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WHO Policy brief From value for money to value-based health services: a twenty-first century shift Advanced proof
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WHO Policy brief

From value for money to value-based health services: a twenty-first century shift

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From value for money to value-based health services: a twenty-first century shift

Disclaimer

This is an advanced proof, which is being made available for information only. It may not be quoted, reproduced, translated or adapted without the permission of the World Health Organization.

© World Health Organization 2020. All rights reserved.

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From value for money to value-based health services: a twenty-first century shift

Contents

1

4

2

5

3

6

References Page 12

Background

Page 4

Ensuring value through strategic purchasing

Page 8

Ensuring value for money in health

Page 5

Ensuring value through an integrated people-centred health services approach (IPCHS)

Page 10

Ensuring value through health benefit package selection processes

Page 6

WHO perspective

Page 11

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From value for money to value-based health services: a twenty-first century shift

Background

T he health sector represents a large and growing

share of the global economy. In 2017, the world spent

US$ 7.8 trillion on health, representing almost 10% of

global gross domestic product (GDP) (1). Across all income

levels, between 2000 and 2017 health spending grew

at an average of 6% faster than the GDP (2). As a result,

health is considered one of the drivers of economic

growth with the expectation that, due to countries scaling

up universal health coverage (UHC) programmes, 80

million additional jobs would be added within the sector (3) and an additional 2–4% GDP growth would be added to

low- and middle-income countries (4).

Despite economic growth and rising health expenditure,

improvement in service coverage has slowed. According

to the World Health Organization (WHO) monitoring re-

port for UHC in 2019, service coverage growth peaked in

2006 and has been decreasing since, despite the increas-

es in health expenditure (5). As health care costs increase

and populations age, health budgets are increasingly

stretched across multiple competing needs. There is an

urgent need to ensure that the increased expenditure is

spent efficiently and effectively in order to ensure that

service coverage can continue to increase.

Creating value for money through priority setting pro-

cesses to support decision-making for health benefit

packages and other policy decisions is one of the key

processes through which efficiency in health spending

has been pursued. Value for money is generally quanti-

fied by the application of an economic evaluation meth-

odology, such as cost-effectiveness analysis. However,

value for money in the decision-making process alone is

not sufficient to ensure that the anticipated value is seen

at the service delivery level.

A broad and comprehensive definition of value-based

health services (VBHS) requires a deeper understanding

of what patients, families, health professionals, commu-

nities and societies as a whole value most in relation to

health care. To genuinely understand value, there is a

need to shift the focus away from “what is the matter with

people” to “what matters to people”, placing people at

the centre of care. VBHS encompass a range of con-

siderations beyond only considering value for money in

selection processes, by making sure that this estimated

value is passed on to patients and corresponds to their

interpretation of value. This could include ensuring health

improvement at the patient level, responsiveness of the

health system to patient needs, financial protection, effi-

ciency and equity (6).

Strategic choices that align benefit package selection

processes with value for money as core considerations

and strategic purchasing policy instruments could drive

high quality integrated people-centered health services

(IPCHS). This shift from value for money alone to VBHS is

fundamental to achieving the UHC objectives of quality

health care, financial protection and equitable access to

health services.

At present, many low- and middle-income countries

face political, institutional and technical challenges to

improving the way they make decisions about what to

purchase, and how they purchase health services. New

developments (e.g. new health technologies, new priori-

ties, changes in provider behaviour or greater availability

of data) continually emerge, requiring the adaptation

of selected health benefit packages and purchasing

arrangements.

This policy brief presents a framework for VBHS that

links the policy instruments of value for money in health

benefit package selection processes and strategic pur-

chasing to enable IPCHS approaches. The latter reflects a

high-performing service delivery function that is reflected

in indicators of equity, access and quality, among others.

In 2017, the world spent US$ 7.8 trillion on health, representing almost 10% of global gross domestic product (GDP).

1.

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From value for money to value-based health services: a twenty-first century shift

V alue can be generated at many different levels with-

in the health system, both in terms of health benefits

and non-health benefits (6). The first stage in generating

value is ensuring value in health policies, and specifically

in measuring value for money when selecting policies to

fund. In this context, value for money refers to using eco-

nomic methods – commonly, cost-effectiveness analysis

– to measure the health gain achieved for a given level of

spending (7).

The concept of “value for money” is central to the de-

velopment of health policy and the delivery of health

care. A health care system that delivers value for money

is defined as one that maximizes efficiency, enabling the

population to attain the highest possible level of health

given the level of expenditure.

The aim of WHO is to help countries achieve UHC by

making evidence-informed decisions to use resources

efficiently and effectively. Value for money, efficiency

and impact are fundamental considerations for strategic

Ensuring value for money in health

2.

