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Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

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Who enjoys filling out an application for a driving licence? We didn't, so we're redesigning the DVLA application form. Find out how we got in in this presentation at TCUK11
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Who enjoys filling out an application for a driving licence? driving licence? Robert Hempsall Caroline Jarrett Technical Communication UK 2011
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Page 1: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Who enjoys filling outan application for adriving licence?driving licence?

Robert Hempsall

Caroline Jarrett

Technical Communication UK 2011

Page 2: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Our motivation

Having a licence withno bad news on itwas more troublethan it was worth

Helping myneighbour renew herlicence at age 70took 5 people and5 calls to DVLA

Page 3: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Our motivation

Page 4: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Our motivation

NDAs

day

Page 5: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett
Page 6: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Online applications are increasing

4,000,000

5,000,000

6,000,000

7,000,000

Paper applications

0

1,000,000

2,000,000

3,000,000

4,000,000

2005 2006 2007 2008 2009 2010

Paper applications

Online applications

Page 7: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

Paper applications

Online applications

0

1,000,000

2,000,000

3,000,000

2005 2006 2007 2008 2009 2010

Photo renewal

Page 8: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Maybe 5 million paper applicationscould be online or by phone

Photo renewal

Changename/addressname/address

Over 70 renewal

First applicationprovisional

Replace lost or stolen

Others

6.3 millionpaper

1.4 milliononline

Page 9: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett
Page 10: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Out of 8 million applications

600,000

700,000

800,000

900,000

Swap to photo

0

100,000

200,000

300,000

400,000

500,000

2005 2006 2007 2008 2009 2010

Swap to photo

Lost in post etc

Sent back

Page 11: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett
Page 12: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Your turn now

• Scenario

– You’ve lost your driving licence

– Collected form from Post Office

– Immediately ignored the notes– Immediately ignored the notes

• Please note:

– Top thing you liked

– Top thing you’d want to change

Page 13: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Robert liked: legibility

Page 14: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Caroline liked: medical list

Page 15: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Robert’s dislike: 693x820mm

Page 16: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Caroline’s dislike: hiding key info

Page 17: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Design solution: v1

Page 18: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Design solution: v2

Page 19: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Your turn on v2

• Same scenario

– You’ve lost your driving licence

– Collected form from Post Office

– Immediately ignored the notes– Immediately ignored the notes

• Please note:

– Top thing you like now

– Top thing you’d want to change

Page 20: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Robert’s proud of: navigation

Page 21: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Caroline’s proud of: no separate notes

Page 22: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Who knew “new” would be so troublesome?

Page 23: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Robert’s ashamed of: organs

Page 24: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Caroline’s ashamed of: online

Page 25: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

What next?

• Address issues from latest testing

• Calculate potential cost savings

• Propose design changes to DVLA

• Publish!• Publish!

Page 26: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

What we did that you should do

• Gather stories

• Look at the structure of the task

• Treat notes and form as parts of the whole

• Test at each stage• Test at each stage

Page 27: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

What we should have remembered

• Make a list of requirements / constraints

– Don’t forget the organs!

• Establish the success criteria

– Don’t forget online!– Don’t forget online!

• Check that users understand your terms

Page 28: Who enjoys filling out an application for a driving license? - Robert Hempsall and Caroline Jarrett

Thank you

[email protected] @roberthempsall

[email protected] @cjforms


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