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DIGITAL ARGENTINADIGITAL MARKET WHERE MG54 LIVES
Experience in the use of new digital media
WWW.MG54.COM
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: Kleiner Perkins – La Nación -http://www.lanacion.com.ar/1533260-la-argentina-es-el-pais-con-penetracion-de-internet-en-la-region
2° COUNTRY WITH THE HIGHEST INTERNET PENETRATION, AFTER THE UNITED STATES
68 %28 MILLION USERS
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
TOTAL AD SPEND IN LATIN AMERICA GROWING AT FASTEST PACE WORLDWIDE
ARGENTINA, THE FASTEST-GROWING COUNTRY IN LATIN AMERICA, EXPANDED BY A 20% LAST YEAR, NEARLY TWICE THE REGIONAL 11% PACE
IN 2013, ARGENTINA IS EXPECTED TO OVERTAKE MEXICO TO BECOME THE NO. 2 COUNTRY IN AD SPENDING REGIONALLY.
Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009590
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
LATIN AMERICAN COUNTRYWITH MOST INTERNET PENETRATION
Source: eMarketer -http://www.emarketer.com/Article.aspx?R=1009218&ecid=a6506033675d47f881651943c21c5ed4
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
75% OF ARGENTINE POPULATION HAVE INTERNET ACCESS.
30,5 MILLION (OF TOTAL OF+40 MILLION ARGENTINES) OF INTERNET USERS.
3 OUT OF 4 ARGENTINES
Source: Infoabe http://www.infobae.com/notas/625030-El-75-de-la-poblacion-argentina-tiene-acceso-a-internet.html
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: Koru – IAB : http://vimeo.com/ 48484154
NSE PROFILE – SOCIOECONOMIC LEVEL (2011 YEAR)
HIGH34%
MEDIUM30%
LOW36%
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: Koru – IAB : http://vimeo.com/ 48484154
9 OUT OF 10ARGENTINES
SOCIAL NETWORKS
VISIT/USE
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: comScore - Clarín: http://www.clarin.com/sociedad/Argentina-pais-usan-redes-sociales_0_835716494.html
THE COUNTRY WHERE THE SOCIAL NETWORKS ARE MOST USED
WITH A MONTHLY AVERAGE OF 9,8 HOURS,
WELL ABOVE OF THE WORLD AVERAGE.
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: comScore
9 OUT OF 10 ARGENTINES MAKE WEB SEARCHES.
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: comScore
8 OUT OF 10 ARGENTINES
communicate using
IM (instant messaging)
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: comScore
7 OUT OF 10 ARGENTINES USE EMAIL.
WHY ARGENTINA? I DIGITAL ARGENTINA
0 20 40 60 80 100 120 140
United States
Brazil
Japan
United Kingdom
Indonesia
India
México
Canada
Spain
Philippines
Turkey
Colombia
Venezuela
Russia
South Korea
Netherlands
Argentina
France
Germany
Italy
WWW.MG54.COM
Source: Semiocast: http:// semiocast.com/publications/ publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US
+ ARGENTINA RANKED NO. 17 ON TWITTER ACCOUNTS CREATED BEFORE 07/01/2012
+ ARGENTINA HAS APPROXIMATELY 7 MILLION TWITTER ACCOUNTS (GROWING).
Scope: million. approximate values.
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Source: IGNIS : http:// www.ignis-arg.com/twitter-un-mundo-en-140-caracteres/
15 – 24 years:
35,5%
25 – 34 years:
23,8%35 – 44 years:
17,1%45 – 55 years:
11,8% 55+ years:
11,9%
Alcance: edad
AGE GROUP OF TWITTER ACCOUNTS IN ARGENTINA
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
+ ARGENTINA IS THE MARKET #12 OF FACEBOOK (JANUARY 2013)
+ 20.669.880 FACEBOOK ACCOUNTS (48% MALE – 52% FEMALE)
Alcance: cuentas de FBK Source: Socialbakers: http://www.socialbakers.com/facebook-statistics/
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Alcance: usuarios Source: Infobae http://www.infobae.com/notas/667311-Smartphones-la-tecnologia-de-mayor-crecimiento-en-la-historia.html
Argentina (217%)
appears among the fastest growing countries
between July 2011
and the same month of
2012.
Behind China (401%),
Chile (279%) and Brazil
(220%).
WHY ARGENTINA? I DIGITAL ARGENTINA
Smartphones, the
fastest-growing
technology in history
WWW.MG54.COM
Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina
10 MILLIONARGENTINESHAVE SMARTPHONES
24%OF THE POPULATION
WHY ARGENTINA? I DIGITAL ARGENTINA
WWW.MG54.COM
Alcance: usuarios Source: Diario La Nación http://www.lanacion.com.ar/1473620-el-smartphone-otra-pasion-argentina
Argentina is the
country with the
highest connectivity
in the region.
ARGENTINA
46%BRAZIL: 28% CHILE 24%OF THE CELLULAR PHONESALREADY HAVE INTERNET.
WHY ARGENTINA? I DIGITAL ARGENTINA
CREATIVE ARGENTINABENEFITS & OPPORTUNITIES : MG54
History and World Recognition
WWW.MG54.COM
WHY ARGENTINA? I CREATIVE ARGENTINA
WWW.MG54.COM
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
AMONG THE 15 BEST COUNTRIES
CREATIVE (IDEAS)SERVICES EXPORTS
WHY ARGENTINA? I CREATIVE ARGENTINA
WWW.MG54.COM
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
2°BEST COUNTRY IN LATIN AMERICA
CREATIVE (IDEAS)SERVICES EXPORTS
WHY ARGENTINA? I CREATIVE ARGENTINA
WWW.MG54.COM
Source: The Gunn Report http://www..gunnreport.com
AMONG THE 10 MOST AWARDED COUNTRIES
CREATIVITY(IDEAS)IN ADVERTISING
WHY ARGENTINA? I CREATIVE ARGENTINA
RELIABLE ARGENTINATRUST & CREDIBILITY : MG54
Because of its Awareness and Attitude
WWW.MG54.COM
WHY ARGENTINA? I RELIABLE ARGENTINA
WWW.MG54.COM
Source: The Global Innovation Index 2012 http://www..globalinnovationindex.org/gii/main/analysis/rankings.cfm
BEST COUNTRYIN ABILITY TO SUCCEED INGRADUATE STUDIES
KNOWLEDGEGRADUATE MANAGEMENT ADMISSION TEST GMATThe GMAT is a standardized test aimed
at measuring aptitude to succeed
academically in graduate business
studies.
WHY ARGENTINA? I RELIABLE ARGENTINA
WWW.MG54.COM
Fuente: SourcingLine http://www.sourcingline.com/top-outsourcing-countries
2°BEST COUNTRY IN LATIN AMERICA IN
OUTSOURCING (IDEAS)
WHY ARGENTINA? I RELIABLE ARGENTINA
WWW.MG54.COM
¿POR QUÉ ARGENTINA? I ACTITUD
WHY ARGENTINA?WHY MG54?
EXPERIENCECOMMITMENT
SUCCESSFUL CASESAWARDS
VIEW + INFORMATION OF MG54