Who wants to be a Data Scientist?

July 22, 2015

Jennifer Lewis Priestley, Ph.D.Professor of Statistics and Data Science

2Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data – What is it?

Big Data (noun) – Condition present when the volume, variety, and velocity of data exceeds an organization’s capacity for accurate and timely decision making.

It is NOT just about size.

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data – What is it?…and the costs of storage are dropping…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Unstructured Data = Data

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20200

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Structured Versus Unstructured Data Generated by Year

STRUCTUREDUNSTRUCTURED

Zett

ab

ytes

of

Data

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data’s Evil Twin: Dark Data

Data which has been collected, often without intention, but not leveraged.

…or, has historically been too costly to analyze.

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data and IoT: The Age of Singularity?

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Native and Non Natives…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Non-Natives finding their way…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data Company: Ford

~ 25 gb of data reported every hour

Car to Manufacturer

Car to Consumer

MyFordMobile App…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data Company: The Southern Company

~ 4.6 million customers

~27,000 power distribution lines

Real time data, every customer

Advanced Metering Infrastructure

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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Big Data Company : Coca Cola

~ 50,000 machines around the world

Can dispense about 95 drinks an hour

Can dispense about 125 different drinks

Submits real time data on:- Syrup consumed/drink configuration- Outlet- Time

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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What do these companies have in common?

They are all non-native to Big Data.

They have all invested heavily in new hardware and software to capture and store their new data.

They have new talent needs: Computer Scientists, Statisticians, Mathematicians.

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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This shift has huge implications for developing, recruiting and retaining

analytical talent…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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We can’t teach the way we have always taught.

The 1950s called…they want their curriculum back…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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The next generation of analytical talent will have…

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Coding Skills…

Better Integration with Practitioners…

More Interdisciplinary Degrees…

Experience with Real Big, Real World Datasets…

Kennesaw State UniversityDepartment of Statistics and Analytical Sciences

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KSU by the numbers…4 The number of Programs in Advanced Analytics at KSU

~200 The number of undergraduate students studying applied statistics and analytics as a minor field of study60 The number of MS students in Applied Statistics

3 The number of job offers the avg. MS student receives in advance of graduation

~$76,000 The median starting salary of those MS students

7 The number of Ph.D. students in Analytics and Data Science starting in the Fall

15The number of companies who have provided us with letters of intent to hire the Ph.D. students for project management and research work after they complete their courseworkKennesaw State University

Department of Statistics and Analytical Sciences

20Kennesaw State UniversityDepartment of Statistics and Analytical Sciences