+ All Categories
Home > Documents > Whs and sb

Whs and sb

Date post: 04-Apr-2016
Category:
Upload: elephate
View: 220 times
Download: 1 times
Share this document with a friend
Description:
More than a year ago, on my G+ profile, I posted about something that I found funny: using Scrapebox for white hat. During this year a lot has changed, so now we know we need to focus more and more on the quality of the backlinks instead of quantity. This means that we have to rethink which tools should we use and how they can help us maximize our SEO. Personally, like Bartosz mentioned in his blog post on LRT, I find Scrapebox very useful for every single SEO task I do connected with link analysis or link building.
Popular Tags:
17
The Ultimate Guide to White Hat SEO using Scrapebox
Transcript
Page 1: Whs and sb

The Ultimate Guide to

White Hat SEO using

Scrapebox

Page 2: Whs and sb

Table of contents Introduction........................................................................................................................................3

Scrapebox – a forbidden word in SEO ..............................................................................................3

Scrapebox – general overview .....................................................................................................3

Scrapebox – Addons ....................................................................................................................4

Keyword Scraper – the very beginning on your link building ................................................................5

Now: let’s start our Outreach – scrape URLs with Scrapebox ...............................................................6

Footprints – what they are and how to build them ..........................................................................6

Find Guest Blogging opportunities using ScrapeBox.....................................................................8

Check the value of the harvested links using ScrapeBox ......................................................................8

Start with trimming to domain ........................................................................................................8

Check Page Rank in ScrapeBox ........................................................................................................8

Check Domain Authority in ScrapeBox ............................................................................................9

Email scraping from a URL list using ScrapeBox ................................................................................. 10

Merge and remove duplicates using ScrapeBox ................................................................................ 10

ScrapeBox Meta Scraper ................................................................................................................... 11

Check if links are dead or alive with ScrapeBox ................................................................................. 12

Check which internal links are not indexed yet .................................................................................. 12

Get more backlinks straight from Google using ScrapeBox ................................................................ 14

Check external links on your link lists ............................................................................................ 15

Short Summary ............................................................................................................................. 17

Page 3: Whs and sb

Introduction More than a year ago, on my G+ profile, I posted about something that I found funny: using

Scrapebox for white hat. During this year a lot has changed, so now we know we need to focus more

and more on the quality of the backlinks instead of quantity. This means that we have to rethink

which tools should we use and how they can help us maximize our SEO.

Personally, like Bartosz mentioned in his blog post on LRT, I find Scrapebox very useful for every

single SEO task I do connected with link analysis or link building.

Scrapebox – a forbidden word in SEO I bet everybody knows Scrapebox, more or less. In short – it’s a tool used for mass scraping,

harvesting, pinging and posting tasks in order to maximize the amount of links you can gain for your

website to help it rank bettervin Google. A lot of webmasters and blog owners treat Scrapebox like a

spam machine, but in fact it is only a tool, and it what it’s actually used for depends on the “driver”.

Now, due to all the Penguin updates, a lot of SEOs have changed their minds about linkbuilding and

have started to use Scrapebox as support for their link audits or outreach.

Scrapebox – general overview You can skip this section if you know Scrapebox already. If not – here is some basic information about

the most important functions you can use.

Scrapebox is cheap. Even without the discount code, it costs $97.

Page 4: Whs and sb

1. In this field, you can put the footprint you want to use for harvesting blogs/domains/other

resources. You can choose from the Custom option and predefined platforms. Personally, I

love to use the “Custom footprint” option because it allows you to get more out of each

harvest task

2. Here, you can post keywords related to your harvest. For example, if you want to get

Wordpress blogs about flowers and gardening, you can post “flowers” and “gardening” along

with the custom footprint “Powered by Wordpress”. It will give you a list of blogs containing

these keywords and this footprint.

3. The URL’s Harvested box shows the total amount of websites harvested. Using the option

number 6, you can get even more from each results list.

4. Select Engines & Proxies allow you to choose which search engine you want to get results

from, and how many of them to harvest. For link detox needs or competition analysis, I

recommend making use of Bing and Yahoo as well (different search engines give different

results, which results in more information harvested). Also, you can post the list of proxies

you want to use and manage them by checking if they are alive, and not blocked by Google

and so on. After that, you can filter your results and download them as a .txt file for further

usage.

