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Who is Driving Who? Who is driving Who Web 2.0.

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Who is Driving Who?
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Page 1: Who is Driving Who? Who is driving Who Web 2.0.

Who is Driving Who?

Page 2: Who is Driving Who? Who is driving Who Web 2.0.

Who is driving Who

Page 3: Who is Driving Who? Who is driving Who Web 2.0.

Web 2.0

Page 4: Who is Driving Who? Who is driving Who Web 2.0.

Coke Campaign: Directed, Do this campaigning

Page 5: Who is Driving Who? Who is driving Who Web 2.0.

Iceland Whales Pledge

Page 6: Who is Driving Who? Who is driving Who Web 2.0.

Defending our Oceans

Page 7: Who is Driving Who? Who is driving Who Web 2.0.

IGO/Defending the Whales

Page 8: Who is Driving Who? Who is driving Who Web 2.0.
Page 9: Who is Driving Who? Who is driving Who Web 2.0.

Green my Apple

Page 10: Who is Driving Who? Who is driving Who Web 2.0.
Page 11: Who is Driving Who? Who is driving Who Web 2.0.

Apple Users in the driver’s seat

Page 12: Who is Driving Who? Who is driving Who Web 2.0.

Email to take the message to Jobs

Page 13: Who is Driving Who? Who is driving Who Web 2.0.

Tagging and Social Networking sites

Page 14: Who is Driving Who? Who is driving Who Web 2.0.

Technorati to reflect the buzz

Page 15: Who is Driving Who? Who is driving Who Web 2.0.

Desktop viral: Hug your Mac

Page 16: Who is Driving Who? Who is driving Who Web 2.0.

Video E-card on YouTube to publicize the campaign

Page 17: Who is Driving Who? Who is driving Who Web 2.0.

Banners and bugs to make the campaign easier to promote

Page 18: Who is Driving Who? Who is driving Who Web 2.0.

Perpetual Beta: Feedback site for suggested improvements

Page 19: Who is Driving Who? Who is driving Who Web 2.0.

Creative Commons content for remix

Page 20: Who is Driving Who? Who is driving Who Web 2.0.
Page 21: Who is Driving Who? Who is driving Who Web 2.0.

Results (March 2007)• 470,000 Google references • 4,070 Blog entries• 50,000 letters to Steve Jobs• 1,000,000 Unique Visits• 10,000 newsletter signups

• Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”

Page 22: Who is Driving Who? Who is driving Who Web 2.0.

Result

Page 23: Who is Driving Who? Who is driving Who Web 2.0.

Who is driving Who:

NGOs are driving and enabling individual activism

Page 24: Who is Driving Who? Who is driving Who Web 2.0.

Who is driving who?

Individual activism is changing the way NGOs campaign

Page 25: Who is Driving Who? Who is driving Who Web 2.0.

Vonnegut and Global Warming

Page 26: Who is Driving Who? Who is driving Who Web 2.0.

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