WHO’S BUYING WHAT FOR

SUPERBOWL XLIII

Kendra De LaughterJessica SmithLogan Malloy

THE MOST IMPORTANT DAY IN ADVERTISING

ACCORDING TO NEILSEN MEDIA RESEARCH• ABOUT 100 MILLION VIEWERS EACH YEAR•TOP THREE CATAGORIES FOR COMMERCIALS:

• BEER (5 MINS)• AUTOMOTIVE (4.5 MINS)• OTHER BEVERAGES (4.5 MINS)

ONLY EVENT CONSUMERS SHOW A REAL INTEREST IN ADVERTISING

THE MOST IMPORTANT DAY IN ADVERTISING

DO YOU THINK THE RECESSION WILL

IMPACT SUPERBOWL

ADVERTISING?

THE MOST IMPORTANT DAY IN ADVERTISING

YES!!

THE MOST IMPORTANT DAY IN ADVERTISING

RECORD AMOUNT SPENT ON 30 SECOND SPOT THIS YEAR ($3 MILLION)

BUT. . .

KEY PLAYERS SUCH AS BIG 3 AUTOMOTIVE COMPANIES WILL NOT BE ADVERTISING

JJOB SEARCH COMPANIES STEPPING UP ADVERTISING

THE MOST IMPORTANT DAY IN ADVERTISING

NBC UNDERREPORTING THE NUMBER OF SPOTS THEY HAVE

LEFT

COMPANIES HAVING A HARD TIME DECIDING IF IT’S THE RIGHT

THING TO DO• WILL IT LOOK FRIVILOUS TO CONSUMERS?• TO ALL THE PEOPLE WHO WERE LAID OFF

FROM THE COMPANY THIS YEAR?

THE MOST IMPORTANT DAY IN ADVERTISING

ANHEUSER-BUSCH WILL BE BIG PLAYER AS ALWAYS

• 7 out of 9 this year are for Bud Light• Record $18 million budget – most ever for

single brand

THE MOST IMPORTANT DAY IN ADVERTISING

PEPSI CO

THE MOST IMPORTANT DAY IN ADVERTISING

COCA-COLA

THE MOST IMPORTANT DAY IN ADVERTISING

AUDI

THE MOST IMPORTANT DAY IN ADVERTISING

•Bridgestone•Career builder•Cars.com•E-trade financial•GE

• Go daddy• Monster• NFL• Pedigree

Sources

Who's Buying What in Super Bowl XLIIhttp://adage.com/abstract.php?article_id=122644

Bud Light Steals A-B's Ad Thunder at Super Bowlhttp://adage.com/abstract.php?article_id=123222

Does a $3M Super Bowl Ad Make Sense in a Recession?http://adage.com/cmostrategy/article?article_id=133646

Nielsen Media Research www.nielsenmedia.com