at long wavelengths the antenna can be
kilometres long. A RFID-tag for use in retail operates at a short wavelength the
antenna will be a few centimetres long.
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Fig. Antennas for low frequencies (left, Eccel Technology) and high frequency (right,
https://www.murata.com/). The higher the frequency the smaller the antenna design).
Radio Frequency Identification (RFID)
RFID found its roots in military development. Radio stations broadcast radio signals
that detected in households and processed to an audio-format. The new idea was not
only to transmitted radio signals into the world, but to stop and listen to reflected or
retransmitted radio waves (a sort of radio/radar combination). The concepts fit
perfectly for identifying objects:
• Step 1: The RFID interrogator transmits radio waves (You ask ‘is anybody
there?’)
• Step 2: The RFID interrogator then waits and listen.
• Step 3: The RFID transponder that is in range receives the incoming radio
wave and processes the signal (in its simple form it can be an amplitude or
phase change of the radio wave).
• Step 4: The RFID transponder reflects or retransmit the (modified) radio wave
(The transponder object replies ‘Yes, I’m here!)
• Step 5: The RFID interrogator receives the retransmitted wave and initiate
action(s) (You can start inventorying).
mailto:[email protected]://www.murata.com/)
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Fig. Simple but powerful communication by RFID. First application was to add RFID
transponders to military airplanes (1948). This made it possible to identify approaching
airplanes (Friend or Foe?).
Fig. RFID interrogators in the form of exit gates or handheld devices
(https://www.nedap-retail.com/)
mailto:[email protected]://www.nedap-retail.com/
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Fig. A sample of the RFID transponders portfolio of Avery Dennison
(https://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RF
ID-Solutions-portfolio.pdf)
RFID can provide in a simple communication protocol as ‘Yes, I’m Here!’ and as such
be useful as an anti-theft system in a retail store. The RFID interrogator is built in in
the exit gate and the items contain a cheap (chip less) RFID antenna tag that just
reflects the interrogating wave. In order to build a performant identification system, a
better answer would be: ‘Yes, I’m here and I am item 056461436!’. To achieve this
goal specific chips are designed that are capable to store an amount of data, decode it
as a radio waves and transmit these through the antenna. The combination of an
antenna connected to a chip that can hold data to embed in the returning radio waves
is called an ‘inlay’.
Fig. the components of an RFID inlay. The semiconductor IC (chip) holds data that
can be extracted by the interrogator.
mailto:[email protected]://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RFID-Solutions-portfolio.pdfhttps://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RFID-Solutions-portfolio.pdf
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Fig. Handling digital data by RFID.
It may be clear that the shorter the wavelengths patterns, the more data can be
encoded and transmitted! In the nineties Mikron (later a part of Philips, now NXP)
launched the legendary MIFARE, operating at 13.56 MHz. Today MIFARE
(https://www.mifare.net/en/), along with many of its variants, serve as the basis of NFC
and payment cards.
Energy is an important element in RFID technology. In long distance application, the
transponder needs a power source to be able to resend the signal over a longer
distance. Short distance information exchange demand much less energy, resulting in
passive (no power source needed) applications as present in logistics and retail (90%
of all RFID applications). But without any energy nothing can work! A solution is found
by inductive (magnetic) coupling: If the distance is within a 1m-range, the transponder
can harvest enough energy out of the transmitted radio wave to generate the
modulate wave signal with data. You can look at it as an induction heating plate in the
kitchen: the cooking pot receives enough energy from the transmitter to boil water!
mailto:[email protected]://www.mifare.net/en/
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RFID in logistics & retail
Adding RFID-transponders to labels and attach them to products has gained
popularity as prices dropped. Emerging global standards, such as the electronic
product code (EPC) to unique identity products, encouraged major companies in retail
to become RFID compliant on all their shipments & logistics. In 2014 major players as
Smartrac, Google and Intel joined forces to establish the RAIN alliance to further boost
the global adoption of RFID technology. Decathlon, the French sports-gear retailer
with 1,500 stores, started using RFID-tags since 2013, ending with now almost a
complete RFID-tagged store. Each RFID item is assigned an individual Electronic
Product Code (EPC) number to match the unique product Stock keeping unit (SKU).
This has opened the door for more control over inventory.
Fig. Don’t be mistaken: RAIN RFID is a short distance technology; it is not possible to
generate a stock inventory with the push of a button. Decathlon found a creative
solution by using a slowly moving scanning robot between the store shelves.
