Why Bother with Social Media?
Monjer Rashid & Ahsan Ahmad
Who are we?Infinity Enterprise – established in 2010
Provides New-Media training and services for start-ups, SMEs and community projects.
Clients include Changemakers, Solar Learning, New Vision Training + more
Specialist focus on Social Media training and consulting
IcebreakerPlease state:
your name
Organisation
Job Role/ title
…in my opinion social media is…
…I hope to use social media to…
Expectations
What is Social MediaDefinition:
“...the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
What does social Media mean to you?
The 4 major Social Media networks are…
What is Facebook?
Largest social media network
Allows users to post text, video and images
Creates communities and brands through:ProfilesGroupsPages
Some facts:1 billion+ active users
618 million+ daily active users
680 millon+ monthly mobile users
48% people find out news via Facebook
Case Study – Alchemist Fitnesshttp://www.alchemistfitness.com/
Over 1600 followers
Before/after pictures
Motivational quotes
Offers
What is Twitter?
A hugely popular ‘micro-blogging’ site
140 characters or less
Used widely by celebrities, public figures and brands
Some facts:
500 million+ total accounts on Twitter
340 million+ unique tweets per day
200 Million+ monthly active users
78% of brands’ engagements are ‘retweets’
Case Study – Demon Barber@Demonbarber1969
Prolific use of Twitter
Links (tags) with other organisations
Booking through Social networks
70% of business through social media
What is YouTube?
Social Network focused on video content
Anyone can create an account and upload video content to their ‘channel’
Many people earn a living solely through their YouTube channel
Some facts:
1 billion+ unique monthly users#2 Ranking worlds 2nd largest search engine4 billion hours of video viewed each month
33% top performing campaigns are under 30 seconds long
28% top performing campaigns are between 60-90 seconds long
Case Study – ChildreachNon profit organisation that runs projects overseas to promote
access to education, healthcare, child rights and protection
Uses videos to showcase the projects and their impact
Over 12,500 views
What is LinkedIn?
A social network for businesses and professionals
Very useful for contacting key members of other organisations and funders
Business pages have been recently added, giving a professional ‘portfolio’ for your organisation
Some facts:
200 million+ LinkedIn members worldwide
50 million+ unique site visitors per week
2.8 million+ businesses have a LinkedIn page
LinkedIn generates more leads for b2b than Facebook or Twitter.
What does this mean for you?
Mobile PlatformsLargest growing part of the social media paradigm
48% of 18-34 year olds check facebook upon waking up
60% of Twitter users access it through their phones
182% increase in mobile users on Twitter
YouTube becoming more and more popular on mobile
Aggregator ToolsHootsuite
Ubersocial
Radian6 (for market research and trends)
Yoono
Is Social Media Always The Answer?