Whole_Deal_Brochure_Mar_Apr2013_singles

save $56 with coupons11 new budget recipes

money-saving tips for springboatloads of simple seafood ideas

green tips and tasty picks to celebrate spring and watch your savings grow

mar/apr 2013

sweet savings with a $1.00 off coupon for ConfectiousTM Jelly Beans (p.4)

money-saving spring asparagus tips

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take the “ring” out of spring gathering!celebrate the season without having to hunt for deals that meet your standards

Feast on this: Money doesn’t grow on trees, but seasonal savings are sprouting up on every page of our value guide. Pick from tips, deals and recipes for every day and entertaining. It ’s never been easier to match value with values when cleaning your plate and your home—Mother Earth-approved, naturally.

There’s always More for Less at wholefoodsmarket.com/wholedeal Get The Whole Deal online with more recipes, more money-saving tips and less paper (print only the coupons you like, as often as you like).

5 Money-Saving Asparagus Tips…and Spears

11 new budget recipes including fresh takes on family favorites

Double-Stuffed Deviled Eggs with Ham p.3

Irish Cheddar Potato Soup with Asparagus p.3

“Learn to Cook” Frittata p.4

Classic Scrambled Eggs p.5

Spring Sparkler p.5

Turkey and Goat Cheese Open-Faced Sandwiches with Tangy Apple Slaw p.6

Honey Mustard Mucho Mango Dip p.7

Stovetop Gluten-Free Seafood Pot Pie p.16

Health Starts Here® Raspberry Nice Cream p.18

Asparagus Baby Food p.18

Carrot and Horseradish Roasted Cod with Red Potatoes and Lemons p.18

About Our Recipes Find these recipes and more, including our full archive of recipes from The Whole Deal, with nutrition facts and photos at wholefoodsmarket.com. We do our best to estimate recipe costs (slight market variations are always possible). Special diet notes are included, but it’s up to you to check product labels for changes.

1. CHOPPED. It takes just a few

stems to add flavor and nutrients

to a frittata (recipe p.4) for brunch

or dinner.

2. PuRéED. Make the star of the

season shine in a soup. Stretch it

with puréed potatoes, or use in

baby food (recipe p.18).

3. SHAvED. Get two dishes from

one bunch by reserving a stalk

or two from the first recipe, and

using a veggie peeler to shave into

a green salad.

4. TOSSED. Boost your asparagus

power by adding a lightly steamed

and chopped stalk to tuna, shrimp,

chicken or egg salad.

5. WRAPPED. Trim your asparagus

serving size by adding a cooked

spear to a wrap sandwich with

smoked ham or turkey (coupon p.6)

and Dijon mustard (p.7).

Carrot and Horseradish Roasted Cod with Red Potatoes and Lemons

3

Redeemable only at Whole Foods Market®. Expires 5/31/13.

Double-Stuffed Deviled Eggs with Ham 53¢ per serving. Makes 2 dozen. sugar conscious

Loaded with chopped ham, tangy Greek yogurt and piquant German mustard, these make great spring party food alone or served over salad greens for a light entrée. Use 365 Everyday Value® canned tuna (p.16) instead of the ham, if you like.

1 dozen Nature-Fed® Non-GMO Project Verified Eggs, hard-cooked, peeled and halved

7 cup 365 Everyday Value® Plain Nonfat Greek Yogurt

2 TB 365 Everyday Value® Organic German Mustard

1 TB lemon juice

1 tsp finely chopped thyme, plus more for garnish

2 cups finely chopped ham, from a Wellshire Ham Nugget (coupon below)

Transfer yolks to a medium bowl and mash together with yogurt, mustard, lemon juice and thyme; stir in ham. Generously spoon into egg whites, garnish with thyme and serve. Tip: Try our foolproof Learn to Cook Boiled Eggs recipe online.

Worth it! Our ham is from pigs raised with no antibiotics, ever, no animal by-products in feed and no added growth hormones (which federal regulations prohibit in raising pork anyway). Plus, it’s produced without synthetic nitrates/nitrites.

Wellshire Ham Nugget• Theperfectsize,fullycookedforsalads,

sandwiches and small gatherings

• 98%fatfreewithnosyntheticnitrates,

nitrites or preservatives

• Noantibiotics,noaddedhormones*

and no animal by-products in feed*Federal regulations prohibit the use of hormones in raising pork

$1.00 offany ONE (1) 1.75-lb Wellshire virginia Brand Ham Nugget or Black Forest Ham Nugget

PLu: 606716Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.

print again before you shop again! All coupons are online at wholefoodsmarket.com/coupons

celebrations that won’t rob your nest eggonly an April fool would pass over these fortunate finds

suredeals to celebrate

a hot commodity without pricing perils, pearl onions for $1.99 or less365 Everyday value®

Pearl Onions. 12 oz

Once so treasured that

people in the Middle

Ages used them as a currency, onions are

still valuable. And here’s a pearl of wisdom

you can take to the bank: At under $2, our

frozen pearl onions deliver convenience

and quality without you shedding a tear.

