Date post: | 14-Jun-2015 |
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Technology |
Upload: | charitycomms |
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Who is coming to your website and why?
Creating web experiences that visitors can use and want to use
Dr Cath Baillie, Head of User Experience, Oxfam GB
What’s the point of User Centred Design?
UCD on a shoestring
Techniques
Keep it simple:What motivates them?
• What can your market insight team tell you about your customers?
• Read industry researche.g. https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf
• Free webinars e.g. The Psychology of Online Giving, 11th December 2013, 11:00am - 11:30am (UK time)
• Read best practice guidese.g. http://www.nomensa.com/insights/creating-perfect-donation-experience
• Talk to a handful of your supporters and friends
• Email a survey out
Develop personas
Keep it simple:How and why would they come to
your website?
Where might she experience Oxfam in the real world?And where does she spend time online – make sure you’re there!
Keep it simple: Where do they expect to find things
Keep it simple: Understanding your customers mental models
Look at your analytics!!
Develop your IA
And test it
Keep it simple: Can they use it
Home-made user testing
Professional user testing
So how much have we spent?
References
& Online Resources
http://www.usability.gov/how-to-and-tools/methods/index.html
http://webarchive.nationalarchives.gov.uk/20100428141142/usability.coi.gov.uk/
http://www.nomensa.com/insights/creating-perfect-donation-experience
https://www.cafonline.org/pdf/1190H_PartyConf_MindTheGap.pdf