Why Digital Disruptors Are Successful

(And How You Can Become One)

Rached DabboussiRegional Director, Middle East & Africa

Pivotal

@RachedDabboussi #PivotalForum #Dubai #DigitalTransformation

1990

DiscoverAn agile, rapid iteration, test-

driven approach to software

development

2000

ImplementNew methodologies to influence

software development culture of

Silicon Valley’s most influential

internet companies

2013

AccelerateThe transformation of the world’s

largest companies with modern

software development methods

and cloud platform

2016

TransformThe world’s largest companies

into cloud native software

companies

Rob Mee Paul Maritz

Scott Yara Bill Cook

Pivotal

Investors

Our mission is to transform

how the world builds software

Fear of

Disruption

The drivers of

transformation are fear and

hopeHope of

Transformation

Fear of being disrupted

“Silicon Valley is coming...”

Jamie Dimon

CEO, JPMorgan Chase

Source: JPMorgan Chase Annual Shareholder Letter (2015)

Lightening fast and agile

These software companies are

capable of releasing new

features:

• In minutes

• Multiple times a day

• Across multiple clouds

• Around the world

Hope of transformation

“If you went to bed last night as an

industrial company, you’re going to

wake up a software and analytics

company.”

Jeff Immelt

CEO, General Electric

Source: User Summit (2014)

TRANSFORMING INTO A

MODERN SOFTWARE COMPANY

Building high-quality software at start-up speed

requires modern software methodologies, cloud

platform, and data tools

Modern

Cloud Native Platform

01

Modern

Software Methodology

02

Modern

Data

Tools

03

Partnering with Pivotal

to level the playing field

Modern Cloud-Native Platform

Building high-quality software at start-up speed

requires modern software methodologies,

cloud platform, and data tools

01

Modern Software Methodologies

A modern platform requires a modern

approach to software development

02

Building a strategy for

product development

Building a quality product

at startup speed

An organization optimized

to respond to disruption

1MODERN SOFTWARE

METHODOLOGY

Agile Software

Methodologies 2MODERN SOFTWARE

METHODOLOGY

Lean Startup

Techniques 3MODERN SOFTWARE

METHODOLOGY

Optimized for

Change

Modern Software Methodologies

Ensuring teams are supported by modern

methodologies and technical knowledge to

continuously innovate

02

Guidance & Coaching1. Software Engineering

2. Product Management & Design

3. Data Science

Modern Data Tools

Data manifests as features in an app

03

“We’ve found that when a host

selects a price that’s within 5% of

their tip, they’re nearly 4 times

more likely to get booked”

“The importance of accuracy and

efficiency…will continue to rise as

we expand and improve products

like uberPOOL and beyond.”

“Over 75% of what people

watch come from our

recommendations”

Modern Cloud-Native Enterprise

Building high-quality software at start-up speed

requires modern software methodologies,

cloud platform, and data tools

Pivotal — Confidential

Silicon Valley is not a place.

It’s state of mind.

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Pivotal is Global

Silicon Valley is not a place, it’s a state of mind

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Angeles

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York

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Francisco

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D.C.

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Let’s help you become a disruptor

TOGETHER