47
MILLIONAIRE SCOREBOARD
$100
$200
$300
$500
$1,000
$2,000
$4,000
$8,000
$16,000
$32,000
$64,000
$125,000
$250,000
$500,000
$1 MILLION
Click the $ for questions
What term is used to describe the process of selling a product in the
marketplace?
A: Marketing B: Exchange
C: Pricing D: Utility
$100 Question
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$100
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Correct!
Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __
A: information utility.
B: possession utility.
C: form utility. D: time utility.
$200 Question
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$200
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Correct!
The owner of a miniature golf business provides her customers
with a(n) ___
A: good. B: promotion.
C: service. D: exchange.
$300 Question
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$300
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In order to get its product into “the mind of its prospective customer,” what should a new company do?
A: Target different market segments
B: Play to the competition’s weaknesses.
C: Lead with its strength.
D: Look for underserved markets
$500 Question
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$500
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Changing old glass bottles into beautiful new sculptures is an
example of _____ utility.
A: place B: form
C: time D: possession
$1,000 Question
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$1,000
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During the last three months of the year, a grocery store stocks its shelves with plenty of
canned pumpkin in order to increase the pumpkin’s ___ utility.
A: time B: place
C: possession D: information
$2,000 Question
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$2,000
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The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of
_____ data.
A: demographic B: psychographic
C: geographic D: product benefits
$4,000 Question
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$4,000
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The three Foundations ofMarketing are:
A: Human Resources, Marketing & Business,
and Economic
B: Human Resources, Marketing Information,
and Economic
C: Human Renegades, Marketing, and
Economy
D: Human Resources, Marketing Information,
and Economy
$8,000 Question
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$8,000
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Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants.
A: Exchange B: Possession
C: Marketing D: Utilities
$16,000 Question
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$16,000
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Added economic value.
A: Finance B: Purchasing
C: Price D: Utility
$32,000 Question
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$32,000
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___ is using marketing approaches that encourage consumers to think about a product in a certain way.
A: Positioning B: Target marketing
C: Segmenting D: Product planning
$64,000 Question
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$64,000
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Gathering and analyzing facts about products and consumers’
wants and needs
A: Marketing B: Product
Planning
C: Marketing Management D: Psychographics
$125,000 Question
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$125,000
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Decisions about the payment options offered to customers are part of the
pricing function of marketing.
A: B:
C: True D: False
$250,000 Question
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$250,000
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Developing, promoting and distributing products is known as
what?
A: Promotion B: Marketing
C: Marketing Management
D: Product Planning
$500,000 Question
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$500,000
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The personal satisfaction a customer receives from using a good or
service is defined as the product’s what?
A: Benefits B: Psychographic
C: Value D: Utility
$1 Million Question
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$1 MILLION
Correct!
