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Why Blog

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1 Why Blog? Christian vd Berge [email protected] www.trimm.nl 13-06-2007
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Page 1: Why Blog

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Why Blog?

Christian vd [email protected]

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Top … reasons to blog

Because you can

Because everyone else is doing it

Because MarketingProfs are recommending that CEOs should

blog

Because blogging is hot

Blogito ergo sum

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Blogging to blog

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Conversation

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What are you doing?

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Do you recommend us?

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Power of the individual

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It’s not just blogs!

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Join the conversation

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Listen

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React

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Goal?

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Marketing

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Customer Insight

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Brand Engagement

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Knowledge sharing

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Humanize

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Company Customers

Communication Guidelines

Communication Rules

Legal restrictions

Contact Center

Service deskSupport Group

Sales

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Company Customers

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Search Engine Optimization

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Don’t Blog if...

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Fear

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it doesn’t fit you’re corporate culture

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you don’t want to invest time and energy

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you don’t have the intention to do it right

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Conclusion

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Examples

http://fastlane.gmblogs.com/ http://channel9.msdn.com http://www.seomoz.org http://www.mattcutts.com

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Learn more!


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