Date post: | 01-Jun-2015 |
Category: |
Business |
Upload: | tim-beveridge |
View: | 645 times |
Download: | 4 times |
ADVERTISING IS GOING BACK TO THE DARK AGES
“People who talk about the future are judged for their
imagination, not their accuracy”
- Jesse James Garrett
Since the beginning of time…
The world is a big place…
Media Consumption - Hours Spent Per Year (US)
1000
1200
1400
1600
1800
2000
2002 2003 2004 2005 2006
Ad SupportedPurchase Supported
Click Through Rates are Dropping
0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
Nov.
20
04
Mar-0
5
Jun
-05
Nov.
20
05
Jun
-06
Sep
t.2
00
6
Nov.
20
06
Dec.
20
06
Mar-0
7Industry CTRTrend
Private and Confidential
Private and Confidential
Private and Confidential
INTEGRITY, HONESTY, AUTHENTICITY