Who Uses Marketing Automation?simantel.com

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Marketing Automation is only for brands.B2C

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Marketing Automation is only for brands.B2C

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It’s one of the fastest growing B2B strategies.

SIMANTEL 2016– SiriusDecisions“B-to-B Marketing Automation Study” (2014)

11 timesThere are nearly

using Marketing Automation today than in early 2011

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But…

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it’s notB2C

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or B2B

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it’sB2P

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it’s

business-to-people

B2P

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Small companies all the way to Fortune 500 brands are using Marketing Automation.

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76%of large companies with 100+ employees use MA

– Buyer Zone, The State of B2B Lead Generation Report (2013)

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60%of companies with

>$500M revenue use MA

– Raab Associates, Marketing Automation Industry Overview (2014)

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There is so much more opportunity for companies doing marketing.

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Which is…well, everyone!

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Here’s a good real-life example.

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-Susie Ketterer, Principal at Simantel

My flight was delayed an hour and I received an “I’m sorry” email. Not something you see

everyday from an airline.

“ “

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Triggered based on behavior

Targeted messaging

Nurtured sales leads

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Here’s a bad real-life example.

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-Alicia Ruemelin, Digital Brand Manager at Simantel

I am a 30-year-old female receiving

daily emails about buying dentures.

“ “

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Waste of time

Waste of money

Not a qualified lead

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Marketing Automation can be overwhelming.

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There is a lot of work to do, butSimantel can get you started.

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And the best part is…

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We are Oracle certified!

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Want to learn more?

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Connect with us.simantel.com