Who’s who…
Priscilla Boiardi
Edith Kroese
Tomas De Groote
www.impactnetwerk.be
Warm-up
What is the one thing you would really like to learn about impact measurement in this workshop?-> THINK 1’ – TALK 2’ – TELL 3’
What would be the purpose to start with impact measurement in your organisation/business/context?-> THINK 1’ – TALK 2’ – TELL 3’
Reasons for impact measurement
58%MANAGEMENT
PURPOSES
25%FUNDRAISING
TOOL
20%MARKETING
TOOL
(SELUSI research in 2010, executed in Spain, Hungary, Romania, Sweden & the UK.)
Ingredients for impact measurement
Mission: action, benificiaries & target outcome
Stakeholders: affecting/being affected by the action
Logic model: chronological steps in creating impact
Theory of change: the assumptions behind the steps
Defined purpose of evaluation
Scope: focus on what to measure
Data/indicators
5 elements of a logic model (or ‘impact value chain’)
Input Activities Output Outcome Impact
Theory of change
https://www.youtube.com/watch?v=dpb4AGT684U
‘Does it work?’
Input Activities Output Outcome ImpactMission
challenges
Societal
Mission
challenges
Societal
Theory of change
Logic model
Efficiency-implementation:Performance measurement
Effectiveness: outcome/impact
measurement
What happens in the program?What resulted? What to attribute?
Side effect(s)?
(Based on Karen Maas: P+ Magazine – 2014)
A framework for decisions…
WHAT do we want to find out?
WHY do we want to find that out?
WHEN do we need the information?
HOW can we get the information we need?
WHO is the information for and from whom can we collect?
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What to do with a jungle of methods?
(Example)
(Karen Maas: Corporate Social Performance, From output measurement to impact measurement – 2008)
How can we get the information?
Step 1 - Set Objectives
Step 2 – Analyse Stakeholders
Step 3 – Measure Results
Step 4 – Verify & Value Impact
Step 5 – Monitor & Report
Impact Measurement as a:
• General framework (process approach)
• Learning Process
• Management Tool
The Impact Measurement Process –
5 steps of Impact Measurement
The five-step impact measurement process
• Both funder and social organisation• More specific = better preparation• Many methods & tools available• Use to select investment• Speak the same language• Advocate IM• Allocate resources
• Identification & engagement• Co-operation crucial• Learning process• Engage upfront + regular revision• Consider timing
• Both funder and social organisation• Outcomes: importance, usefulness, feasibility• Indicators: used to monitor progress (in line with ToC)• Impact: consider drop off, displacement, deadweight,
attribution• Clarify responsibilities upfront• Portfolio measurement (?)
• “Reality check”:• Verify outcomes are
achieved• Choose the impacts with
the highest social value• Qualitative & quantitative
methods• All stakeholders
• Monitor = tracking progress + collect data
• Integrate into management process• Costs and requirements to be
negotiated upfront and included in plan
• Reporting = Transform data in formats relevant for key stakeholders
• Feedback loop• Numerous tools and resources
available
Qualitative – quantitative data?
Indicators for impact measurement
(Antonella Passani (Red.) : Impact Assessment for Social Innovation - 2014)
DOING
THINGS
CSR
Sustainability
ESG
opportunities Mission = impact 1st
Social enterprises / Foundations
DOING THE RIGHT
THINGS
DOING THINGS
RIGHT
Finance
Contributions to cleaner air in
Amsterdam and improved taxi
service
1% less cars in Europe
Tries to createconditions for most
optimal form of participation.
http://www.social-enterprise.nl/impact-first/
1 Define goal and scoping
2Develop Theory of Change
3. Data collection5 Reporting & communication
4Sense making & conclusions
A framework for decisions…
Research:
1. Social impact
2. Economic impact
3. Environmental impact
Measured:
Questionnaire to active renters and owners
In depth interviews
Literature study
Available data of SnappCar
Impact of the peer to peer car-sharing
1. Economic impact
Earnings of 1,1 million for owners
60% is more positive about sharing and exchanging
2. Environmental impact
17% postponed to buy an own carOne part of renters drives more km but total reduction of 320 Ton Co2-eq
Findings
3. Social impact
Improved social network40% mentions contact is important, 20% meets outside of rental interaction
Helping others1/3 is more willing to help others
Social cohesionengagement as indicator for cohesion
More findings
1. How do you make sure costs are within proportion and possibilities
2. It is my impact! Right?
3. Can impact always be translated into Euro’s?
4. How do you use impact? How to manage for impact?
5. The bigger they are, the harder the fall…
Dilemma’s on the way
Experiences
1. 70% of the effort was in the first two steps
2. Where it get’s difficult is where the learning takes place.
4. Measuring impact lead to sharpening the proposition.
5. Communication got less important