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Who is offline and who is online?

Date post: 23-Jan-2015
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A short presentation inspired by the ONS 2010 stats on internet use in the UK, looking at the demographic make-up of who is offline and who is online.
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Section Divider: Heading intro here. Who is Offline? Who is Online? Helen Milner 15 September 2010 Using ONS Stats 2010
Transcript
Page 1: Who is offline and who is online?

Section Divider: Heading intro here.

Who is Offline? Who is Online?

Helen Milner

15 September 2010

Using ONS Stats 2010

Page 2: Who is offline and who is online?

It’s now very stark the difference between the big groups of our society who are online and who are offline

Page 3: Who is offline and who is online?

30.1m people use the internet everyday

Source: ONS 2010

Page 4: Who is offline and who is online?

31m people bought goods online in the past 12 months

Source: ONS 2010

Page 5: Who is offline and who is online?

17.4m people used the internet to watch TV or listen to the radio

11m more than in 2006

Source: ONS 2010

Page 6: Who is offline and who is online?

30.1m adults use the internet every day BUT 9.1m never use it

Source: ONS 2010

Page 7: Who is offline and who is online?

Those on lowest income are less likely to use the internet

Source: ONS 2010

Page 8: Who is offline and who is online?

55% of people with no qualifications have never used the internet

Source: ONS 2010

Page 9: Who is offline and who is online?

There’s a North-South divide

All UK: 18% never used Source: ONS 2010

Page 10: Who is offline and who is online?

Who is online? (has ever used the internet)

› 99% of 16 – 24 year olds and 96% of people aged 25 - 44

› 95% of people earning more than £20,800

› 93% of people with a good O Level or GCSE (grade A –C) or higher qualification

› 94% of people who are buying a house with a loan or a mortgage have an internet connection

› 92% of households with dependent children

› 87% of Londoners

› 84% of men, 81% of men use the internet everyday

Page 11: Who is offline and who is online?

Who is offline? (has NEVER used the internet)

› 60% of the over 65s have never used the internet

› And 68% of people who are widowed

› 55% of people with no qualifications

› 31% of people earning less than £10,399

› 29% of people from the North East of England

› 21% of women

Page 12: Who is offline and who is online?

Thank You

[email protected]

www.twitter.com/helenmilner

www.ukonlinecentres.com

slideshare.net/helenmilner


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