Try them in our Stovetop Gluten-Free

Seafood Pot Pie recipe (p.16).

award-winning, hand-selected Irish cheddar for a song, just $7.99Kilaree Cheddar produced by Kerrygold. 1 lb

This creamy-tasting mature cheddar is

produced with care by small family farms

whose cows are never given synthetic

growth hormones (rBST/rBGH) and are

raised on lush pastures. The beta-carotene

in those tender grasses gives the milk

a natural yellow tint

making this World

Championship Cheese

Contest winner a solid

gold hit.

Irish Cheddar Potato Soup with Asparagus $2.77 per serving. Serves 8.

Just in time for spring asparagus at its best, ladle up this creamy potato soup with tender asparagus “coins” and Irish cheddar for lunch or supper. It can be made up to three days ahead, adding the cheese when you reheat it.

3 TB 365 Everyday Value® Unsalted Butter

3 large leeks, white and light green parts only, chopped

2 lbs medium red potatoes, peeled and cut into 7" chunks

1 (48-oz) carton 365 Everyday Value® Organic Low-Sodium Chicken Broth

3 cups 2% milk

15 tsp fine sea salt

6 sprigs fresh thyme

1 lb asparagus, ends trimmed, thinly sliced into coins

2 cups (5 lb) grated Kilaree Cheddar (at right), divided

Melt butter in a large pot over medium heat. Add leeks and cook, stirring often, until tender, 10 to 15 minutes. Add potatoes, broth, milk, salt and thyme; bring just to a boil, scraping up any browned bits. Reduce heat to medium-low, cover and simmer until potatoes are very tender, 20 to 25 minutes; discard thyme. Working in batches, carefully purée soup in a blender until smooth, and then return to pot. Return to a simmer, add asparagus and cook until just tender, 3 to 5 minutes. Remove from the heat, gently stir in 15 cups cheddar and ladle into bowls. Garnish with remaining cheddar and serve.

Got a darned good deviled eggs recipe? You could win $50!Sriracha. Capers. Chives. What the heck! Share your secret ingredient, and you could win a $50 Whole Foods Market® gift card at wholefoodsmarket.com/blog/deviled-eggs.

4


rise and have your values shine brunch without breaking the bank

$1.00 offany ONE (1) 9-oz to 12-oz Confectious™ Candy: Jordan Almonds, Licorice Pastels,

Gummy Cola Bottles, Gummy Fish, Aussie-Style Strawberry Licorice

or Jelly Beans

Confectious™ Candies• Createdexclusively

for Whole Foods Market®

• Noartificialflavors,

colors or sweeteners

• Nohydrogenatedfats

or artificial preservatives



learn to cook: FrittataServes 4

WHY SHOuLD I?

A frittata is the savvy cook’s solution for leftovers, including vegetables, Easter ham, Passover brisket, roasted chicken, salmon or pasta. It’s also a perfect party appetizer, since it’s equally delicious served warm, at room temperature or cold.

WHAT DO I NEED?

6 Nature-Fed® Non-GMO Project Verified Eggs

2 cups chopped cooked vegetables and/or meat (asparagus, rotisserie chicken, ham, potatoes, kale, fennel, etc.)

5 cup shredded cheese

2 TB chopped fresh herbs, such as parsley, basil or chives

Fine sea salt and freshly ground black pepper (optional)

1 TB 365 Everyday Value® Extra Virgin Olive Oil

OK, LET’S DO THIS THING!

1. Preheat the oven to 325°F. In a large bowl, beat eggs and stir in vegetables and/or meat, cheese, herbs and salt and pepper, if needed.

2. Heat a 10" ovenproof skillet over medium heat for 2 minutes. Add oil and carefully swirl around to completely coat the bottom and sides of the skillet.

3. Add egg mixture, spread out evenly and cook, without stirring, until the edges and bottom are set and golden brown, 8 to 10 minutes. (Carefully loosen an edge to peek.)

4. Transfer the skillet to the oven and bake until eggs are completely set and frittata is deep golden brown on the bottom, about 15 minutes more.

5. Remove the skillet from the oven. (The handle will be hot!) Loosen edges and bottom of frittata with a table knife and spatula; carefully invert onto a large plate.

6. Serve warm, at room temperature or cold, cut into wedges.

WHAT ELSE SHOuLD I KNOW?•Sincetheseasoninginyourvegetables,meatsandcheeseswillvary,usesaltand pepper to taste. (Check the seasoning by cooking and tasting a small spoonful of the egg mixture.)

•Forafirm,easilysliceablefrittata,besurethataddedvegetables and/or meats have been fully cooked ahead of time and any extra moisture drained off.

•Don’tpeekmorethannecessary!Leaveitundisturbedasmuchaspossible to ensure an even brown color and a frittata that holds together well.

•Acast-ironorovenproofnonstickskilletworksparticularlywell,butdon’t be afraid to use whatever ovenproof skillet you have on hand.