Fig. Low RFID-tag prices drive more and more applications (
https://www.alibaba.com/showroom/rfid-tag-price.html)
mailto:[email protected]://www.alibaba.com/showroom/rfid-tag-price.html
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Fig. RFID-tag labels, as present in Decathlon clothing.
Sustainability
A returning question is how RFID-labelled products fit in the circular economy concept.
Research shows minimal effect in the paper recycling chain (Recyclability of RFID
printed antennas, presentation of Diana Gregor-Svetec at the VIGC high-tech printing
event in 2016). StoraEnso, a paper manufacturer has entered the RFID-market with
recyclable RFID labels.
Fig. sustainable RFID Tag Technology by StoraEnso
(https://www.storaenso.com/en/products/intelligent-packaging/eco-rfid-tag-
technology).
mailto:[email protected]://www.storaenso.com/en/products/intelligent-packaging/eco-rfid-tag-technologyhttps://www.storaenso.com/en/products/intelligent-packaging/eco-rfid-tag-technology
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Near Field Communication (NFC)
NFC is a subset of RFID, characterized by:
• limited to close-proximity communication, typically up to 10 centimetres.
• operates at 13.56 MHz
• only one NFC tag can be scanned at a time
• NFC interrogators are built into smartphones (no specific interrogator devices
necessary). For a list of NFC-compatible smartphones, see
https://www.nfcw.com/nfc-phones-list/.
Fig. The Avery Dennison NFC portfolio. The inlays can be integrated into packaging
products.
Fig. Examples of integrated NFC labels in packaging
mailto:[email protected]://www.nfcw.com/nfc-phones-list/
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Brand value
NFC is a consumer orientated technology. The consumer uses his/her smartphone as
interrogator to receive data from NFC transponder cards and labels. The received
data can then initiate actions on the connected smartphone. This concept has caught
the attention of brands: NFC brought opportunities to strengthen the brand-consumer
relationship. With the release of iOS13 Android and Apple smartphones can both
natively (without the need for a product app) interact with NFC tags. This amplifies
NFC development and applications.
Fig. NFC consumer applications.
NFC adoption
Further adoption of NFC will depend mainly on:
Consumer behaviour.
It will take time for consumers to learn and be confident with tagging. An excellent
comparison of the technical aspects of NFC-tagging is made by Voyantic
(https://voyantic.com/blog/posts/nfc-tapping-smartphone-performance-comparison). A
smartphone is not interrogating for NFC-tags continuously, it checks occasionally if
there is an NFC tag nearby waiting to be read. How often it is checked can be different
depending on the model (0.2 – 4 sec). Secondly not every transponder NFC-tag
needs the same amount of energy to start resending. The inlay I used required 225
mailto:[email protected]://voyantic.com/blog/posts/nfc-tapping-smartphone-performance-comparison
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mA/m magnetic field strength for activation. The required activation energies can vary
from 225 mA/m to 1500 mA/m.
Fig. the process of tagging a NFC-label
(https://powercoatpaper.com/products/powercoat-alive/)
Lower tag prices.
Similar as RFID, the extra investments costs of adding NFC-tags to products needs to
be levered with the advantages.
Fig. NFC-tag prizes are higher compared to RFID
(https://www.alibaba.com/showroom/rfid-tag-price.html)
mailto:[email protected]://powercoatpaper.com/products/powercoat-alive/)https://www.alibaba.com/showroom/rfid-tag-price.html
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That this not an easy task is illustrated by Thinfilm
(https://thinfilmsystems.com/technology/), one of the market leaders in NFC-
technology. The company decided to leave the NFC-business and focus on energy
storage. But technical progress is made. In 2017 researchers at IMEC have
developed a flexible plastic RFID chip (https://www.imec-int.com/en/articles/first-time-
demonstration-of-a-plastic-12-bit-rfid-tag-and-read-out-system-with-screen-printed-
antenna). PragmatIC is commercially manufacturing and selling flexible RFID-chips
that fits the packaging industry (flexible and cheaper).
Fig. Imec’s flexible plastic RFID/NFC tag
Fig. The specifications of the flexible RFID-tags (PragmatIC).
mailto:[email protected]://thinfilmsystems.com/technology/https://www.imec-int.com/en/articles/first-time-demonstration-of-a-plastic-12-bit-rfid-tag-and-read-out-system-with-screen-printed-antennahttps://www.imec-int.com/en/articles/first-time-demonstration-of-a-plastic-12-bit-rfid-tag-and-read-out-system-with-screen-printed-antennahttps://www.imec-int.com/en/articles/first-time-demonstration-of-a-plastic-12-bit-rfid-tag-and-read-out-system-with-screen-printed-antenna
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Touch Screen Communication If you overlook the RFID/NFC concept of speak and listening to responses, then most
people on Earth carrying a device that does exactly the same thing: the touch screen
of our smartphones. If powered on, the screen is constantly in detection mode
(listening to responses). Touching it is like responding ‘I’m here’ and corresponding
software-actions is initiated.
