Who is the social advisor?Putnam Investments partnered with FTI Consulting to learn about the social media behavior of financial advisors.

Is a 44-year-old male.

Works as a fee-based independent broker/dealer.

Uses social media to build referral network, brand, and relationships.

Has 10+ years of experience.

Typical assets aquired from new social media client: <$500K.

Has a book of business of <$150M.

Manages typical client portfolios of <$1M.

Are you a social advisor?www.advisortechtips.com

Putnam Investments Survey of Financial Advisors’ Use of Social Media (2013).

Conducted in partnership with FTI Consulting: Survey conducted by FTI Consulting Strategic Communications in July 2013 among 408 U.S.-based financial advisors.

Data sources: FTI Consulting Strategic Communications financial advisor panel and Harris Interactive.

Putnam Retail Management 284822 11/13