SERvING SuGGESTIONS•Cutinto4wedgesforalightmaincourse,or8forappetizers.

•Sincefrittatastravelwell,packawedgeinyourlunchbox.

FRITTATA COMBOS WE LOvE•Kale+MontereyJackcheese+fennel

•Wholewheatpasta+cheddarcheese+groundbeef

•Redpotatoes+onions+ham+LeGruyèrecheese

•Mushrooms+rotisseriechicken+goat’smilkcheddar

Worth it! Sourcedfromfamilyfarms,Nature-FedEggs come from hens raised on vegetarian feed that meetsNon-GMOProjectstandards.Plus,likeall eggs in our dairy case (and those we use in our kitchens), they’re cage-free.

5


$2.00 offany ONE (1) vegetarian BBQ Wrap

(from our Prepared Foods department)

Vegetarian BBQ Wrap Featuring Beyond Meat chicken-free strips

• Tortillawrapwithchicken-freestrips,

barbeque sauce, romaine and red onion

• Deliciousforlunchordinneronthego

• FindtheminourPreparedFoodsdepartment



Spring Sparkler $1.21 per serving. Serves 8. dairy free, fat free, low fat, vegetarian

Sweet and tart, this spring wine cocktail is made with juicy fresh pineapple, dry Chardonnay and fragrant green tea. Make ahead and keep chilled until ready to serve.

suredeals to sip and savor

enjoy a spot of tea without blemishing the earth, organic tea for about 25¢ a cupAllegro® Organic Fine Teas. Citrus Spice, Asian Gen Mai Cha, Decaf Green, Himalayan Green, Jasmine Green, Northwest Minty Green or Pomegranate Green. 20 bags

As a mission-driven company, Allegro protects and conserves water

resources by choosing organic farming methods to produce this tea.

Sipstrongvaluesatjust$4.49abox.

protecting your budget one bottle at a time, table wine just $3.99El Sancho Escudero. Red or White. 750ml*

Escudero translates to “shield bearer” and how appropriate since

its price shelters you from overspending. Perfectly balanced,

the Red pairs well with grilled meats and risottos. Enjoy the

fresh and fruity White with seafood and pasta dishes or alone

as an aperitif.

*Sorry, some of our stores sell alcohol, some don’t. It’s the law.

Brighten your spring table or someone’s day with tulips…priceless.

Classic Scrambled Eggs 91¢ per serving. Serves 2. gluten free, sugar conscious, vegetarian, wheat free

Savory and fluffy, these French-style soft scrambled eggs are the real deal. Find tips for success in our “Learn to Cook: Scrambled Eggs” version of this recipe online.

4 Nature-Fed® Non-GMO eggs

2 TB milk

3 tsp fine sea salt

2 tsp freshly ground black pepper

1 TB 365 Everyday Value® Unsalted Butter

1 TB heavy cream

1 TB chopped fresh chives or parsley

Crack eggs into a medium bowl. Add milk, salt and pepper; whisk until combined. Heat butter in a large skillet over medium heat just until it’s almost melted, swirling the pan to coat the bottom and sides. Add eggs and cook, stirring slowly but continuously, until they just begin to thicken, about 15 minutes. Begin vigorously stirring the eggs with a flat-edged wooden spatula, scraping the bottom of the skillet as you go. When eggs are just barely cooked through, after another 15 minutes or so, remove the skillet from the heat. Quickly stir in heavy cream to stop the cooking. Transfer eggs to 2 plates, top with chives and serve.

4 bags Allegro® Organic Himalayan Green Tea or Decaf Green Tea (above)

2 cups 1" chunks Whole Trade® Pineapple, plus more for garnish

1 (750ml) bottle Don Simón Chardonnay, divided

2 cups Whole Foods Market™ Blood Orange Italian Soda

Steep tea in 1 cup boiling water for 10 minutes. Meanwhile, purée pineapple and half of the wine in a blender until very smooth. Strain through a fine sieve into a large pitcher; discard any solids. Discard tea bags and add tea to the pitcher, along with remaining wine. Stir, pour over ice and top off with soda. Garnish with pineapple and serve.

6


$1.00 offany ONE (1) 10.5-oz Applegate Family Pack:

Roasted Turkey Breast, Smoked Turkey Breast, Black Forest Ham or Slow Cooked Ham



Applegate Sliced Meats Family Pack• Noantibiotics;nosyntheticnitrates

or nitrites

• Great-tastingmeatsfromanimals

raised with care

• Specialfamily-sizepackageonly

at Whole Foods Market®

dealsure

Daily Meal PlannerMONDAY: Veggie Monday A steaming bowl o’ Irish Cheddar Potato Soup with Asparagus (recipe p.3) and a mixed green salad.

TuESDAY: Springtime Simple HeataWellshireHamNugget(couponp.3) and serve with roasted asparagus and red potatoes.