Fig. Steve Jobs explaining the principle of a touchscreen (Multi-Touch) to operate the
iPhone.
It was clever thinking to extend this principle to interacting with objects. If you could
simulate a multi-touching action on a touchscreen by a printed pattern, it would be
possible to interact with smartphone software (app). Compared to RFID/NFC
technologies, touch screen communication differences by:
• Absence of an antenna (cheap production costs)
• Product App needed to interact
Several companies are exploring and trying to convert this principle into commercial
products:
• Imec, TNO, and Cartamundi developed a flexible touchscreen tag under the
name C-touch. The tag can be integrated into a wide range of paper and
plastic-based objects such as tickets, certified documents and payment cards.
The connection to the internet is established simply by placing the tagged
object on the touchscreen or vice-versa.
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Fig. An touchscreen label that can be embedded in cards and board games for
interactive game experience (https://www.imec-int.com/en/articles/imec-tno-and-
cartamundi-develop-flexible-tags-that-communicate-with-standard-touch-
screens?slide=3)
• Edding, a manufacturer of markers, has developed the edding code for touch
screen interaction.
Fig. Placing a card with embedded code on a smartphone touchscreen for document
verification (https://edding.tech/en/eddingcode).
mailto:[email protected]://www.imec-int.com/en/articles/imec-tno-and-cartamundi-develop-flexible-tags-that-communicate-with-standard-touch-screens?slide=3https://www.imec-int.com/en/articles/imec-tno-and-cartamundi-develop-flexible-tags-that-communicate-with-standard-touch-screens?slide=3https://www.imec-int.com/en/articles/imec-tno-and-cartamundi-develop-flexible-tags-that-communicate-with-standard-touch-screens?slide=3https://edding.tech/en/eddingcode
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TicTag is a Dutch start-up entered the market with a 5-point identifier for touch screen
communication.
Fig. A touchscreen stamp for customer loyalty programs (https://tic-tag.com/)
Application examples
VEEEW
VEEEW (http://veeew.com/index ) is a business-to-business augmented reality platform from Flemish Group Joos (https://www.groupjoos.com/group-joos/group-joos-at-your-service/?lang=en). The idea behind VEEEW is similar as the SHAZAM: building bridges between brands. The platform delivers a low threshold method to add
augmented reality features to images. Business customers can simply upload images
or logo’s that serve as the initiator for AR. A score is calculated that reflects the
usability of the image for this task: you want a 100% detection rate when pointing your
smartphone camera at the image reproduction in advertising or packaging products.
Good to know is that they made it language sensitive. Augmented reality with text or
language content, will be streamed in the detected language setting of your
smartphone.
mailto:[email protected]://tic-tag.com/)http://veeew.com/indexhttps://www.groupjoos.com/group-joos/group-joos-at-your-service/?lang=enhttps://www.groupjoos.com/group-joos/group-joos-at-your-service/?lang=en
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Fig. pricing list to add augmented reality to your business.
Fig. Peter Goossens, a three Michelin-star chef, demonstrates one of his recipes by
augmented reality in a Chef magazine
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Decathlon
Decathlon is a French sports-gear retailer with 1,500 stores worldwide. The retailer
uses RFID to manage inventory and to keep goods secure. Each store item is labelled
with an RFID-tag. An individual Electronic Product Code (EPC) number is assigned to
the tag that matches the unique product SKU.
Fig. Boxes are passed through a RFID interrogator funnel as they are shipped out to
Decathlon warehouses. (Photo: Decathlon)
Fig. the Decathlon RFID-eco system with the different function of every unique RFID-
tag.
Decathlon is continuously expanding the RFID-based ECO system. Latest
development is the mobile self-checkout solution. This is a clever way to combine the
advantages of RFID-tracking, printed codes and mobile pay. The consumer scans a
printed product code within the Decathlon app, while holding and overthinking a
purchase. After the buyers decision is made, a checkout can be initiated that takes
care of the payment and disables the RFID-item from the store inventory. He can now
leave the shop without any waiting time or security alarm going off.
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AMCOR Toppan Printing, an innovative Japanese printing company and Amcor, a packaging
supplier worked out an NFC-based anti-counterfeiting solution for the wine and spirits
markets (InTact). The solution exists of an in the bottle capsule integrated NFC-tag
that detects breaking to prevent fraudulent refilling and grey market diversion of
original bottles.