5. Comment Poster allows you to post comments to a blog list you have harvested, but in our

White Hat tasks – we do not use it. Instead of that, we can use it to ping our links to get them

indexed faster.

Scrapebox – Addons

By default, Scrapebox allows you to use a lot of different addons to get more and more from your

links. You can find them by clicking “Addons” in the top menu in the main interface. Here is our list of

addons:

Page 5: Whs and sb

To get more addons You can click on “Show available addons”. Also, remember about premium

plugins, which can boost your SEO a lot.

Keyword Scraper – the very beginning on your link building One of the most massive things in Scrapebox that I use all the time is the integrated Google

suggested keywords scraper. It works very simply and allows you to get a list of keywords you should

definitely use while optimizing your website content or preparing new blog post very, very quickly.

To do this, just click on the “Scrape” button in the “Harvester” box and select “Keyword Scraper”.

You will see a Keyword Scraper window like this one:

The fun starts right now. On the left side, simply put a list of keywords related to your business or

blog and select Keyword Scraper Sources. Later, select the search engine you want to have research

done on and hit the “Scrape” button.

As you can see on the screenshot above, you can also select the total “level” for the keyword scraper.

For most keyword research tasks, it’s okay to have it on 2, but when it’s specific for each niche you

want to target (for example for cooking blogs, it should be level 4 to get more keywords related to

specific recipes or kitchen tips and tricks), you can adjust it up to 4. Remember that the higher level

you choose, the longer it will take to see results.

Page 6: Whs and sb

After that, do a quick overview of the results you’ve got – if you see some superfluous keywords you

don’t want to have in your keywords list, use “Remove” from the drop down list to remove keywords

containing/not containing specified string or entries from a specified source.

If the list is ready – you can send it to ScrapeBox for further usage or just copy and save to your

notepad for later.

Now: let’s start our Outreach – scrape URLs with Scrapebox So: we have our keyword research done (after checking the total amount of traffic that keywords can

bring to your domain) – now let’s see if we can get some interesting links from specified niche

websites.

After sending our URL list to ScrapeBox we can now start searching for specified domains we would

like to get links from.

Footprints – what they are and how to build them Footprints are (in a nutshell) pieces of code or sentences that appear in a website’s code or in text.

For example when somebody creates a Wordpress blog, he has “Powered by Wordpress” in his

footer by default. Each CMS can have its very own footprints connected both with content or the URL

structure. To learn more about footprints, you should test top Content Management Systems or

forum boards to check if they index any repeatable pieces of code.

How to build footprints for ScrapeBox

Firstly, learn more about Google Search Operators. For your basic link building tasks you should know

and understand these three search operators:

Inurl: - shows URLs containing a specified string in their address

Intitle: - shows URLs which have a title optimized for a specified text string

Site: - lists domains/URLs/links from a specified domain, ccTLD etc.

So if you already know this, do a test search answering questions related to your business right now:

Do I need do follow links from blogs and bloggers related to my niche?

Do I need backlinks from link directories to boost my SEO for one specified money keyword?

Should these links be do follow only?

On which platforms I can easily share my product/services and why?

Got it? Nice! Now let’s move to the next step – creating our footprint:

So let’s say that you are the owner of a marketing blog related to CPC campaigns and conversion rate

optimization. The best idea to get new customers for your services is:

Manual commenting on specified blogs

Creating and posting guest posts on other marketing blogs related to your business

Being in top business link directories which allow you to post a lot information about your

business

Let’s state that we need top 100 links where we can post a comment/get in touch with bloggers and

contact them for any guest postings.

Page 7: Whs and sb

From our experience and after we did keyword research with Keyword Scraper in ScrapeBox, we’ve

noticed that the top platform for blogging about marketing is Wordpress – both on our own domain

and on free wordpress.com platform.

To get the top 100 blogs related to our needs you can simply use:

"Powered by Wordpress" + AdWords AND site:.pl

This means that we want to search for Wordpress blogs on Polish TLD domains with “AdWords” in

every single part of the site. However, the results may not be so well-targeted if you fail to use

advanced operators you can use search operators where a specified string can be found.

