Blogging for the $ake of Your Business
Dmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chief
©2013. QuartSoft Corp. www.quartsoft.com
Some Statistics on Blogging
• 2/3 of marketers say blogs are “important” or “critical” to their businesses;
• Companies that blog have 55% more website visitors;
• B2C companies that blog generate 88% more leads per month;
• B2B companies that blog generate 67% more leads per month;
• 75% of Internet users read blogs;
• 81% of U.S. online consumers trust information and advice from blogs.
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Benefits of Business Blogging
• Blogs generate fresh content on your site;• Google and other search engines love fresh content and
they’ll send visitors to your site;• Blogs help businesses prove their reliability and expertize;• Blogs help businesses reach out to their target audiences;• Blogging can make your company popular and help you build
a community around your business.
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Stage 1
Starting a Blog
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Stage 1 Challenges
• Choosing a platform for your business blogging;• Creating a design for the blog to match your
corporate look and feel;• Hosting your blog;• Integrating the blog into your existing website (if
any).
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Blogging Platforms
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Wordpress is today’s #1 popular blogging platform
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Why Wordpress Is the Most Popular Choice
• It’s free;• It’s designer and developer-friendly (open-source platform);• Search engines love WordPress;• It’s easy to administrate;• It’s customizable for different needs;• It has tons of free and paid themes;• It’s a proven success of many power bloggers.
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Have your blog designed with your business in mind
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Stage 2
Picking a Topic
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Stage 2 Challenges
• Giving readers something they don’t already have (i.e. adding value to blog posts);
• Creating useful and likable content.
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Things You Can Blog about
• News in your industry;• Tips, reviews, recommendations and tutorials;• Case studies and success stories;• Inspirational content; • Promoting your audience’s lifestyle and philosophy; • Interviews with experts in your industry; • Giving a fun and unusual twist to mundane products
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News in Your Industry
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Tips, Reviews, Recommendations and Tutorials
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Case Studies and Success Stories
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Inspirational Content
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Promoting your Audience’s Lifestyle and Philosophy
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Interviews with Experts in Your Industry
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Fun and Unusual Twist to Mundane Products
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Fun and Unusual Twist to Mundane Products
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Stage 2 Tips
• Use your blog to talk to your customers;• Treat your blog as an integral part of your business;• Write about what is interesting to your target audience;• Anything that gives your audience real value is relevant;• Learn from other successful bloggers and blogging gurus;• Talk to your community like a friend in a less formal way and not like a
salesman or a businessman; • It’s very important that your blog is not always about you, your company
or your team. It’s OK to write ego-centric posts about your business but only sometimes and probably not even until your blog is popular and has a community around it;
• Do not be over promotional and do not blatantly advertise before earning people’s trust.
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Stage 3
Creating Useful Content
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Stage 3 Challenges
• Finding time for blogging;• Finding someone to contribute to your blogging
efforts;• Writing compelling and eye-catching blog posts;• Writing with passion and creativity;• Posting regularly;• Not getting bored.
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Encourage Someone from Your Team to Contribute to Your Company’s Blog
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Encourage Your Customers to Write for Your Blog
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Invite Guest Writers
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Our Guest Blogging Experience
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Before and after starting to accept guest articles for QuartSoft’s blog
179% increase in organic traffic in 4 months
Hire a Blog Writer
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Where to Find Freelance Writers for Your Blog
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Even CEOs Blog and so Can You as Well
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Stage 3 Tips
• Recommended length of a blog post is 500 – 1000 words;
• Write compelling headers and subheaders ;• Make your blog post scannable by using subheaders,
list bullets, spaces between paragraphs; • Readers love visuals like images, infographics, videos;• Start with 2-3 posts a week… or at least 2 per month;• Be passionate and do not expect fast results.
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Stage 4
Promoting Your Content
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The goal is to build a community around your blog
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Each Subscriber Is a Sales Prospect
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Newsletter Example
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Make it possible for visitors to subscribe
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Make Visitors Want to Subscribe and Follow
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Ideas for Engaging Content
• Add visuals (images, infographics, videos, charts, presentations etc.);
• Make it funny or amusing;• Use your creativity;• Make it unique and exclusive;• Make it really informative;• Connect emotionally.
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Spread the Word
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Social Sharing Buttons Are Must Haves
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Keep Them Longer on Your Blog
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Widgets can display related and most popular posts as well as the latest comments
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Grab Attention with Headlines
• How to……• 7 Proven Tactics to…• The 7 Easiest Ways to ….• How You Can…• 6 Core Reasons Why…• Ultimate Guide for…• Do You Know How to… ?• The Only 2 Ways to…• Should You … or…?
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Start Showing It to Your Audience
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Share Blog Posts on Your Facebook Business Page
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Find Your Communities on Google+
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Optimize Copy for Search Engines
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Stage 4 Tips
• Write guest articles with for other people’s blogs with links to your site or blog;
• Offer free extra content like eBook, relevant reports, online educational course, podcasts etc.;
• Make friends with other bloggers in relevant but non-competing businesses;
• Ask your friends and partners to link to your blog from their websites;
• Hire a reputable SEO to help you with promoting your blog online;• Repackage content for new platforms (Pinterest, Slideshare,
Youtube).
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What to Expect from Business Blogging
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• Time-consuming and challenging work;• Many will not make it to enjoy the long lasting
success; • But those who are patient and passionate
about their blog will thrive.
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Businesses that blog grow faster
Questions? Thanks!
Dmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chief
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