Fig. An anti-counterfeiting solution by an NFC tamper tag.
PATit
PATit is an anticounter fitting Coding System developed by Haydale
(https://haydale.com/), a global advanced materials group. , based on the multitouch (touchscreen) principle. The concept exist of printing a transparent conductive pattern
(multitouch) onto labels & packaging that can be identified by a smartphones
touchscreen and corresponding app-software.
mailto:[email protected]://haydale.com/
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Fig. Product authentication by interaction with the smartphone’s touchscreen.
Kraft Heinz - Find the KRAFT Golden Singles’ Reward Scratch Game
Brand owners seek for methods for more consumer loyalty. Kraft Heinz introduced
labels with integrated NFC-tags. By tapping with their smartphone, the shopper is
given an opportunity to earn a $50 Walmart e-gift card at each participating store or
receive recipes.
Fig. The label with integrated NFC-antenna to create more product value en consumer
loyalty.
mailto:[email protected]
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References https://blog.nxp.com/tech-insights/connectivity/unlocking-the-untapped-potential-of-
nfc-with-ios-13-and-nxp-tag-solutions
Avery Dennison - Jordi Baeta (presentation).pdf Presentatie AIPIA 2018
Touchode: https://touchcode.com/
https://www.qrstuff.com/index.html
https://nfc-forum.org/
reading codes: https://lens.google.com/
productcodes in retail: https://www.gs1.org/
variable QR-codes: https://www.logmore.com/
variable QR-codes: https://tomboka.eu/)
shazam example: https://www.dffrntmedia.com/chiquita
Zapcodes: https://docs.zap.works/
Digital Image watermarking:
“Smart Images” Using Digimarc’s Watermarking Technology Adnan M. Alattar,
Digimarc Corporation
Recent Trends in Color Image Watermarking, Alain Trémeau and Damien Muselet,
Laboratoire LIGIV EA 3070, Université Jean Monnet, Saint Etienne, France
Multimedia Watermarking Techniques, FRANK HARTUNG, STUDENT MEMBER,
IEEE, AND MARTIN KUTTER
Digital watermarking of plastics:
https://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_l
ogo
RFID:
Avery portfolio:
https://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RFI
D-Solutions-portfolio.pdf
Decathlon case study: https://www.valuechain.be/nl/nieuws/detail/5517/rfid-op-
artikelniveau
NFC: tagging: https://voyantic.com/blog/posts/nfc-tapping-smartphone-performance-
comparison
list with NFC-enabled smartphones: https://learn.seritag.com/nfc-enabled-phones
Testing RFID/NFC: https://voyantic.com/products/reelsurance
RFID principles: RFID Handbook: Fundamentals and Applications in Contactless
Smart Cards ...By Klaus Finkenzeller, Wiley
Mifare, https://www.mifare.net/en/
RFID in retail, https://www.nedap-retail.com/
a list of NFC-compatible smartphones, see https://www.nfcw.com/nfc-phones-list/
mailto:[email protected]://blog.nxp.com/tech-insights/connectivity/unlocking-the-untapped-potential-of-nfc-with-ios-13-and-nxp-tag-solutionshttps://blog.nxp.com/tech-insights/connectivity/unlocking-the-untapped-potential-of-nfc-with-ios-13-and-nxp-tag-solutionshttps://touchcode.com/https://www.qrstuff.com/index.htmlhttps://nfc-forum.org/https://lens.google.com/https://www.gs1.org/https://www.logmore.com/https://tomboka.eu/https://www.dffrntmedia.com/chiquitahttps://docs.zap.works/https://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_logohttps://www.youtube.com/watch?time_continue=28&v=3wosbezypOw&feature=emb_logohttps://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RFID-Solutions-portfolio.pdfhttps://rfid.averydennison.com/content/dam/averydennison/rfid/Global/Documents/RFID-Solutions-portfolio.pdfhttps://www.valuechain.be/nl/nieuws/detail/5517/rfid-op-artikelniveauhttps://www.valuechain.be/nl/nieuws/detail/5517/rfid-op-artikelniveauhttps://voyantic.com/blog/posts/nfc-tapping-smartphone-performance-comparisonhttps://voyantic.com/blog/posts/nfc-tapping-smartphone-performance-comparisonhttps://learn.seritag.com/nfc-enabled-phoneshttps://voyantic.com/products/reelsurancehttps://www.mifare.net/en/https://www.nedap-retail.com/https://www.nfcw.com/nfc-phones-list/
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VIGC strategic partners
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