WEDNESDAY: Cook’s Night Off Make a spring picnic (outside or in) with Vegetarian BBQ Wraps (coupon p.5), veggie crudités and fresh strawberries.

THuRSDAY: Turkey Thursday Turkey and Goat Cheese Open-Faced Sandwiches with Apple Slaw (recipe at right) and 365 Everyday Value® Organic Crunchy Pretzel Sticks.

FRIDAY: Fish Friday Roast carrots, parsnips, fennel and onions, adding our value-pack farmed salmon to the roasting pan the last 10 minutes or so. Sprinkle with fresh lemon juice.

WEEKEND: Brunch Bunch Learn to Cook: Frittata (recipe p.4) with fresh asparagus, Applegate Black Forest Ham(couponbelow),chivesandKilareeCheddar. GlutenFree Bakehouse® Cream Biscuits (coupon p.16) and Spring Sparkler (recipe p.5).

meals for 4 on a budget affordable, great-tasting family food without compromise

Turkey and Goat Cheese Open-Faced Sandwiches with Tangy Apple Slaw $3.31 per serving. Serves 4.

Roasted turkey and sliced mild goat’s milk cheese make a great pair in these baked, knife-and-fork sandwiches, topped with green cabbage and sweet apple slaw. Enjoy alongside a bowl of Irish Cheddar Potato with Asparagus Soup (recipe p.3) for a hearty meal.

2 TB 365 Everyday Value® Organic German Mustard

4 slices rustic whole wheat bread

8 slices Applegate Smoked Turkey Breast

4 slices 365 Everyday Value® Mild Goat Cheese Slices, halved

3 head green cabbage, thinly sliced

4 cup nonfat plain Greek yogurt

3 cup chopped fresh chives

5 tsp fine sea salt

1 small Gala apple, grated

Preheat the oven to 400°F. Spread mustard on one side of each slice of bread and arrange on a baking sheet. Top with turkey and cheese; bake until bubbly and golden, about 15 minutes. Meanwhile, in a large bowl, toss together cabbage, yogurt, chives, salt and apple. Top toasted sandwiches with slaw and serve.

m-a-a-a-ade for pleasing cheese lovers, goat cheese slices just $6.99365 Everyday value® Mild Goat Cheese Slices. 12 slices

Feeling sandwiched between enjoying a quality goat cheese and

bucking high prices? Sourced from family farms, our vegetarian slices

deliver a smooth, creamy and pleasingly mild flavor with no artificial

preservatives. Resealable package for your convenience.

Here’s the deal…about comparison shopping. A recent Wells Fargo pricing study compared six national retailers and found that Whole Foods Market® generally had the best prices on produce and dry goods, and competitive prices on dairy and eggs.

7


$1.00 offany ONE (1) 8-oz to 12-oz

365 Everyday value® Meatless Item: Breaded Chickenless Patties, BreadedChickenlessNuggets

or Meatless Meatballs



365 Everyday Value® Meatless Selections• Veganmeetsfrozenheat-and-serve

convenience with full, hearty flavor

• MeatlessMeatballsandChickenless

items made with wheat protein

• Addtoyourfavoritesandwichesorrecipes

suredeals that make the world go round

snack on straightforward values, organic pretzel sticks for $2.19 or less365 Everyday value® Organic Crunchy Pretzel Sticks. 8 oz

Ingredientsleavingyoutongue-tied?Here’ssomestraighttalk:USDANationalOrganicStandardsprohibittoxicand

persistent pesticides as well as genetically modified ingredients (GMOs). So our organic pretzels deliver the crunch

you do want and none of the junk you don’t.

a condiment that gets the compliment, organic mustard at no more than $1.99365 Everyday value® Organic Mustard. German or Dijon. 8 oz

Your favorite versatile condiment gone organic! With no artificial preservatives or flavors, you can spread, glaze,

marinate and dip (recipe above) this fridge staple knowing that organic farming supports a biologically diverse

environment. Others may not…well, cut the mustard.

teach the children well demonstrate eco-nomics now, and we all reap the benefits later

Honey Mustard Mucho Mango Dip 57¢ per serving. About four 3-cup servings.

dairy free, fat free, low fat, vegan, vegetarian

Sweet mangoes, tangy Dijon mustard and honey make an ideal dipping sauce for 365 Everyday Value®BreadedChickenlessNuggetsor Organic Crunchy Pretzel Sticks. The kids will love it, and so will you!

Purée in a food processor until smooth: 5 cup 365 Everyday value® Organic Dijon Mustard, 1 TB (or more to taste) 365 Everyday value® Organic Wildflower Amber Honey and 5 ripe mango (preferably Ataulfo variety).

Budding Planet and Penny SaversLet your child go green, creatively!

WholeKidsFoundationTM and

ScrapKinshavepartneredtobring

Earth Day alive with a hands-on recycled

art project using egg cartons and seeds.

Plant a seed and grow a well-informed

child. Find and print the activity sheet

at wholekidsfoundation.org.