The aim of WHO is to help countries achieve UHC by making evidence-informed decisions to use resources efficiently and effectively.

investment in health at national and global levels. With

funding availability no longer always considered the

greatest barrier to achieving better health outcomes,

making strategic choices at the country level becomes

more important than ever. As a decision-making criterion

within health, cost-effectiveness analysis helps countries

and donors ensure that they get the best value for money

possible from the resources being expended (8).

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From value for money to value-based health services: a twenty-first century shift

Ensuring value through health benefit package selection processes

W orld Health Assembly resolution WHA64.9 (May

2011) on sustainable health financing structures

and universal coverage called on Member States “to

establish and strengthen institutional capacity in or-

der to generate country-level evidence and effective,

evidence-based policy decision-making on the design of

universal health coverage systems” (9). World Health As-

sembly resolution WHA67.23 (May 2014) called on WHO

to develop global guidance on methods and processes

for health technology assessment (HTA) in support of

UHC, and to provide technical support to countries to

implement HTA processes in decision-making (10).

These processes are encapsulated within the WHO 3D

approach to priority setting, which could be applied

generally in national health planning processes, within

the benefit package selection space, or to an HTA mech-

anism (11). The 3D approach identifies the three common

steps in priority setting processes: data, dialogue and

decision (Figure 1). It is important that the 3D approach

is effectively linked to a country’s legal framework and a

strong institutional arrangement and governance mech-

anism to support the decision-making process. The 3Ds

reflect a theoretical, ideal approach that countries follow

to differing degrees and not always in a sequential form.

The 3 Ds reflect a theoretical, ideal approach which

countries follow to differing degrees and not always in a

sequential form.

Within the first stage, data analytics are undertaken in

order to support the decision-making process. These

data are the scientific evidence to support policy-makers

and should be institutionally separated from the deci-

sion-makers themselves. These data generally consist

of quantitative evidence such as burden of disease,

cost-effectiveness, budget impact, resource needs, and

qualitative criteria such as fairness, equity, acceptability

and patient satisfaction. They also underpin many HTA

processes that could inform benefit package selections.

These data are made available to inform deliberative

dialogue process in which the tradeoffs inherent within

the criteria are made explicit and discussed among an

inclusive group of stakeholders. This process should

ideally be as open and representative as possible, with a

methodology designed to lend legitimacy to participants

as well as the process so as to ensure a broad-based

stakeholder acceptance of dialogue results. The stake-

holder dialogue then makes a recommendation to the

designated decision-maker, who in a consultative pro-

cess makes a final choice about the priorities and funding

allocations.

To support the data aspect of the 3D process, WHO has

developed the UHC Compendium, a database with infor-

mation on health interventions, intended as a global point

of reference and primarily aimed to support benefit pack-

age design and service planning at the country level.

The overarching aim of the selection of a health benefit

package, or an HTA mechanism, is to explicitly select

health interventions that reflect country needs and

values and can be provided within the available resource

envelope. Within the context of UHC, this ensures that

people can access the health services they need ac-

cording to social preferences without being exposed to

financial risk. However, this process is only as strong as its

links and alignment with other policy instruments, such

as the strategic purchasing mechanism.

3.

The overarching aim of the selection of a health benefit package, or an HTA mechanism, is to explicitly select health interventions that reflect country needs and values and can be provided within the available resource envelope.

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From value for money to value-based health services: a twenty-first century shift

DECISIONS

DIALOGUE

DATA

Clearly defined legal mandate

Citizens voice

Legitimacy

Accountability

Transparency

Inclusiveness

Focus on criteria for health

services priorities

Burden

Cost-effectiveness

Budget impact

Financial Risk Protection

Fairness

Acceptability

Satisfaction

Inform evidence basedDECISIONS

Start aDIALOGUE

with partners

Search forreliableDATA

Figure 1: 3D approach: data, dialogue and decision

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From value for money to value-based health services: a twenty-first century shift

Ensuring value through strategic purchasing

4.

P urchasing is a core health financing sub-function that

refers to the allocation of pooled funds to public and

private health care providers for the health services they

deliver. There is a growing consensus that purchasing

of health services must be more active or strategic if

countries are to make progress towards UHC and achieve

value in health service provision. Strategic purchasing

means aligning funding and incentives with legal entitle-

ments to health services and must, therefore, be guided

by detailed information on the performance of providers

and the health needs of the population served (12). As

such, strategic purchasing aims to maximize health sys-

tem objectives through an active, evidence-based pro-

cess. Thus, a VBHS approach will have to define what is

meant with performance of providers and take measures

to understand people’s health needs and preferences.

