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Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of...

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Page 1: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:
Page 2: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Who are we?

• Digital Advertising Firm | Solutions since 2004 | Three Founders

• Over 60 years of experience in broadcast, outdoor and digital media

• Mission: Providing exceptional advertising solutions for local business owners across the country.

• Products: Targeted Standard & Mobile Display, SEO / SEM / PPC, Database Marketing (list development), Email Marketing, Outdoor, Broadcast (TV & Radio), Social Media, Podcasting

• Corporate Offices: Portland, OR | Scottsdale, AZ | Dallas, TX

Page 3: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

What we provide…

Advertising Consulting:

Our flagship solution is called CMS which stands for Complete Marketing Solution. Our creative team provides a comprehensive recommendation for the local business owner.

We include case studies, industry trends, non-competitive success stories, lead generation solutions and most important a detailed list of online digital advertising IDEAS!

CMS is a revolutionary marketing system for under $800

Page 4: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

What we provide…

• Targeted Display: Using a National Multi-Screen Branded Advertising Network. Our partner, Centro has executed more than 20,000 local and national client campaigns

• SEO/SEM/PPC: Strategic local search marketing blueprint customized to your business

• Database List Development: Online digital strategies on how to grow your email, text and customer database. Proven techniques to build and drive your company database

• Email Marketing: Proven eMarketing solutions designed to drive new online and offline sales of your products and services. Creative designs using influential copy points

• Outdoor Advertising: Planning, Creative & Design | 20+ years industry experience

• Broadcast Media: Agency discount, research, better methods, unique ideas & options

• Social Media: Local network providers delivering strategic campaigns that work

• Podcasting: Complete creative production services, delivering professional programs

Page 5: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Targeted Display Standard PC AdvertisingAll Personal Computer devices | Standard & Rich Display

Creative Options: Sliding & Expandable Ad Sizes

Page 6: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Targeted DisplayMOBILE ADVERTISING

Geo-targeting capabilities (zip code & radius based)

Includes: Phones, Tablets (all smart devices)

Page 7: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Email MarketingeMarketing Solutions

Demo-targeted advertising campaigns | Database List Development

Page 8: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Email Marketing eMarketing Custom Designs & Offers

Page 9: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

MOBILE MEDIA IS EXPLODING

Get on the Wave Today!

Page 10: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

SEO example chart for 1.5 months

Below is an example chart of the www.curvehospitality.com site. Their target was hospitality furniture and hotel furniture. As you can see, the 1st week it was at zero. Then 4 Local Media made the SEO adjustments. It generally takes about 3-5 days for the software to start working, and continues increasing every month! Our solution pings your site and adjusts the indexing and microdata to conform to searches.

This “actual” client used a limited version of the software / service with no microdata or site revision.

Client Goal:

Increase Organic “non-paid” clicks and move to the 1st page listing on Google!

Page 11: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Search: SEM/PPC

Very Competitive SEM (paid search) advertising

Very CompetitiveSEO (organic search) websites

SEM SolutionUse competitive “promotional” landing page to

take competitors prospects

SEO SolutionBest Option using dedicated vendor updating

website daily with targeted software.

Page 12: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Product Partners

Page 13: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Product Pricing – Details

Targeted Display: Campaigns start at $1,500 Do you know where local consumers are spending a lot of their time? We do: the Web. And to make sure they see your business, we offer display advertising that puts your message in front of local consumers online. We feature your banner ads to the right audience on the top news, entertainment, lifestyle, and social media sites, creating top-of-mind awareness for your business.

SEO / SEM / PPC: Campaigns start at $399

Implement a paid search campaign using an aggressive offer, you can start with a $400-$800 monthly budget. We can recommend providers or use our in-house expert, Michael Alexander. He worked for Google for 4 years in the local search division. No long term commitments.

Database List Development: Campaigns start at $599 Let the 4 Local Media programming team design and develop a custom micro-site targeting your competitors customers. We use strategic tactics to reach and acquire new customers who most likely would have been going to your competition!

Page 14: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Product Pricing – Cont.

Email Marketing: Campaigns start at $2,500 Design and develop a creative offer to send to a “targeted” database of prospective customers. Our open and response rates rival the top direct marketing campaigns in the industry. We start with database lists of 50,000 targeted names.

Outdoor Advertising: Billboard rates based on market Our knowledge will save you time and money as we will do the legwork, negotiating and design work for you. Others will sell what they have; 4 Local Media provides you exactly what YOU need. We know where the best billboards are as well as when they are available. We also provide the best creative and production services in the industry. Over 20+ years experience.