3 Money-Saving Tips that Make Cents for Reducing Waste 1. CuT YOuR COSTS IN HALF. If you

need only half a cabbage, sandwich, chunk

of cheese, fish fillet, loaf of fresh bread,

etc. we’re happy to provide just the half

you need.

2. DON’T DuMP! Freeze leftover wine

(what’s that?) for deglazing pans,

poaching fish and deepening the flavor

of tomato sauces.

3. DRIED GOODS. Waste not—money,

nor spring baking supplies—by buying

only the flours, sugars and spices you

need, from bulk bins and jars.

for kids!

print before you shop! All coupons are online at wholefoodsmarket.com/coupons.

55¢ offRedeemable only at Whole Foods Market®. Expires 05/31/13

any ONE (1) Abbotsford Farms 100% Liquid Egg Whites


$1.00 offRedeemable only at Whole Foods Market®. Expires 05/31/13

any ONE (1) Earth Balance Coconut Spread PLu: 606594Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Earth Balance MindfulMayo Dressing & Sandwich Spread



any ONE (1) Organic valley Cottage Cheese PLu: 606596Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.



any THREE (3) Stonyfield Organic Yogurt 6-oz Cups



any ONE (1) Wildwood veggie Burger PLu: 606598Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.

®


any ONE (1) Alexia Item PLu: 606599Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any TWELvE (12) Honest Tea 16-oz Bottles (mix and match)




any ONE (1) Zevia Zero Calorie Soda 6-pack, any flavor



any TWO (2) Erewhon Cereals, Erewhon Grahams or uncle Sam Cereals



any TWO (2) Blue Diamond Nut-Thins PLu: 606604Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.



any TWO (2) vOSS Water Still or Sparkling Bottles



any TWO (2) Boxes of Kashi Snack Bars (mix and match)



any ONE (1) Barbara’s Bakery Puffins Cereal PLu: 606606Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.

GlutenFree


any TWO (2) MI-DEL Products PLu: 606607Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any TWO (2) Nature’s Path or EnviroKidz Organic Eco Pacs (25-oz or 32-oz)




any ONE (1) Seeds of Change Product PLu: 606609Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.

TM


any TWO (2) Cascadian Farm Cereals or Granola Bars



any FIvE (5) CLIF Bars (mix and match) PLu: 606611Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Box of CLIF CRuNCH Granola Bars PLu: 606612Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.



any TWO (2) Kit’s Organic Fruit & Nut Bars PLu: 606613Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any TWO (2) thinkThin Protein or Crunch Bars PLu: 606614Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Method Item PLu: 606615Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Tazo Tea Filterbag or Latte Concentrate




any ONE (1) Naturtint Hair Product PLu: 606617Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Kiss My Face Toothpaste (3.4 oz) PLu: 606618Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) Kiss My Face DeodorantPLu: 606619Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.


any ONE (1) udo’s Oil PLu: 606620Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.



any ONE (1) Tom’s of Maine Kids Toothpaste or Rinse



any ONE (1) Garden of Life Raw Meal or Raw Protein (Not valid on individual packets)



any ONE (1) Reserveage Organics Product PLu: 606623Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.



any ONE (1) Kyolic, Kyo-Green, Kyo-Dophilus or Moducare Product (excludes individual packets)

16


$1.00 offany ONE (1) 10-oz (6-ct)

GlutenFree Bakehouse® Cream BiscuitsPLu: 606633Some products may not be available in all stores. Limit one coupon per purchase of specified product(s). Void if altered, transferred, reproduced, exchanged, sold, purchased, or where prohibitedorrestrictedbylaw.Nomonetary value. Valid only in the USA. Expires May 31, 2013.

GlutenFree Bakehouse® Cream Biscuits• Bakedinourdedicatedgluten-freefacility

• Frozenforpurityandfreshness:

simply warm and serve

• Deliciouswithham,preservesorinour

Stovetop Gluten-Free Seafood Pot Pie

recipe (above)


reel deals on seafoodturn the tide on overspending and murky standards

suredeals to catch

responsibly caught. reasonably priced. canned wild albacore tuna for $1.99 or less365 Everyday value® Wild Albacore Tuna Packed In Water. Original or No Salt Added. 5 oz Hungry to support our oceans and family-owned enterprises? Our tuna can help you do both during your lunch hour. Albacore caught by smaller-scale, pole- and troll-fishing vessels has minimal bycatch and supports family businesses. It’s dolphin-safe too.

stick to your values with frozen fish bites at only $3.99365 Everyday value® Lightly Breaded Fish Bites. 10 bitesOur bites are made from minced MSC-certified sustainable wild-caught pollock—that’s no small fry! A good source of protein, these bites are big on convenience and taste. Try them in fish tacos or pair with a dip; you’ll barely lift a finger to prepare a great meal.

this season’s must-have at a can-have price, everyday wines just $3.99Don Simón Shiraz, Chardonnay or Tempranillo. 750ml*Don Simón is the wine world’s tasteful little black dress that you can afford to bring uptown or downtown. Dress up with shiraz and appetizers or dress down with tempranillo and pizza. Pair the chardonnay with your favorite seafood dish or make it shine in our Spring Sparkler recipe (p.5).*Sorry, some of our stores sell alcohol, some don’t. It’s the law.

