Date post: | 02-Jan-2016 |
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WHO IS THE SPORTS RADIO 1130 WDFN LISTENER???
WELL, LET’S STATE THE OBVIOUS….
THEY ARE SPORTS FANS!
85% of WDFN’s listeners are men between the ages of 25-54! That’s a lot of testosterone for
your message!
If you want to target men, there’s no better station in the market to
advertise on than WDFN!
THESE ARE GUYS WHO WOULD SPEND ALL DAY WITH THEIR BUDDIES AT THEIR FAVORITE SPORTS
BAR IF THEY COULD!
PEOPLE WHO DEMAND THE BREAKING SPORTS NEWS
WHEN IT HAPPENS, NOT LATER IN THE DAY
• AND THEY GET THAT NEWS IMMEDIATELY ON THE AIR AND ON WDFN.COM!
WDFN listeners love their hometown teams
As the flagship for the Detroit Pistons, WDFN is the
official home for Pistons fans!
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WDFN’S LISTENERS ARE CHARITABLE
HIGHLY EDUCATED
• 6 OUT OF 10 PEOPLE WHO LISTEN TO WDFN HAVE A COLLEGE DEGREE OR BETTER
AND THEY HAVE A LOT OF MONEY TO SPEND!!!
7 out of 10 WDFN listeners have a household income over
$75,000!
They love to eat!
They drink beer
ENJOY LIVE SPORTING EVENTS AND CONCERTS
AND THEY LOVE THE WOMEN IN THEIR LIVES!
Over 60% of WDFN’s listeners are under the age of 45
Many are starting careers, getting married, having kids,
buying their first house… that means they need and buy
everything!
If you sell it, they buy it!
• Small and large appliances• Automobiles, bikes, and ATVs• Groceries• Consumer Electronics• Clothing• Household goods and services including
anything and everything for the house.• Even stuff for the significant others in their
lives!
OK, what else?• They eat out
• They work out at a local gym or buy their own equipment
• They play sports…especially golf, and hunt, fish, camp and boat
• They see doctors and dentists and sometimes need the help of a great lawyer.
• They yearn for that big screen TV and the HD programming that goes with it!
• They’re lost without a great florist or jeweler for that special occasion.
• And they bank, refi, buy insurance, and manage their finances.
Listeners feel a personal connection with WDFN’s top talent, the strongest lineup
in Detroit sports radio!
Jamie Samuelsen- 6am-8am
Jim Rome- Noon-3pm
Sean Baligian- 8am-Noon
Stoney and Wojo- 3pm-6pm
WDFN is one of the only stations in Detroit where listeners are as
important to the on-air product as the hosts.
Listeners know this and feel a unique ownership of and
passion for the radio station.
SPORTS RADIO 1130 WDFN
WE’RE SIMPLY A BUNCH OF SPORTS FANS TALKING TO DETROIT SPORTS FANS ALL DAY LONG ON-LINE AT WDFN.COM AND ON THE RADIO!