Broadcast Media: Guaranteed lowest rates (plus 15% discount) Either Television or Radio, we WILL save you time and money. Let our experienced broadcast team negotiate the best rates, extra value added promotions and then take a 15% discount on the overall campaign. This service is included in our CMS consultive services for less than $800 per year.

Page 15: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Product Pricing – Cont.

Social Media: Hourly rates base on sites and messages 4 Local Media brings the power of social networking to your company. We provide marketing through sites like Facebook, YouTube and Twitter. Target your prospective customers by using dynamic strategies through social media applications. 4 Local Media also places targeted display ads on social sites at extremely low CPM’s.

Podcasting: Complete shows and production $400 Ask 4 Local Media to create a custom produced audio/radio program about your products and services. Your potential customers will enjoy hearing this professionally produced program about your company, products and services. Because these prospects are searching for a “specific” product or service, it’s important to sell them on the “details” about why your company is their best choice. That message cannot be conveyed in an advertising advertisement.

CMS Consulting: $799 per year, includes monthly consulting Let 4 Local Media assemble a custom recommendation specifically for your company. We put the best of the best in industry experts together to discuss, strategize and provide a complete marketing campaign for your business. We take an “unbiased” approach and layout a complete marketing strategy…you WILL be impressed!

Page 16: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Client project – Ideas!

Example Recommendation:Based on our discussions and our 4 city market research, 4 Local Media has determined Pearl Medspa (Scottsdale) needs to utilize online digital solutions.

Partners: Pearl Medspa should consider partnering with local hotels that do not offer spa services. A revenue share would be an incentive with the hotel. It’s an upgrade for the hotel, they can promote the spa service in their message. Pearl Medspa would get shelve space, built-in spa clients. Second would be to reach out to Scottsdale real estate agents. Offer a basic spa package for every house sold. The agent pays for the package, after the house has sold. It’s a win-win for everyone!

Targeted Lists: Purchase list for home owners in geo-targeted area. Either direct mail or electronic mail. Email is less than half the investment and delivers almost the same ROI. See Referral List

Podcasting Program: We highly recommend Pearl Medspa to produce a highly professional thirty / sixty minute program. Based on the number of services, there could be 2-3 programs. Each running on the website (recorded loop). Program can be ran on small local radio stations (paid programming) in off inexpensive times. Pearl Medspa could partner with 2-3 in-house medical / service providers and share the investment and prospects. We have a vendor who charges $400 for a 1 hour “fully produced” program. See Referral List.

Page 17: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Project Scope (continued)

• SEO: Obvious recommendation, however website changes need to happen first. Best solution is a daily, weekly, monthly software solution. Website indexing needs to communicate with search engines. Do not use a do it yourself $500 company. They do not work. See Referral List

• SEM: Highly recommended. However, very confusing and fragmented space. If budget is under $250 per month, best option is study, learn and use in-house person, or do it yourself. 4 Local Media has a full service “certified” provider starting at $500 per month. See Referral List

• Grassroots Marketing: This is a “perfect” industry / service to utilize Nontraditional Solutions. Custom targeted Door Hangers, Cross Promotions, Yard Signs, Creative Business Cards, Strategic Online Promotions, Fiver Promotions, Viral Videos.

• Local Level Marketing: Entice local consumers to provide referrals and recommendations. Owner and employees hand out flyers “everywhere” they go. Flyers MUST be compelling, and designed “professionally”. Partner with non-competitive companies for referrals. See Referral List.

Page 18: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Contact Information

Damon Balch - Founder & PresidentEmail: [email protected] | Phone: (360) 601-7422

Jeff Carrier - Founder & Vice PresidentEmail: [email protected] | Phone: (503) 750-2277

Kevin Martinelli - Founder & Vice PresidentEmail: [email protected] | Phone: (602) 319-3867

Page 19: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

Next Steps

1. Call your representative and begin the CMS Marketing Blueprint process.

2. Commit to reasonable “timeline” for advertising campaign(s), make sure and let your 4 Local Media representative know those dates.

3. Share all proposed advertising campaigns with 4 Local Media. When a local sales representative tries to sell you “anything”, please run it by us first. Send through consultants, no longer than 1-2 business days.

4. Remember to forward all advertising sales requests to your “IN HOUSE ADVERTISING AGENCY”. This helps you with a built in gate keeper.

5. Take a 15% discount on ALL MEDIA BUYS! Talk to your NSE, this is a MUST!

Page 20: Who are we? Digital Advertising Firm | Solutions since 2004 | Three Founders Over 60 years of experience in broadcast, outdoor and digital media Mission:

We look forward to providing

Innovative | Targeted | Creative | Ideas!

www.4localmedia.com


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