Stovetop Gluten-Free Seafood Pot Pie $3.50 per serving. Serves 4. gluten free, wheat free

Creamy and comforting, this one-pot supper is made with pearl onions, peas, carrots and flaky whitefish over premade gluten-free cream biscuits. Elegant enough for brunch guests, it also makes a simple family supper alongside green salad.

3 cups 2% milk

3 cup gluten-free oat flour

1 cup frozen 365 Everyday Value® Pearl Onions

1 tsp fine sea salt

7 lb Marine Stewardship Council certified-sustainable Cape Capensis whitefish, or salmon, cut into 2" pieces

2 cups frozen peas and carrots

4 cup shredded Parmesan cheese

15 TB chopped dill, plus more for garnish

4 GlutenFree Bakehouse® Cream Biscuits, halved and warmed (coupon below)

In a large pot, whisk together milk and flour. Stir in onions and salt; bring just to a boil over medium-high heat, stirring often. Reduce heat to medium and simmer vigorously until it’s the thickness of heavy cream, 2 to 3 minutes. Stir in fish and peas and carrots; continue to simmer until fish is just cooked through, about 10 minutes more. Remove the pot from the heat and gently stir in cheese and dill. Spoon over halves of warmed biscuits and top with the other halves. Garnish with dill and serve.

Worth it! Our Cape Capensis whitefish is from a fishery certified sustainable by Marine Stewardship Council (MSC). Find it in our frozen seafood case.

3 Money-Saving Tips for Seafood1. PuT OvERSPENDING ON ICE. Choose our vacuum-packed frozen whitefish, swordfish, salmon and more—premarinated, seasoned, unseasoned or stuffed. MSC-certified sustainable choices too!

2. WHOLE LOTTA SAvINGS. Buy just half a fish or only the portion you need, and we will fillet or debone, if you want to save time, too.

3. JOIN THE PACK. For simple savings and multi-meal solutions, reach for value packs of skinless farmed salmon fillets, frozen in individual portions.

17


$1.00 offany ONE (1) 8-oz to 10-oz

Whole Catch® Breaded Shrimp:Tempura, Coconut, Buffalo or Popcorn


Whole Catch® Breaded Shrimp• Responsiblyfarmed

• Nosyntheticpreservativesallowed

• Readyinminutesforentrées

or hors d’oeuvres

• Findtheminourfrozenseafoodcase


Whole Catch® Breaded Shrimp: Tempura, Coconut, Popcorn or Buffalo (coupon below)

Popcorn Shrimp Po' Boy with mayonnaise, shredded lettuce and carrots and pickles on a roll.

Tempura Shrimp and Vegetable Stir-Fry (recipe online)

Dip Coconut Shrimp in a mix of yogurt, lime juice and chopped cilantro.

Popcorn Shrimp with 365 Everyday Value® Marinara Sauce for dipping

Buffalo Shrimp Tacos with shredded lettuce and guacamole

Simple Seafood Ideas to Float Your BoatExplore seafood flavors from around the world with our tested recipes and easy ideas. Ancient Mariner’s Tip: Bake, broil, roast or panfry fish about 10 minutes per inch of thickness.

MSC-Certified Sustainable Pacific Cod

Carrot and Horseradish Roasted Cod with Red Potatoes and Lemons (recipe p.18)

Brush cod fillets with soy sauce and sprinkle with sesame seeds. Roast until opaque throughout.

Coat cod with a blend of ground ginger, cumin, curry powder and turmeric; broil.

Italian Chowder withCodandKale(recipe online)

Season cod with chili powder, roll in tortillas, bake and serve with avocado sour cream sauce.

MSC-Certified Sustainable Cape Capensis Whitefish

Stovetop Gluten-Free Seafood Pot Pie (recipe p.16)

Substitute for the flounder in Miso Glazed Flounder with Spinach Brown Rice (recipe online)

Cook onions, garlic, grated fresh ginger and diced tomatoes in coconut milk. Spoon over cooked fish.

Coat fillets in bread crumbs and pan-fry. Serve on rolls with romaine, tomato and basil mayonnaise.

Sprinkle fillets with lime juice and chili powder. Broil and serve with black beans, rice and salsa.

vacuum-Packed Salmon Fillets

Grill salmon fillets and serve over a baby arugula salad with lemon vinaigrette.

Asian Salmon Burgers withMisoKetchup(recipe online).

Top broiled salmon fillets with a cooked mix of garbanzos, diced tomatoes, garam masala and cilantro.

Roast salmon fillets in a parchment paper packet with halved grape tomatoes, garlic and fresh basil.

Roasted Salmon with Tomatillos (recipe online)

365 Everyday value® Wild Albacore Tuna (p.16)

Make an old-fashioned tuna melt with KilareeCheddar(p.3).

