Technology Use by People of ColorOverview of Pew Internet Project Research

California Immunization Coalition WebinarJanuary 25, 2011

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About the Pew Internet & American Life Project

• Funded by a grant from the Pew Charitable Trusts

• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC

• Study of how technology is shaping society and individuals

– Provide high quality, objective data to thought leaders and policy makers

– Do not promote specific technologies or make policy recommendations

• Our research is based on nationally representative telephone surveys of:

– Adults 18+ (teens data based on 12-17 year olds)

– Drawn from dual-frame (landline + cell) samples

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Home internet & broadband use have grown steadily over the last decade…

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…even as racial disparities have persisted (although not for all modes of access)

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Gap between non-whites (black/Latino) & whites

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Non-voice mobile activities grew dramatically in 2010…

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…with African-Americans and Latinos leading the way

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Mobile in action – health apps and information

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People of color have equal or greater rates of usage on most major social media platforms

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Social media in action – attitudes towards government outreach

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Open for comments/questions!

name: Aaron Smith

title: Senior Research Specialist

email: asmith@pewinternet.org

web: www.pewinternet.org

twitter: @aaron_w_smith, @pew_internet

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