Revenue raising and effective pooling of funds for

health are important, but strategic purchasing is vital for

countries to be able to progress towards UHC. Strategic

purchasing transforms budgets into effective coverage,

with the aim of realizing gains in efficiency and managing

expenditure growth. This frees up resources and, as such,

is an important revenue source for expanding service or

cost coverage. It also seeks to improve quality by giving

signals to health providers. Strategic purchasing can also

improve financial protection through reduced out-of-

pocket expenditure, make the distribution of resources

more equitable, and enhance the transparency and

accountability of providers and purchasers (13).

Strategic purchasing involves several

interrelated areas, namely:

1) further specifying benefits (what to buy) by building

upon the health benefit selection process (as outlined

above);

2) determining from which providers to purchase (from

whom to buy); and

3) applying a context-appropriate mix of payment

methods and related payment rates combined with

effective contracting arrangements (how to pay).

These three areas need to be aligned and addressed

jointly, as outlined in Figure 2. A related core element

of strategic purchasing is information management to

provide the basis for strategic purchasing decisions, i.e.

detailed and up-to-date information are needed for a

purchaser to be able to allocate funds according to pop-

ulation needs and provider performance, to design pay-

ment methods as well as to monitor provider behaviour.

Likewise, effective governance arrangements are critical

to support these purchasing decisions and to align the

various purchasing areas.

The purchasing setup is very complex in most countries

and often highly fragmented, with multiple purchasing

agencies buying different benefit packages for different

population groups from different providers and levels

and using multiple payment methods. As a result, the

challenge for providers is that they are often faced with

multiple payment methods and funding flows that could

easily create an incoherent set of incentives triggering

provider behaviour that is not conducive to value-based

health care, such as resource-shifting (implying patient

cream-skimming on the one hand, leading to patient

discrimination on the other hand), cost-shifting and/or

service-shifting (15). There is growing evidence and in-

creased consensus that purposive alignment of payment

methods, such as balancing the undesirable incentives

of a single payment method and harmonizing the range

of incentives, is the optimal approach to improving the

payment system. The aim is to set incentives for inte-

grated and coordinated care across the system of good

quality (16).

There is growing evidence and increased consensus that purposive alignment of payment methods, such as balancing the undesirable incentives of a single payment method and harmonizing the range of incentives, is the optimal approach to improving the payment system.

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From value for money to value-based health services: a twenty-first century shift

Blended payment methods are one way to do this.

Blending means two or more payment methods are

combined purposively. One specific example is to blend

a base payment (e.g. salaries, fee-for-service, capitation)

with a pay-for-performance (P4P) mechanism, frequently

also referred to as performance-based financing or re-

sults-based financing. This serves to link some part of the

payment to the performance of providers, measured in

terms of quantity or quality. These incentives could also

be used to enhance care coordination and integration.

However, P4P mechanisms alone do not close the quality

chasm and other measures beyond payment methods,

for example, monitoring and supervision as well as qual-

ity management, would be needed (14). Another option of

purposively aligned payment is bundled pay, whereby

several components of health care for a specific inter-

vention are put together and paid for together, based on

the expected costs of patient cases, episodes or care

over a specified time period. Depending on its design,

bundled payment could also provide incentives for inte-

gration of care.

Importantly, any output-based payment method could

create moral hazard, increasing the risk of false reporting

or overreporting of activities. Therefore, information for

verification must be publicly available and accessible.

Policy-makers need to carefully think through the se-

quencing of strategic purchasing reforms for successful

implementation. Such reforms must be designed and im-

plemented with a system perspective, rather than trying

to optimize the purchasing function of a specific scheme

only. Importantly, beneficiaries need to be aware of their

entitlements and related access conditions. A common

challenge is that benefits may not be clearly defined in

terms of either entitlements or conditions of access, and

this is where the purchaser assumes an important role in

further specifying and clarifying them.

Figure 2: Core areas of strategic purchasing and policy questions

Source: Mathauer et al. 2019 (14).

Specifyingbenefits

Selectingproviders

Designing(non-)financialincentives

Managing information systems

Governance* for strategic purchasing

Policy questionsWHAT TO BUY?

Which services,interventions and medecines

to purchase, and what cost-sharring and referral

arrangements are appropriate as conditions of acces?

Policy questionsWhat information to generate, and how

to best manage, analyse and use it

for strategic purchasing decisions?

Policy questionsFROM WHOM TO BUY?

From which providers to buy

and how to choose these?

Policy questionsHOW TO BUY?

What are the most appropriate provider payment methods?

What type of contractual obligations and other

(non-)financial incentitives are available to purchaser to increase

provider performance?

Policy questionsHow to exert

oversight over a purchasing agency to ensure account-ability and how to coordinate across

multiple purchasing agencies?

* Governance is an overarching health system function, but is particularly relevant for strategic purchasing.

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From value for money to value-based health services: a twenty-first century shift

Ensuring value through an integrated people-centred health services approach (IPCHS)

5.