Make lettuce wraps with tuna, shredded carrots and cabbage, a dash of rice vinegar and toasted peanuts. Serve with soy ginger sauce.

Tangy Curry Tuna Salad Sandwiches (recipe online)

Toss tuna with fusilli pasta, extra-virgin olive oil, cannellini beans, chopped roasted red peppers and basil.

Fill taco shells with tuna, diced tomatoes, avocado and red onion. Top with cilantro and hot sauce.

365 Everyday value® Lightly Breaded Fish Bites (p.16)

Serve with tartar sauce or cocktail sauce for dipping.

Serve over stir-fried vegetables in teriyaki sauce.

Serve with mango chutney and cilantro-lime basmati rice.

Serve atop a Caesar salad made with crisp romaine.

Serve alongside red cabbage coleslaw with lime juice, cilantro, shredded carrots and toasted pumpkin seeds.

Classic Asian Indian Italian Mexican

18


Carrot and Horseradish Roasted Cod with Red Potatoes and Lemons $3.31 per serving. Serves 4. dairy free, high fiber, sugar conscious

Company-worthy, yet easy to prepare, fresh horseradish and grated carrots make a savory topping for sustainably sourced Pacific cod, with roasted potatoes and (edible!) lemons on the side. Prepared horseradish can be substituted, but fresh is best in this recipe.

15 lbs medium red potatoes, sliced

5 tsp extra-virgin olive oil, divided

1 tsp fine sea salt, divided

1 small lemon, thinly sliced, seeds discarded

4 cup roughly chopped parsley

3 cup 365 Everyday Value® Whole Wheat Bread Crumbs

3 cup freshly grated horseradish (or 2 TB prepared)

2 carrots, grated

4 (3-oz) fillets skinless, boneless Marine Stewardship Council certified-sustainable Pacific Cod

Preheat the oven to 400°F. In a large bowl, toss potatoes with 3 teaspoons oil, 5 teaspoon salt and lemon. Roast on a parchment-paper-lined baking sheet, tossing halfway through, until tender, about 45 minutes. Meanwhile, combine parsley, bread crumbs, horseradish, carrots, 3 teaspoon salt and remaining 2 teaspoons oil. Season cod all over with remaining 3 teaspoon salt and top with carrot mixture. Remove potatoes and lemons from the baking sheet and keep warm. Arrange cod on the same baking sheet and roast until just cooked through, about 15 minutes. Serve with potatoes and lemons.

Worth it! This cod comes from a Pacific Ocean fishery that has been certified sustainable by the Marine Stewardship Council (MSC), which recognizes and rewards fishermen who are working hard on the water to solve key issues such as overfishing and bycatch.

straighten up with ship-shape standards eat with conscience and make a clean green sweep without wiping out your savings



any ONE (1) 15.6-oz to 36.1-oz Whole Foods™ Soy Protein: Chocolate

Spirulina, Vanilla Spirulina, Vanilla or Chocolate

$2.00 offWhole Foods™ Soy Protein• Vegetarian,plant-basedproteinpowder

• Supportsboneandcardiovascularhealth

• Blendwithyourfavoritebeverage

and frozen fruit or veggies

Nothing but the Best for Baby, Body and BudgetPick up our free health and beauty pocket guides for expert wellness advice and the latest products. The March–April issue provides shopping tips for new and expecting parents, plus Premium Body Care™ for the whole family. Get it in-store or online.

Asparagus Baby Food 58¢ per serving. About six 3-cup servings. dairy free, fat free, gluten free, high fiber, low sodium, sugar conscious, vegan

Featuring in-season, fresh asparagus (preferably organic), this is just right for your little one as is, but combine with puréed potatoes or apples if their tiny taste buds prefer. Trim 1 pound asparagus and cut into 1" pieces. Steam in a steamer basket set over 1" of water in a large, covered pot until tender, about 10 minutes; reserve cooking water. Purée in a food processor until smooth, adding a tablespoon or 2 of the cooking water, if needed. If desired, push purée through a fine sieve. Cover and chill for up to 3 days, or freeze in tightly sealed containers.

Raspberry Nice Cream $1.53 per serving. Serves 4. dairy free, gluten free, low sodium, vegan

With a little blender and freezer magic, fresh raspberries, Whole Trade® bananas and rich cashews make a sweet and flavorful “ice cream.” Our Health Starts Here® recipes celebrate naturally flavorful whole foods by limiting added sodium and containing no extracted oils or refined sweeteners.

6 oz fresh raspberries

5 cup raw 365 Everyday Value® Whole Cashews, soaked in warm water at room temperature for 2–12 hours, drained

2 Whole Trade® bananas, peeled, thickly sliced and frozen

Purée raspberries and cashews in a blender or food processor until smooth, adding up to 3 cup water if needed to purée. Add bananas and purée again, scraping down the sides often, until very smooth. Transfer to a tightly sealed freezer-proof container and freeze until just solid, about 4 hours. (If you make further in advance, let soften at room temperature for 15 minutes before scooping.)

