Date post: | 20-Jan-2016 |
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Why are youth over-represented in road crashes?
Floor Lieshout
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•Discuss in small groups why you think young people are over-represented in road crashes?
• Divide into 3 small groups• 5 - 10 minutes• Use post-its to brainstorm
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• Brain development: between 20-25 yrs
• Prefrontal cortex:• Impulse control• Judgment• Decision-making• Reasoning
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• Social emotional system of the brain between 14-15 yrs• Social stimuli• Rewards
• Emotion wins from self-control
• Today I see an advert, tomorrow I buy it
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• Young people are more sensitive for social / group pressure / peer influence
• Some young people will take higher risks (negative and positive) than adults in search for a ´kick´
• Young males are higher at risk than young females
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• Inexperience among adolescents and young adults makes them less safe when driving a car or a motorcycle than older drivers
• Overestimation of their own skills
• Environment often not adjusted for their needs• Setting speed limits• Safe playgrounds • Safe school areas
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•Self-control: wearing a helmet requires a decision but some young people don’t have that self-control•Emotion: feels better to drive without helmet, don’t want to ruin my hair•Peer pressure: my friends are not wearing helmets so I won’t, none of my family wear helmets so why should I?•Higher risks: I will speed with no helmet because it feels great and is fun•Inexperience and overestimation of skill: I am a good driver, I will never get into a crash so I won’t wear my helmet•Environment not adjusted to needs: helmet design does not look cool or is uncomfortable, need to pay money to keep helmets at parking lot
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70%
25%
5%
•70% of young people are open for road safety messages and will behave OK in most circumstances
•5% are ´traffic criminals´ and will do whatever they want
•25% can go either way, hopefully they chose the biggest group (social validation)
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FOCUS
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• Brain development• Self control area: not yet developed• Social / emotional area: developed
• Sensitive for social / peer pressure
• Higher risk taking• Males - Females
• Inexperience and overestimation
• No safe environment
• Focus on the 70% group
Contact
web: www.youthforroadsafety.orgemail: [email protected]
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