Date post: | 15-Apr-2017 |
Category: |
Marketing |
Upload: | tsbrr-digital |
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Who is the Connected Consumer?
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Contact
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054
Get to know the connected consumer www.tnsglobal.be © TNS
We all know the world has changed…
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And that consumers are ever changing
Constantly connected
Social fragmentation Screen agnosticism TV to content
Ecommerce everywhere
Appetite for disruption
Data exchange economy
App consolidation
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Constantly connected
Axe Japan’s ‘Wake-Up Service’ – an opportunity to double sales
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Social fragmentation
Klik Says – increasing brand engagement by 52%
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Screen agnosticism
Alibaba’s Singles Day - shop anywhere, anytime - $9.3 billion USD
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From TV to content
Uk’s Onken yogurt ‘Just Good Stuff’ – increasing sales through precise targeting
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Data exchange economy
Under Armour becomes the largest health tracker
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App consolidation
Mondelez partners with Facebook - generating online impulse snack sales
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Ecommerce everywhere
Amazon Dash button
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Appetite for disruption
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Creating opportunities for marketing today
Fuse data and strategy in targeting
Customise for consumer and context
Target moments not media channels
Multi-modal touchpoint mastery
Keep searching for the direct route
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Three simple rules
Keep on top of their evolving needs(Performance)
Deliver what they want consistently across relevant channels(Activation)
Understand your connected consumers(Strategy)
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We believe…
With the challenges and opportunities today’s marketing landscape presents, it is easy to get side-tracked and focus on the latest trend - with targeting technologies like programmatic or new sources of insight, like social media. Or become swamped in the sheer volume of insight.
Getting under the skin of your target audience remains at the heart of successful marketing. Really knowing your audience - the who, what, when, where, how and why.
By anticipating what drives people you can uncover the right opportunities for innovation and growth and create irresistible brands that always stay ahead. And whether it’s a product launch or a new campaign, all brand activity needs to flow from the strategy that’s been set. It all starts, and ends with understanding the connected consumer.
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What does de Belgian connected consumer look like?
Read more
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More information?
Trui LanckrietClient service manager
[email protected] +32 2 215 1930M +32 473 60 08 37
Hannah MerkiResearch Executive
[email protected] +32 2 300 2054