Date post: | 05-Dec-2014 |
Category: |
Business |
Upload: | think-as-consumer |
View: | 160 times |
Download: | 2 times |
Why Logo Changed ?
1. “Mobi” name had trademark issue……
2. A new name relevant to the apps category was done
Corporate Brand /Logo Change
Old & the New logo
Old New
Packaging journey
1.The old products was packaged is very small pouch
2.The new products is now large to gain brand visibility at retail counter
3.Like any other big brands the packaging was also given a important tool of communication
1
Large pack
2 3 4
Packaging
Old /New
Record all your calls Antivirus for your phone
Hide all your Messages, Images, Audio, Video & Personal Folders!
Theft-proof your phone No Unwanted Calls/sms Hide all your Images, Audio, Videos & Personal Folders!
Backup & Restore your contacts
Pack of 10 exciting games of Herocraft
Pack of 6 exciting games of EA games
Cop Copy Combo Pack
Free to customer
Old Packs
Old /New
Old /New
Old /New
Old /New
Old /New
Old /New
Give each software a Product status
1.The software was given a look & feel of a product resulting brand visibility & increase of brand equity in future
Brand Architecture
OLD
Corporate/ Mother Brand
(Sub Brands )
New
Mobi suite ( now -Total security )
1.The idea is to launch this a most premium product
2.The package gives it hi end quality assurance
Daily re launch
Visibility Creation- VM
Daily Poster
POS
Dangler
Banner
Standee
Table top tent card
Strip Sticker
T -Shirt
Floor Sticker
Product Posters