Use footprints in ScrapeBox

Now, after you’ve learned the basics of footprints, you can use them to get specific platforms which

will allow you to post a link to your website (or find new customers if you would like to guest blog

sometimes).

To do that, simply put them here:

You can combine footprints with advanced search engine commands like site:, inurl or intitle to get

only these URLs.

For example you can search only for .com domains (site:.com) containing specified keyword in URL

(inurl) and title (intitle). Now the URL list will be shorter, but it will contain only related keywords

matching our needs.

Expert’s Tip: For your product or service outreach, you

can harvest a lot of interesting blogs hosted on free

blog network sites like Wordpress.com, Blogspot.com

or your language-related sites. Links from these pages

will have different IP addresses, so they can be really

valuable for your rankings.

Page 8: Whs and sb

Find Guest Blogging opportunities using ScrapeBox By using simple footprints like:

Site:

Allintitle:

“guest blogger” or “guest post” (to search only for links where somebody posted a guest post

already – you can also use the allinurl search operator because a lot of blogs have a “guest

posts” category which can be found in its URL structure)

Later, combine it with your target keywords and get ready to mail and post fresh guest posts to share

your knowledge and services with others!

Check the value of the harvested links using ScrapeBox Now, when your keyword research is done and you have harvested your very first links list, you can

start with checking some basic information about the links. Aside from ScrapeBox, you will also need:

Moz Api

Ahrefs

Start with trimming to domain In general, our outreach is supposed to help us build relationships and find customers. This means

that you shouldn’t be only looking at a specific article, but rather the whole domain in general. To do

that, select the “Trim to root” option from the Manage Lists box:

Later, remove duplicates by clicking the Remove/Filter button and select “Remove duplicate URLs”.

Check Page Rank in ScrapeBox Start with checking Page Rank – even if it’s not the top ranking factor right now, it still provides basic

information about the domain. If the domain has a page rank higher than 1 or 2, this means that it’s

trusted and has links from other related/hight PR sources.

To check Page Rank in ScrapeBox, simply click on “Check Page Rank” button and select “Get

domain Page Rank”:

To be 100% sure that each domain legit PR – use “ScrapeBox Fake Page Rank Checker”. You can

find it in the Addons Section in your ScrapeBox main window.

Page 9: Whs and sb

Check Domain Authority in ScrapeBox I tend to say that it’s not a good idea to believe in any 3rd party tools results about Link Trust

(because it’s hard to measure if link is trusted or not), although it’s another great sign if a link’s every

single result is “green”.

To check Domain Authority in ScrapeBox you can use the Page Authority addon. You can find it in

your Addons list in ScrapeBox. To get it to work you will have to get your very own Moz API

information (the window will appear after you select the addon).

This provides a quick overview of your links list. You can get information about the Page/Domain

Authority, MozRank and the amount of external links pointing to the domain/page. With that, you

can see if a URL is worthy of your link building tactics and all the work you plan to put in or not.

Remember: Do not rely on MozRank or Page/Domain authority only. To get top links, try to look for

average ones – a lot of backlinks with medium MozRank/Page/Domain authority.

“Remember: Do not rely on MozRank or

Page/Domain authority only.”

Page 10: Whs and sb

Email scraping from a URL list using ScrapeBox After you’ve harvested your first link list, you will probably want to get in touch with bloggers to start

your outreach campaign. To do this effectively, use the Scrapebox Email Scraper feature. Simply click

on the Grab/Check button and select to grab emails from harvested URLs or from a local list:

The results may not be perfect, but they can really give you a lot of useful information. You can

export data to a text file and sort them by email addresses to find connections between domains.

Merge and remove duplicates using ScrapeBox If you are running a link detox campaign, it’s strongly recommended to use more than one backlink

source to get all of the data needed to lift a penalty, for example. For example, if you have more

than 40 thousand in each file, you will probably want to merge them into one file and dig into it later.

To do this quickly, install the DupeRemove addon from the available addon list. After running it, this

window will pop up:

Page 11: Whs and sb

Now simply choose “Select source files to merge” and go directly to the folder with the different text

files with URL addresses. Later press “Merge files” to have them all in one text file.

To remove Duplicate URLs or Domains “Select Source file” and choose where to export non

duplicated URLs/Domains. Voila! You have one file containing every single backlink you need to

analyze.