Worth it! Whole Trade® bananas support community development programs, better wages andsaferworkingconditions.Plus,1%ofsales is donated to Whole Planet Foundation®.

Here’s the deal…about choosing organic food. An October 2012 clinical report from the American Academy of Pediatrics detailed the benefits of organic food, including lower environmental impact, lower exposure to pesticides known to cause disease, lower exposure to drug-resistant bacteria and higher levels of beneficial nutrients such as vitamin C.

Baby & Family

Ours vs. Theirs:Facial Cleanser | Baby Wash

Diaper Bag Essentials

Baby Shower Shopping Guide

19

a soap star without the drama, french-milled glycerin soaps for just $1.99365 Everyday value® French Milled

vegetable Glycerin Soap.

Chamomile, Olive Aloe, Rosemary Mint, Lavender, Vitamin E or Unscented. 4 oz

Using values as a guiding light, so

begins your love affair with this

long-lasting luxurious soap. Made

with vegetable glycerin, and without

detergents or fake colors, it’s priced for

all the days of your life and won’t stab

you in the back with nasty ingredients.

no sticking the environment with the bill, cotton swabs or rounds for only $3.99365 Everyday value®

Cotton Rounds or Swabs. Made with organic cotton. 100-ct rounds or 180-ct swabs

Don’t cotton to reaping a value at

the expense of the planet? Us either.

Organic farming limits toxic chemicals

in the environment. Made with organic

cotton, our soft swabs and rounds

make sense for body care and

arts-and-crafts, as well as the Earth

and your wallet!

suredeals for bath and body

for clean-up

Here’s the deal…about cleaning products. Currently, the US government does not mandate full disclosure of ingredients on cleaning products. To help you make informed choices, we developed the Eco-Scale™ system, a third-party verified rating for environmental impact, safety, sourcing, animal testing and labeling—every added ingredient is listed on the label.

clear your conscience with green-rated cleaning wipes for $4.99 or lessGreen MissionTM Surface Cleaning Wipes. Minty Fresh. 35 ct

Hoping to clean up without making a mess? Rated “green”

on the Eco-ScaleTM, our hard-working minty-fresh wipes

remove dirt, grease and grime without using chlorine,

phosphates or petrochemicals.

Clean House with just 3 Products and about 12 BucksEarth-Conscious Cleaners that Work Hard for the Money

We scoured our cleaning shelves for the three must-have products with high marks for safety—yours and the planet’s. These hardworking cleaners go from floor to skylights and everything in-between with cash to spare, so you can grab a few rolls of100%-recycled-papertowels.

dealsure

Whole Foods Market™ All Purpose Concentrated Cleaner

With pine essential oil, this is the hardest working partner in your cleaning closet for floors, sinks, counters, bathtubs and toilets. Rated yellow on the Eco-Scale™.

Green Mission™ Organic All-Purpose Spray Cleaner & Degreaser

Removes dirt, grease and grime from hard surfaces, such as tile and countertops. All it leaves behind is a fresh lemon zest scent from pure essential oils. Rated green on the Eco-Scale™.

Whole Foods Market™ Glass Cleaner

This unscented cleaner helps you see the world in a new way without phosphates, phthalates or chlorine to cloud your view. Rated yellow on the Eco-Scale™.

Standards That Aren’t Standard ElsewhereWe have Quality Standards in place every day, in every aisle. For example, our standards prohibit foods and supplements that contain

hydrogenated fats and artificial colors, flavors, preservatives and sweeteners. And our standards for meat, seafood, household cleaners

and personal care lead the industry!

But Wait, There’s More!Visit wholefoodsmarket.com/wholedeal for more recipes, more money-saving tips and more inspiration for getting the best for your buck

at Whole Foods Market®.

Printed on 100% post-consumer-waste recycled paper using vegetable inks. Some products may not be available in all markets. We reserve the right to correct printing errors. ©2013 Whole Foods Market, IP, L.P.

team member pick365 Everyday Value® Lavender Blend Shower Gel

Barbara Gulino Marketing Team Leader, Portland, Maine Whole Foods Market® Team Member since 2006

Feast on more savings @ wholefoodsmarket.com for the latest sales, recipes and store events.

Why is our Lavender Blend Shower Gel your favorite 365 Everyday Value® product?I pour a capful or two under running water for a luxurious bath. I know I can

relax because my bubbles have the Premium Body Care™ seal of approval.

Have you ever tried making any home remedies, beauty products or cleaning supplies out of food? I used to make my own liqueur, which I think qualifies as a home remedy. My

raspberry liqueur took months to make and could knock you into next week.

Have you had any dreams with food in them?When I was a kid in Brooklyn, I used to daydream about the Ebinger’s Bakery

giving me a whole blackout cake. I would picture myself eating every

single crumb.

What’s the weirdest food you’ve ever tried?Well, I’m of Greek, Irish and Dutch descent, so it depends which part

of me you ask….

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