P eople-centred health services, defined as “an ap-

proach to care that consciously adopts the perspec-

tives of individuals, families and communities, and sees

them as participants as well as beneficiaries of trusted

health systems that respond to their needs and prefer-

ences in humane and holistic ways” (17), is a critical compo-

nent of realizing VBHS by focusing on what people really

value. As described in the WHO Framework on integrated

people-centred health services (18), IPCHS approaches

call for a fundamental change in the way health services

are planned, funded and delivered to ensure equitable

access to quality health services centred on the compre-

hensive needs of people and communities. They will be

critical to address current health challenges responsible

for the delivery of low-value health services (18).

IPCHS promote engaging and empowering individuals,

families and communities so that people receive the

opportunity, skills and resources to be articulate and

empowered users of health services. For individuals and

families, this means becoming equal and active part-

ners in their care to make effective decisions about their

health considering their own goals, values and princi-

ples. Thus, policy interventions that actively foster health

literacy, shared decision-making and patient self-man-

agement contribute to health services that people value

more.

Creating and maintaining institutionalized mechanisms

for communities to voice their needs and influence

the design, planning, delivery and evaluation of health

services is an additional, powerful lever towards VBHS.

Enabling and empowering individuals, including mar-

ginalized communities, to make their own choices about

health interventions and to feed into strategic deci-

sion-making on health spending are clearly creating val-

ue for populations and for society (see the deliberative

dialogue process in Section 3 on the WHO 3D approach

to priority setting).

VBHS cannot be achieved without reorienting existing

fragmented models of care towards one that rests on a

strong primary health care foundation (19) with an integrat-

ed community care component and underpinned by the

principle of people coproducing health. This may encom-

pass a shift from inpatient to outpatient and ambulatory

care, where appropriate. It requires investment in holistic

and comprehensive care, including health promotion

and prevention strategies that support people’s health

and well-being (20). It further requires effective referral

systems, flexible and multidisciplinary provider networks,

and participatory monitoring and evaluation strategies.

?? ?

For individuals and families, this means becoming equal and active partners in their care to make effective decisions about their health considering their own goals, values and principles.

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From value for money to value-based health services: a twenty-first century shift

WHO perspective6.

S lowing progress and decreasing marginal returns on

rapidly increasing health spending calls for a major

shift in health financing and delivering health services

globally towards a continuum leading to the delivery of

VBHS.

Shifting towards VBHS is an inherent part of the UHC

aspiration. It is important to connect the VBHS momen-

tum with countries’ efforts and ongoing work related to

value for money and health benefit package selection

processes, strategic purchasing reform activities as well

as IPCHS. Countries are encouraged to pursue these

pillars in an integrated and aligned fashion. It is import-

ant to avoid fragmentation in conceptualization as well

as country efforts, as a combined and aligned country

approach would allow exploiting synergies.

Overall health system performance is not an aggregation

of micro-improvements on specific health care issues:

blind spots or partial answers are likely to generate

distortions and put health systems at major risk (e.g.

the Caesarian, opioid or obesity “epidemics”). Without

addressing the model of health services – norms, be-

haviours and organization – and the interface between

levels, progress inevitably will be limited.

In the various approaches mentioned that contribute to

and create VBHS, data and information management as

well as effective governance arrangements are criti-

cal. Governance within the VBHS paradigm specifically

refers to the coordination needs of a multiple health care

purchasing market to manage different interests of the

involved stakeholders. In many countries, governance is

constrained by lack of clarity on the roles and responsi-

bilities across different ministries, government levels and

purchasing agencies. Streamlining accountability and

reporting lines, as well as strengthening the capacity of

both the Ministry of Health and the purchasing agencies,

are ways to support a system’s ability to perform strate-

gic purchasing (14). Additionally, effective governance at

the level of a purchaser agency is needed to ensure that

a purchaser acts strategically. This includes having ef-

fective oversight mechanisms, stakeholder participation,

clear accountability and reporting lines, and a clear legal

mandate for strategic purchasing. Governance actors

must also empower the population and patients through

information on their entitlements and rights, functional

feedback channels and complaints mechanisms (14).

Countries are encouraged to define value within their

community, in order to best plan how to structure models

of care to ensure that health service delivery is seen

as value based by the population. This will determine

the policy levers of value for money (through economic

analysis), health benefit package selection processes and

strategic purchasing that could be leveraged to achieve

VBHS.

WHO proposes to support the development of a series

of case studies on what has worked in generating VBHS,

to identify successful cases to share in learning networks

and to support countries in embedding implementation

research as they shift towards VBHS as a feedback loop.

Shifting towards VBHS is an inherent part of the UHC aspiration.

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From value for money to value-based health services: a twenty-first century shift

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