For those who like to do things in smaller parts – you have the option of splitting a large file into

smaller ones. Select your text file with backlinks and choose how many lines per file it should contain.

From my point of view, it’s very effective to split your link file into groups of 1000 links per file. It’s

very comfortable and gives you the chance to manage your link analysis tasks.

ScrapeBox Meta Scraper ScrapeBox allows you to scrape titles and descriptions from your harvested list. To do that, choose

the Grab/Check option then, from the drop down menu, “Grab meta info from harvested URLs”:

Here, you can take a look at some example results:

Page 12: Whs and sb

You can export this data to an CSV file and use it to check how many pages use an exact match

keyword in the title or optimize it some other way (i.e., do the keywords look natural to Google and

not Made For SEO?).

Check if links are dead or alive with ScrapeBox If you want to be pretty sure that every single intern/external link is alive you can use the “ScrapeBox

Alive Checker” addon. First – if you haven’t done it yet – install the Alive Checker addon.

So first, you need to harvest/import URLs:

Check which internal links are not indexed yet So if you are working on some big onsite changes connected with the total amount of internal pages

you will probably want to be pretty sure that Google re-indexes everything. To sure that everything

is as it should be, you can use Screaming Frog, SEO Spider and ScrapeBox.

So start crawling your page in Screaming Frog, using the very basic setup in the crawler setting menu:

Page 13: Whs and sb

If you are a crawling huge domain – you can use a Deep Crawl tool instead of the Screaming Frog SEO

Spider.

Later, when your crawl is done, save the results in the .csv file, open it and copy it to Clipboard or

export it to a .txt file .Import it with one click in ScrapeBox:

When your import is done, simply hit the Check Indexed button and select the Google Indexed

option.

Page 14: Whs and sb

Remember to set up the Random Delay option for indexing and checking and total amount of

connections based on your internet connection. Mostly, I use 25 connection and Random Delay

between each query sent by ScrapeBox to be sure that my IP/Proxy addresses won’t be blocked by

Google.

After that, you will get a pop up with information about how many links are indexed or not, and

there will be an extra column added to your URLs harvested box with information about whether

they are Indexed or not:

You can export unindexed URLs for further investigation.

Get more backlinks straight from Google using ScrapeBox

“Some people create free templates for

Wordpress and share them with others to

both help people have nicely designed blogs

and obtain free dofollow links from a lot of

different TLDs.”

Sometimes it’s not enough to download backlink data from Google Webmaster Tools or some other

software made for that (although Bartosz found a real nice “glitch” in Webmaster Tools to get more

links).

In this case – especially when you are fighting a manual penalty for your site and Google has refused

to lift it – go deep into these links and find a pattern that is the same for every single one.

For example – if you are using automatic link building services with spun content, sometimes you can

find a sentence or string that is not spun. You can use it as a footprint, harvest results from Google,

and check if your previous disavow file contained those links or not.

Page 15: Whs and sb

And another example – some people create free templates for Wordpress and share them with

others to both help people have nicely designed blogs and obtain free dofollow links from a lot of

different TLDs. Here is an example:

"Responsive Theme powered by WordPress" site:.pl

This returns every single .pl domain using the kind of theme from Cyberchimps. If you will combine it

with the keywords you were linking to your site, you will probably get a very big, nice, Wordpress

blog list.

Check external links on your link lists After you have done your first scrape for custom made footprint it’s good to know what is the quality

of links you have found. And once againg – ScrapeBox and its amazing list of Addons will help you!

“Outbound Link Checker” is a addon which will cheack links line by line and list both internal and

external links. Because addon works fine supports multithread technology you can check tousands of

links at the same time.

To use “Outbound Link Checker” go to your Addons list and selec Outbound Link Checker:

Page 16: Whs and sb

Next, choose to load a URL list from ScrapeBox or from an external file.

After that, you will see something like this:

Page 17: Whs and sb

The magic starts now – simply press the “Start” button.

Voila!

Results?

Now you can filter the results if they contain more than X outgoing links. Later, you can also check

the authority of those links and how valuable they are.

Short Summary As you can see – ScrapeBox in the Penguin era is still a powerful tool which will speed up your daily

SEO tasks if used properly. Even if you do not want to post comments or links manually, it can still

help you find links where you can get both traffic and customers.


Recommended