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Who am I?The PresenterGroup 6
Mr. Chida JonesBsc (Hons) Accountancy
Question:The goal of any part of the information system is to help the decision-making process. Robert Anthony developed an approach for categorizing the decision-making activities within an organization. Having identified three levels of such activities, he stated that decision making differs so significantly between these levels that different information systems are needed at each level. Give these levels and the decision problems for each level, a tabular presentation is encouraged and a write up of the information needs an accounting information system should provide for such decisions to be made.
Decision makers are found at all levels in an organization, and this is a central aspect of all management roles. All managerial activities revolve around decision making.
In attempting to categorize how and where information is used in an organization to support decision making, it is useful to define a taxonomy of terms. One good starting point for building a framework is the Anthony Triangle, which diagrams operational activities, management control, and strategic planning.
Strategic
Tactical/managemen
t control
Operational
Goals, policies
middlemanageme
nt
Execution
1. Strategic Planning activitiesA priority for top managementThe process involves:Definition of goals, policiesDetermination of organizational
objectives. formulating strategic organizational goals
and undertaking Allocating task assignments and providing
resources to those employees (execution)Testing realization of the goals
(evaluation)Undertaking corrective/ preventive
measures if goals are not insufficiently realized (adjusting)
2. Management ControlActivities are primarily the concern of an
organization's middle management. It refers to the acquisition and efficient
use of resources in the accomplishment of organizational goals
Managers assure that resources are obtained and used effectively and efficiently to accomplish organizational goals and objectives identified by top management.
The decisions made by middle management are sometimes called tactical decisions.
3. Operational controlActivities are implemented by department heads and supervisors, the lowest level managers in an organization.
It refers to the effective and efficient use of existing facilities and resources to carry out activities within budget constraints.
Their aim is to achieve those specific tasks assigned to them by middle managers.
Decision problems
There are three types of decision problems which management at the three levels face namely:
1. Unstructured problems2. Structured problems3. Semi-structured problems
Unstructured problemsProblems for which there are no precise
solution techniques.Either the data requirements are uncertain,
the procedures are not specified, or the solution objectives have not been fully developed. Top management usually face these problems.
Many alternatives are available but there is little guidance concerning the best one to pursue, for example, among all the possible new markets or new products top management must choose those that the organization can deliver successfully within the existing human and financial constraints
Structured problemsProblems in which data, procedures
and objectives are known with certainty. They are well suited for traditional data processing techniques.
These are usually faced at the operational level.
Semi-structured problemsUsually faced by middle managers
and cannot be easily classified as structured or unstructured.
Middle managers receive a set of objectives but have some freedom in choosing how to attain them.
Decision Problems and managerial activities levels
Operational control
Management control
Strategic planning
structured Accounts payable
Cash disbursement
Responsibility accounting
Tanker fleet mix
Warehouse and factory location
Semi-structured Inventory control
Production scheduling
Budget preparation
Mergers and acquisitions
unstructured Cash management
Personnel management
New products
R&D planning
Characteristic Levels
Anthony’sTaxonomy
Operational Tactical Strategic
Information users Operational staff andsupervisors
Middle managers,business analysts
Executives, senioranalysts
Nature ofdecisions
Structured Semi-structured Unstructured
Scope Narrow Intermediate Broad
Term focus /Time Horizon
Day-to-day, usuallywith immediateramifications
Within the current12-month plan
Future-oriented(2 year +), with trendanalysis over time
Characteristc
Levels
Anthony’sTaxonomy
Operational Tactical Strategic
Informationsystems
Transaction oriented(OLTP)
Online analyticalsystems (OLAP),Decision SupportSystems (DSS)
Online analyticalsystems (OLAP),Executive InformationSystems (EIS)
Data relationships,source
Within datamart/subject area, internal
Includes some relateddatamarts, internal
Cross enterpriseintegration plusexternal
Data refresh rate Daily or more often
By relevant businessperiod or cycle
Annually or by event
Characteristic Levels
Anthony’sTaxonomy
Operational Tactical Strategic
Summarization Detailed Exception and detailed
Multidimensional withdrill-down to detail
Examples Managing expenses,cash flow, studentinteraction, feecollection, resourceallocation
Choosing instructionaltechnologies,recruiting, personneldevelopment, strategyimplementation, projectmanagement
New programs,markets, restructuring,strategic planning andprioritization
Information needs provided by AIS for each decision problem at each managerial level.
Unstructured problemsInformation systems that solve unstructured
problems are largely predictive, long term forecasts about technology, demographics and market demand and that it consists of estimates that are relatively inaccurate and highly summarized.
Information system that are used to solve unstructured problems are called Decision Support Systems.
Information systems developed at the strategic level often decision specific, once a decision is made, information system used for it is no longer applicable in its current form.
For subsequent decisions, the system must be modified or discarded.
Structured problemsThe information systems needed for
structured problems are different because they concentrate on processing historical data from within the organization. These systems are highly detailed and in that, they are both historical and internal and are usually inaccurate.
Structured problems (cont…)Examples of information systems used in solving
structured problems are transaction processing systems and the responsibility reporting system.
Transaction Processing SystemIt provides information needed by clerical
managerial personnel at the operational level. Because it is structured, the organization can describe standard processes for these systems which are structured.
Responsibility Reporting SystemIt summarizes historical data on a periodic basis and
provides the bottom-up information flows
Semi-structured problems
Information systems used for semi-structured decisions tend to combine the characteristics of systems used for structured and unstructured decision.
The budgeting system is an example of a system used to solve semi-structured systems.
Semi-structured problems (cont…..)Budgeting SystemIt allows top management to communicate
corporate objectives to all managers in the organization. It provides for the top-down information flows.
A budgeting system utilizes both internal and external data, is predictive in nature, and involves estimates that are frequently imprecise thus, it is used in semi-structured decision processes involving management control activities.
Conclusion while it is difficult to come up with a
satisfactory taxonomy of knowledge types, “the question of how we are to arrive at a taxonomy of our problem domain that would be satisfactory” is even more difficult. Therefore, for a specific problem domain, such as managerial problem solving, one approach is to use Anthony’s taxonomy.
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REFERENCESBoockholdt, J. L (1999) Accounting Information Systems: Transactions Processing and Controls, New York: McGraw-Hill.
Hall, J. A (2008) Accounting Information Systems, 6th Edition, Ohio: Cengage Learning.Vaassen E.H.J (2002) Accounting Information Systems: A Managerial Approach, West Sussex: John Wiley& Sons Ltd.